Comments on: Magnolia Bakery, NYC, Ho-hum…

By: i like cheese

i like cheese — Mon, 28 Apr 2008 22:09:08 +0000

i agree with ted but i live about 4 blocks away and i went there yesterday or the day before from not going there for 4 years because i think they were was too sweet. did u know that, the worse the wether, the longer the line? its intresting…
p.s. im 10 years old not kidding!

By: Ted

Ted — Thu, 19 Jul 2007 21:53:10 +0000

You guys need to try “Beard Papa” the best cream puff maker if you can find it, a lot better than the cup cakes. They have stores in oahu and san francisco and I think they have them in manila as well.

By: Karen Andrews

Karen Andrews — Tue, 17 Jul 2007 14:34:03 +0000

We moved from Newport Beach recently to Miami and I am looking to open a modern, but inviting homebaked bakery in South Beach. I can honestly say that Sprinkles cupcakes are okay, but they are laden with too much frosting and pretty overpriced at that. Plus, what if someone just wants a slice of fresh blueberry pie… The problem with these places like Sprinkles, Magnolia is that they are being reduced to a formula that makes it easy to franchise (and sell cookbooks), but they lose the creativity and integrity that drove their success in the first place. I think Mrs. Fields is a good example of that as well. The trick is to be a part of the neighborhood, not a brand icon… These guys will probably expand too fast and overshoot.

By: Risa

Risa — Tue, 17 Jul 2007 08:20:30 +0000

Maria Clara, there is a video of how to make that swirl (just wrist technique and a small offset spatula as you guessed) on the Martha Stewart site. She had an episode where her staff secretly tested the cupcakes in the New York area, and they chose cupcakes from Billy’s Bakery as the fluffiest and most tender.

By: eej

eej — Tue, 17 Jul 2007 04:31:03 +0000

This cupcake craze is fueled by savvy marketing ploy similar to Krispy Kreme Doughnuts. Burns fast and furious but sadly fizzles in the end.