During our recent holiday in New York City, a gelateria on the West side of Manhattan opened to tremendous fanfare and media coverage. Even before they opened their doors, there was tremendous anticipation in a city that is pretty hard to impress foodwise. Gelateria GROM has enjoyed phenomenal recognition in Italy (though we were enamored instead with Il Gelato San Crispino during our Italian trip last year) for superb gelato in innovative flavors using the finest of ingredients. GROM apparently received favorable mention from the TV personality Katie Couric while she was broadcasting the Winter Olympics last year from Italy, giving them brand exposure to hundreds of millions of Americans with one comment on television… Since The Kid considers one of her primary goals in life is to taste as much ice cream and gelato as she possibly can (enough to place her in the Guiness Book of World Records), she was definitely game for a long wait in line to sample what GROM had brought to New York.
My sister and The Kid lined up at GROM just a few days after it opened and while there, sampled some of their classic flavors like Crema di Grom. They also brought home four containers of ice cream for the rest of the family to try. Unfortunately, there was a massive traffic jam in New York that afternoon and the ice cream got a little soft and despite a nap in the freezer, it was probably only 90% of its original self by the time we got to taste it. The overall verdict? Very good… but not spectacular. The pistachio flavor was one of the finest I have ever had. It possessed a flavor so like eating a cold creamy pistachio and a color that screamed all-natural. It was utterly delicious. The strawberries and cream flavor was good but not exceptional. The chocolate good and tiramisu a bit of a disappointment. All were wickedly expensive. Mrs. Marketman seemed to prefer Il Gelato San Crispino better (more interesting and cleaner flavors) and she even put her vote in for Il Laboratorio del Gelato (a homegrown New York shop) before GROM. The Kid thought GROM was pretty good, but stated confidently that “the gelato in Italy was far better overall…” So there. That’s the Marketman & Family report on the chicest gelateria to open in New York this year! Gelateria GROM in Manhattan at 2165 Broadway at 76th Street.
Still craving a gelato or helado? Check out some of these previous posts on the topic…
Il Laboratorio del Gelato, New York
Il Gelato San Crispino, Rome
Cacao Sampaka, Barcelona
Tartufo at Piazza Navona, Rome