Itâ€™s Friday, so I am allowing myself to talk junk foodâ€¦ when I was in university in Boston, I was as thin as a reed, and with no fat cares in the world, I could easily, but I mean easily, eat an entire box of Entemannâ€™s â€œOld Fashioned Doughnutsâ€. These grocery shelf doughnuts had a more cakey consistency than the more well known (high air, high carb, high sugar content) doughnuts of today. And when I worked in Australia many moons later, there was a coffee shop at the ground floor of my clientâ€™s building that sold a similar doughnut, but sprinkled with cinnamon and sugar, it was deliciousâ€¦ and I ate at least two doughnuts for breakfast EVERY single morningâ€¦and promptly gained several pounds in one year. I have been unable to find this â€œcakeyâ€ doughnut in Manila until Krispy Kreme came to townâ€¦
Weeks before Krispy Kreme opened last year, I received a rather tempting email from their PR company offering boxes and boxes of doughnuts so that presumably I would write a post on them. But I avoid freebies and especially not from a launch that just had so much hype behind it. So I was going to give Krispy Kreme a few months to get settled before I even thought of checking them out. But their media and freebie blitz was hard to avoid and I tasted their classic sugary doughnut days before they opened when my daughter bought some jeansâ€¦Frankly, I find most doughnuts today, regardless of brand, just way too sweet. And I like sweet. This is the ultimate fast foodâ€¦incredibly easy to make in bulk, requires relatively common ingredients and relies on that combination of carbohydrates and sugar and the miracle of air inside food to make something for nearly nothing and sell it for multiples of the cost. Think of a large hot pan de sal coated in sugar syrup. And condition young palates from age 18 months to want this taste sensation for the rest of their lives (ever wonder why McDonaldâ€™s is so nice to pre-schoolers? They see lifetime converts, silly!!!). However, I am pleased Krispy Kreme carries these â€œtraditional cakeâ€ doughnuts and I will get them every so often when I have a hankering. Perfect with a hot cup of strong tea. At about PHP20 each after all the bulk discounts and promotions, they arenâ€™t as wickedly pricey as the advertised individual price of PHP38.
I will, however, rant a bit that the lines at any of these doughnut joints or bakeshops such as GoNuts Donuts, Sonjaâ€™s and Krispy Kreme, which in my opinion, are just totally â€œmanufacturedâ€ and scriptedâ€¦they could easily avoid the lines but it gives the impression that they are a sought after and totally hot commodityâ€¦letâ€™s face it, its just a doughnut or cupcake guys. If you think you are getting something special simply because you have to wait in line for it, who are you kidding but yourself??? Go off hours and youâ€™ll find the entire place twiddling their bloody thumbs waiting for customers. Lines, my rear end… This isn’t the old Eastern Europe where bread and toilet paper was being rationed and one joined a line as soon as they saw the end of it. And what happens to customer perceptions when you no longer have any lines? I canâ€™t stand it when hype overshadows good customer serviceâ€¦