29 May2007


It might seem a bit bizarre that someone (me) who utterly adores the croissant and brioche at Francois Payard, would also make a special trip to the grocery to pick up a box of Entenmann’s Cake Style doughnuts. Heeheehee. I LOVE these cakey doughnuts and they bring back good memories from summers spent in New York decades ago and late nights studying for exams at graduate school many years later. These doughnuts probably very high calorie, though they claim contain zero trans-fats, so they are definitely in the junk food category. But I can easily down 3 of them in one sitting and they aren’t only a breakfast food for me… as they make the perfect merienda or dessert or midnight snack material. I love them with hot tea and they are great with an ice cold Diet Coke as well. Isn’t it weird how we register certain tastes in our culinary memory banks and we develop our own list of “comfort foods” that include both the common and the sublime?

I will rarely pass an Entenmann’s shelf in a grocery without purchasing something. And you want to know another little dirty secret? I also like their soft small chocolate chip dough2cookies that are probably laced with chemicals to keep them soft and chewy… While I have made thousands of great home baked chocolate chip cookies from scratch, I can still readily reach into a box of Entenmann’s soft small cookies and enjoy them immensely. For the price of one Craquelin at Payard, I can get about a dozen of these doughnuts. And they last a couple of days so buying a box of twelve isn’t extravagant at all. The closest relative to this doughnut is one offered at Krispy Kreme (also at the Manila stores) and while it is sweeter, it satisfies a craving when it hits. Oh, and I forgot to disclose, I also love Entenmann’s butter cake… those perfectly formed loaves, smelling and tasting seriously buttery (or is it just really good artificial flavoring?)… is this weird or what? Those of you who have access to these baked goods…are you hooked as well?



  1. Cookie says:

    Me too!! I love the all-butter pound cake of Entenmann’s. I once gained 15 pounds on a trip and I believe it was Mr. Entenmann’s fault. I also like their corn muffins. I heat them up then slather with butter…yumm. You know what I used to like too, Brown&Serve rolls.

    May 29, 2007 | 3:46 pm


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  3. alicia says:

    There is nothing wrong withe Entenmanns and their donuts and coffee cake are among my favorite indulgences in this world. Having grown up with a box of something entenmanns constantly in the kitchen. Good food is good food, whether its a fantastic falafel from the corner or dinner at a three michelin star restaurant!

    May 29, 2007 | 4:43 pm

  4. alicia says:

    forgot to ask, will we get to peek into those balik bayan boxes? am intrigued!I myself was 30 kilos overweight on my return from a recent trip. Blame it on jamon jabugo and ! Only 32 kilos per person allowed from Heathrow to Manila.. what insanity is this? And you don’t even want to know how much they charge per kilo! but was able to negotiate thank God!

    May 29, 2007 | 4:47 pm

  5. clett says:

    I particularly like the Louisianna Crunch Cake and their version of chocolate donut holes. I feel no shame at all finishing the whole cake by myself. When I don’t see the item in the store I usually talk to the manager and request that they restock it.

    May 29, 2007 | 8:02 pm

  6. jdawgg says:

    Hey Marketman,

    You ever tried KrispyKreme Doughnuts? Got them out here in D.C. that’s Daly City in California aka: Manila Town of the West. Not to shy away from Entenmann box doughnuts that you buy at a local grocery store that’s been sitting there for days. KrspyKreme makes Entenmman doughnuts looks like a welfare case. Give it a try when you’re around my side of town.

    May 29, 2007 | 10:45 pm

  7. danney league says:

    I love Entenmann’s pound cake and cheese cake. Their product is very consistent anywhere you go in the United States even in San Juan, Puerto Rico and Hawaii. Best quality if not the best in the world. The word is “product consistency”.We have better cakes in the Philippines but not like Entenmann who is into mass production and still retaining its good quality.It is like Gardenia’s famous famous bread.

    May 29, 2007 | 11:10 pm

  8. mikelinparis says:

    ahh yes. i remember as a student in calif. many yrs ago, going to ralphs supermarket each wed. to get the 2 for 1 special on doughnuts.

    May 30, 2007 | 12:48 am

  9. Maria Clara says:

    Entenmann is an institution for baked goods and pretty much affordable! It captures the taste of toddlers to let me say retirees.

    May 30, 2007 | 1:19 am

  10. twilightdiva says:

    i like your blog!!! yes, i was one of the lurkers… hehee… discovered your blog like maybe a couple of months ago…
    those calorie content on each food package here in the US made me shy away from my favorite pastries. haven’t had even a single doughnut for months now… i see those doughnuts at the market everytime and your post just made my mouth water. forget about the calories! i’m trying them this week…
    my husband does like california donuts though. and i do think they’re baked on site therefore more fresh…

    May 30, 2007 | 6:41 am

  11. jenny deoduco - mercado says:

    It brings back memories of Brooklyn….Entenmann donuts. I love their chocolate donuts dipped in milk or with coffee. I used to buy these at the Associate grocery ( not sure if it’s still there )at de kalb near the Brooklyn Hospital after my medical duty. I also love Junior’s cheesecake also located at De kalb.

    May 30, 2007 | 8:07 am

  12. Marketman says:

    alicia, the boxes wont be here for two months or so… so maybe when they get here? :) jdawgg, believe it or not, they already have Krispy Kreme stores in Manila. I did a post on Krispy Kreme several months back and yes, their cakey doughnuts are good and I buy them… I find the other ones just too sweet.

    May 30, 2007 | 10:00 am

  13. Candygirl says:

    Yup, would just like to add that Krispy Kreme will open soon in Trinoma, the new Ayala mall near SM City. Yahoo, just 15 min away :-)

    May 30, 2007 | 10:54 am

  14. Carol says:

    Where in my area can I purchase Etenmanns Doughnuts ? I am in zip code 70460 or just outside New Orleans.

    Apr 18, 2009 | 10:14 pm


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