25 Feb2014


Here come those television camera crews again…


A few weeks ago, we were “host” for the day to an episode of the upcoming new series called Amazing Food Challenge on The Asian Food Channel. It’s a program shot completely in the Philippines and includes 10 or 12 challengers from all over Asia who complete in food and miscellaneous fun activities on location in various parts of the Philippines. It has a fairly hefty cash prize, so it gets quite competitive!


It’s partially sponsored or supported by the Philippine Department of Tourism and the obvious purpose is to showcase what the country has to offer, and to attract tourists from around the region. This is a good move, in my opinion, as the cost of producing a show like this, the potential targeted audience, and the tourism potential generated will probably be more than worth the cost and effort. When Anthony Bourdain did his show nearly 5 years ago, nobody would have guessed that he had a footprint of almost 200 million viewers around the world and it brought a lot of positive attention to the Philippines in the years after the program first aired.


I can’t give away much about this program, except to say I may have (if it’s not edited out) a small cameo appearance in one of the challenges (our outdoor terrace is visible for a second or two in their trailer now showing on AFC), and to say we were more than happy to host the highly professional local and international cast and crew that descended on our Zubuchon premises for the better part of a full day, a few weeks ago. If you want to watch the entire series, it starts on Tuesday, 11 March 2014 at 9pm on the Asian Food Channel. Good luck to all of the contestants!



  1. millet says:

    looking spiffy, MM! JB better watch out, here comes THE other JB!

    Feb 26, 2014 | 9:10 am


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  3. Marketman says:

    millet, I don’t understand how actors do it. I can be perfectly cool as a cucumber but as soon as the cameras turn on, I sweat bricks. It’s like a guaranteed allergic reaction. I really don’t like cameras… Not to mention this is reality tv, with minimal cuts, so I actually walked off the set when apparently they wanted me to stay in frame… :)

    Feb 26, 2014 | 9:21 am

  4. ajay says:

    you look fit!

    Feb 26, 2014 | 11:49 am

  5. odessa says:

    will watch out for it MM…:)

    Feb 26, 2014 | 12:54 pm

  6. Marketman says:

    ajay, just a good angle, I could lose 20 pounds right now… :)

    Feb 26, 2014 | 12:59 pm

  7. millet says:

    hahaha, MM! can’t wait to see the show!

    Feb 26, 2014 | 1:02 pm

  8. ami says:

    No pinoy food challenge is complete without balut. I’m sure an episode of this show would be dedicated to it.

    Feb 26, 2014 | 1:58 pm

  9. joey @ 80 breakfasts says:

    Just saw the teaser for this show in AFC! Glad to know you’re involved :) Will definitely watch it now :)

    Feb 26, 2014 | 2:22 pm

  10. Betchay says:

    Judging from the 3rdphoto’s background, I guess the contestants were challenged to roast a lechon….maybe not a whole pig probably a pork belly or maybe a whole chicken!
    Nice red shirt,MM!

    Feb 26, 2014 | 5:45 pm

  11. Thel from Florida says:

    Looking Cool MM!

    Feb 26, 2014 | 9:30 pm

  12. kristin says:

    yey MM!

    Feb 26, 2014 | 11:26 pm

  13. bella says:

    You look great, MM! One would wonder how you stay trim and healthy despite cooking and consuming all the glorious food you post here! Excited. :)

    Feb 26, 2014 | 11:57 pm

  14. Jensen says:

    The person behind you (on the 4th pic) is non other than me! :)

    Feb 27, 2014 | 1:20 am

  15. besYS says:

    Hi MM!
    I have never been to any one of your restaurants yet. Hopefully this May 2014. :-))
    Do you sell Zubuchon T-shirts with your very pretty cute pig logo?
    I hope to see you when we visit Cebu! ( my father is fr. Alegria & my mom is fr. Catmon)
    Thank you!

    Feb 27, 2014 | 8:23 am

  16. Michelle says:

    Oh yay! This almost makes me want to buy TV. Haha.

    Feb 27, 2014 | 10:27 am

  17. DhayL says:

    I think I saw chef Japs posted a photo of you and him in his instagram account about this! :)

    Feb 27, 2014 | 10:32 pm

  18. marilen says:

    We’re cheering for you, MM and crew!!

    Feb 28, 2014 | 12:07 am

  19. corrine says:

    MM, u look ready and willing and not sweating bricks in this photo. lol

    Mar 1, 2014 | 8:25 am

  20. Marketman says:

    corrine, the cameras hadn’t gone live yet and the director yelled “ACTION!” — that’s when uncontrolled sweating breaks out like an allergic reaction. :)

    Mar 1, 2014 | 5:57 pm

  21. MP says:

    can’t wait to watch this show! if only to relive our zubuchon experience 2 christmases ago hahaha.. you look good in red MM!

    Mar 4, 2014 | 9:13 pm


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