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	Comments on: Marketman Flunks Food Styling &#038; Photography 101	</title>
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	<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101</link>
	<description>A food blog that talks about food, produce, recipes, ingredients, restaurants and markets here in the Philippines and around the globe.</description>
	<lastBuildDate>Mon, 24 Mar 2008 08:37:59 +0000</lastBuildDate>
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		<title>
		By: jewel75		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-97152</link>

		<dc:creator><![CDATA[jewel75]]></dc:creator>
		<pubDate>Mon, 24 Mar 2008 08:37:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-97152</guid>

					<description><![CDATA[Hi MM!

Just got to read this blog as I&#039;ve been googling food photography.  I am representing an up-and-coming food photographer who does not &quot;style&quot; the food.  She&#039;s really talented, as she comes from the Baldemor clan.  Her philosophy is that she does not &quot;touch&quot; the subject, but lets the lights and shadows do it to make it more enticing.  Hope you can &quot;feature&quot; her in one of your blogs.  Just email me or give me a call/text at 09209048659 so I could set up a &quot;photo date.&quot;  Her name&#039;s Charming Baldemor.  Truly talented. 

Tes Lariosa]]></description>
			<content:encoded><![CDATA[<p>Hi MM!</p>
<p>Just got to read this blog as I&#8217;ve been googling food photography.  I am representing an up-and-coming food photographer who does not &#8220;style&#8221; the food.  She&#8217;s really talented, as she comes from the Baldemor clan.  Her philosophy is that she does not &#8220;touch&#8221; the subject, but lets the lights and shadows do it to make it more enticing.  Hope you can &#8220;feature&#8221; her in one of your blogs.  Just email me or give me a call/text at 09209048659 so I could set up a &#8220;photo date.&#8221;  Her name&#8217;s Charming Baldemor.  Truly talented. </p>
<p>Tes Lariosa</p>
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		<title>
		By: iska		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49308</link>

		<dc:creator><![CDATA[iska]]></dc:creator>
		<pubDate>Fri, 03 Aug 2007 02:42:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49308</guid>

					<description><![CDATA[I think your photos are good and the content is what makes me come back here.  :-)  Ako din, I don&#039;t think I can be a food stylist but fortunate enough to be gifted with steady hands using a non-pro cam similar to yours.]]></description>
			<content:encoded><![CDATA[<p>I think your photos are good and the content is what makes me come back here.  :-)  Ako din, I don&#8217;t think I can be a food stylist but fortunate enough to be gifted with steady hands using a non-pro cam similar to yours.</p>
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		<title>
		By: iloveiloilo/inday hami		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49165</link>

		<dc:creator><![CDATA[iloveiloilo/inday hami]]></dc:creator>
		<pubDate>Thu, 02 Aug 2007 01:57:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49165</guid>

					<description><![CDATA[Hi MM, 

Your photos look very good to me.  I&#039;d rather see honesty written over a photographed dish although i must say too that food stylying is an art in itself.]]></description>
			<content:encoded><![CDATA[<p>Hi MM, </p>
<p>Your photos look very good to me.  I&#8217;d rather see honesty written over a photographed dish although i must say too that food stylying is an art in itself.</p>
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		<title>
		By: Katrina		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49052</link>

		<dc:creator><![CDATA[Katrina]]></dc:creator>
		<pubDate>Wed, 01 Aug 2007 05:42:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49052</guid>

					<description><![CDATA[&quot;ordering a dish at Jollibee only to have it come (and not look like the photo and I make wangot) wondering why my misua only has two meatballs rather than the 6 in the photo&quot;

-- Now, that IS dishonest. But that&#039;s not the food stylist&#039;s fault; it&#039;s the client&#039;s. The times I&#039;ve worked with food clients, they were very strict about shooting the food exactly how it would be served. When ads or menus aren&#039;t realistic, the client should be blamed. The food stylist is just following directions. :-)]]></description>
			<content:encoded><![CDATA[<p>&#8220;ordering a dish at Jollibee only to have it come (and not look like the photo and I make wangot) wondering why my misua only has two meatballs rather than the 6 in the photo&#8221;</p>
<p>&#8212; Now, that IS dishonest. But that&#8217;s not the food stylist&#8217;s fault; it&#8217;s the client&#8217;s. The times I&#8217;ve worked with food clients, they were very strict about shooting the food exactly how it would be served. When ads or menus aren&#8217;t realistic, the client should be blamed. The food stylist is just following directions. :-)</p>
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		<title>
		By: Raneli		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49026</link>

		<dc:creator><![CDATA[Raneli]]></dc:creator>
		<pubDate>Wed, 01 Aug 2007 02:40:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-49026</guid>

					<description><![CDATA[Your blogs and photos are authentically you! Keep it up MM! Anticipating for your work to be published!]]></description>
			<content:encoded><![CDATA[<p>Your blogs and photos are authentically you! Keep it up MM! Anticipating for your work to be published!</p>
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		<title>
		By: Marketman		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48945</link>

		<dc:creator><![CDATA[Marketman]]></dc:creator>
		<pubDate>Tue, 31 Jul 2007 09:54:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48945</guid>

					<description><![CDATA[Katrina, I do agree with your comments almost completely... and the analogy of models with make-up is a very good one.  I don&#039;t think I would want to look at a fashion magazine if they had really ugly models with peklat... However, I would rather date a model fresh off a fashion shoot but not want to eat a plate of food that has just been photographed after some styling tricks with inedible ingredients...  I do think food stylists and photographers are doing a needed and highly professional job, it&#039;s just something I wouldn&#039;t be comfortable doing myself.  It won&#039;t stop me from ordering a dish at Jollibee only to have it come (and not look like the photo and I make wangot) wondering why my misua only has two meatballs rather than the 6 in the photo... :) At any rate, I also agree that TV is a totally different ballgame altogether, and didn&#039;t even bother to cover it in the post...  Yes, I completely agree blogs and professional photography are world&#039;s apart, at least mine is, though there are others with pretty stunning photos...  I would however, be more inclined to patronize magazines or books or blogs that did use more naturally presented dishes...]]></description>
			<content:encoded><![CDATA[<p>Katrina, I do agree with your comments almost completely&#8230; and the analogy of models with make-up is a very good one.  I don&#8217;t think I would want to look at a fashion magazine if they had really ugly models with peklat&#8230; However, I would rather date a model fresh off a fashion shoot but not want to eat a plate of food that has just been photographed after some styling tricks with inedible ingredients&#8230;  I do think food stylists and photographers are doing a needed and highly professional job, it&#8217;s just something I wouldn&#8217;t be comfortable doing myself.  It won&#8217;t stop me from ordering a dish at Jollibee only to have it come (and not look like the photo and I make wangot) wondering why my misua only has two meatballs rather than the 6 in the photo&#8230; :) At any rate, I also agree that TV is a totally different ballgame altogether, and didn&#8217;t even bother to cover it in the post&#8230;  Yes, I completely agree blogs and professional photography are world&#8217;s apart, at least mine is, though there are others with pretty stunning photos&#8230;  I would however, be more inclined to patronize magazines or books or blogs that did use more naturally presented dishes&#8230;</p>
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		<title>
		By: Katrina		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48943</link>

		<dc:creator><![CDATA[Katrina]]></dc:creator>
		<pubDate>Tue, 31 Jul 2007 09:37:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48943</guid>

					<description><![CDATA[MM, if you do decide to come out with a book, I think you should go ahead and shoot the photos the way YOU want -- whether do it yourself, or with a pro phtotographer, and with real, edible food. Your readers would expect no less from you. Judging from the above comments, they love your photos already, and therefore aren&#039;t looking for perfect-looking food. Also, as someone said, they would buy the book less for the beauty of the pictures, than for the content. I do agree with Pixeldose, though, that a DSLR would be highly preferable to your point-and-shoot. How pictures look on a computer screen, or on a small print, is very different from how they&#039;d look once printed on a large page.

I do feel I have to come to the defense of pro food stylists and photographers. As someone who&#039;s worked with them for years, I know for a fact that what they do IS indispensable. It&#039;s a bit unfair to call their work &quot;tainted&quot; or &quot;unpalatable.&quot; It really isn&#039;t too different from putting makeup on the models you see in fashion magazines -- just as most people are more enticed to buy clothes when they see it on a pretty girl modelling it in a beautiful setting, they are more likely to buy food products or try a recipe if the finished dish looks like something they aspire to achieve at home. The key word here is &quot;aspire.&quot; Most of us can&#039;t look as good in a dress as a model does, just as most can&#039;t make food look as good as in the photo. But the ideal makes us want to try. In general, the goal of food stylists and photogs isn&#039;t to make the food look so impossibly perfect that no one could replicate it -- just as good as it can possibly look. (In contrast, fashion mags do often Photoshop models and celebrities to the point of unrecognizability.)

I think it&#039;s also important to point out that although food can be photographed for still pictures in magazines or cookbooks in a totally realistic way -- no &quot;trickery&quot; involved at all, as Gourmet proudly boasts -- TV commercials or any other *moving* medium are a completely different deal altogether. Until someone invents ice cream that doesn&#039;t melt under hot lights for hours on end, or ingredients that can move the same way take after take after take, or make all fruits available all year-round, the fakery is necessary. I agree with Mila, though, that wasting food is a shame. However, the truth is that there really isn&#039;t that much that&#039;s thrown away. In fact, using only real food would cause more wastage, since you&#039;d have to use more of it to get the perfect shot.

Sorry for the long comment. Just to be clear -- this is NOT meant as a rant against anyone, least of all you, MM. I only wanted to respond to some of the comments made here and in Awesome Planet, because (with all due respect to bloggers) one truly should not compare photography for blogs and professional photography. 

One last thing: have you heard of the Gorilla Pod, MM? It&#039;s a really cool, portable tripod that you can bend every which way and even attach to all sorts of things so you can easily take your photos from any angle without constraint. I think you&#039;d love it, as I do!]]></description>
			<content:encoded><![CDATA[<p>MM, if you do decide to come out with a book, I think you should go ahead and shoot the photos the way YOU want &#8212; whether do it yourself, or with a pro phtotographer, and with real, edible food. Your readers would expect no less from you. Judging from the above comments, they love your photos already, and therefore aren&#8217;t looking for perfect-looking food. Also, as someone said, they would buy the book less for the beauty of the pictures, than for the content. I do agree with Pixeldose, though, that a DSLR would be highly preferable to your point-and-shoot. How pictures look on a computer screen, or on a small print, is very different from how they&#8217;d look once printed on a large page.</p>
<p>I do feel I have to come to the defense of pro food stylists and photographers. As someone who&#8217;s worked with them for years, I know for a fact that what they do IS indispensable. It&#8217;s a bit unfair to call their work &#8220;tainted&#8221; or &#8220;unpalatable.&#8221; It really isn&#8217;t too different from putting makeup on the models you see in fashion magazines &#8212; just as most people are more enticed to buy clothes when they see it on a pretty girl modelling it in a beautiful setting, they are more likely to buy food products or try a recipe if the finished dish looks like something they aspire to achieve at home. The key word here is &#8220;aspire.&#8221; Most of us can&#8217;t look as good in a dress as a model does, just as most can&#8217;t make food look as good as in the photo. But the ideal makes us want to try. In general, the goal of food stylists and photogs isn&#8217;t to make the food look so impossibly perfect that no one could replicate it &#8212; just as good as it can possibly look. (In contrast, fashion mags do often Photoshop models and celebrities to the point of unrecognizability.)</p>
<p>I think it&#8217;s also important to point out that although food can be photographed for still pictures in magazines or cookbooks in a totally realistic way &#8212; no &#8220;trickery&#8221; involved at all, as Gourmet proudly boasts &#8212; TV commercials or any other *moving* medium are a completely different deal altogether. Until someone invents ice cream that doesn&#8217;t melt under hot lights for hours on end, or ingredients that can move the same way take after take after take, or make all fruits available all year-round, the fakery is necessary. I agree with Mila, though, that wasting food is a shame. However, the truth is that there really isn&#8217;t that much that&#8217;s thrown away. In fact, using only real food would cause more wastage, since you&#8217;d have to use more of it to get the perfect shot.</p>
<p>Sorry for the long comment. Just to be clear &#8212; this is NOT meant as a rant against anyone, least of all you, MM. I only wanted to respond to some of the comments made here and in Awesome Planet, because (with all due respect to bloggers) one truly should not compare photography for blogs and professional photography. </p>
<p>One last thing: have you heard of the Gorilla Pod, MM? It&#8217;s a really cool, portable tripod that you can bend every which way and even attach to all sorts of things so you can easily take your photos from any angle without constraint. I think you&#8217;d love it, as I do!</p>
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		<title>
		By: Marketman		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48923</link>

		<dc:creator><![CDATA[Marketman]]></dc:creator>
		<pubDate>Tue, 31 Jul 2007 05:53:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48923</guid>

					<description><![CDATA[becky, thank you so much for that clarification.  Glad to hear that Yummy pushes for &quot;real food.&quot;  I certainly was thrilled that during the Marketman shoot, so little was &quot;done&quot; to the food as I plated it up.  In fact, I asked Belle (the stylist) if she wanted to do the plating and she just let me do it as I would normally think to do it... She and Ocs, the photographer just determined napkins, angles, location, movement of some herbs, etc... It was so incredibly easy to work with them... Some folks say Gourmet Magazine and I suspect Saveur in the states also try to stick to as real and natural a dish as possible...  But I hope folks don&#039;t get me totally wrong, I understand why commercial photos need to be carefully styled, after all, 98% of people who buy based on a billboard or photo have never cooked the item before...  Perception of perfection is something that applies to fresh fruit (perfect shape and skin, as opposed to brilliant flavor), autos, bodies, etc., etc...  Oh, and one last thing... the feature Yummy did on Bukidnon in the latest issue is great... if I weren&#039;t deathly allergic to pineapples I would have booked the first flight to Bukidnon after reading the article! :)]]></description>
			<content:encoded><![CDATA[<p>becky, thank you so much for that clarification.  Glad to hear that Yummy pushes for &#8220;real food.&#8221;  I certainly was thrilled that during the Marketman shoot, so little was &#8220;done&#8221; to the food as I plated it up.  In fact, I asked Belle (the stylist) if she wanted to do the plating and she just let me do it as I would normally think to do it&#8230; She and Ocs, the photographer just determined napkins, angles, location, movement of some herbs, etc&#8230; It was so incredibly easy to work with them&#8230; Some folks say Gourmet Magazine and I suspect Saveur in the states also try to stick to as real and natural a dish as possible&#8230;  But I hope folks don&#8217;t get me totally wrong, I understand why commercial photos need to be carefully styled, after all, 98% of people who buy based on a billboard or photo have never cooked the item before&#8230;  Perception of perfection is something that applies to fresh fruit (perfect shape and skin, as opposed to brilliant flavor), autos, bodies, etc., etc&#8230;  Oh, and one last thing&#8230; the feature Yummy did on Bukidnon in the latest issue is great&#8230; if I weren&#8217;t deathly allergic to pineapples I would have booked the first flight to Bukidnon after reading the article! :)</p>
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		<title>
		By: beckykho		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48916</link>

		<dc:creator><![CDATA[beckykho]]></dc:creator>
		<pubDate>Tue, 31 Jul 2007 04:41:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48916</guid>

					<description><![CDATA[Hello, Marketman! Becky here of YUMMY mag. My editors alerted me to this very interesting discussion. Just want to share a little bit about how we do our food styling here at YUMMY. Our approach is very much like yours: we like to eat what we photograph. How your story was shot is pretty much how we shoot all our other stories. We use the real stuffâ€”the Thai Prawn Salad that&#039;s on the cover of the current issue, August 2007, is real...and delicious! It&#039;s our preference to shoot edible stuff so the photos do not have an artificial quality to them. Even for the July 2007 cover, which was pistachio ice cream on a dark chocolate tart, we used real ice cream. While setting up the shot, we used mashed potato, but once all the lights were set and we had the composition we wanted, we set the real ice cream in front of the camera. Even if it takes longer and requires more effort, we persist. I think it just makes for better photos, the kind of photos that really make you want to cook and eat. I hope that gets across; so far, we&#039;ve been lucky that our readers seem to appreciate our food styling and photography. Of course, another reason we like to cook/bake real food is so that we can share them with our colleagues here at Summit. The YUMMY room has become somewhat of an in-office food stopâ€”the folks here constantly drop by to check if we have cupcakes or pasta or whateverâ€”and we&#039;re all too happy to feed them. Of course, because we&#039;re producing a magazine, it is sometimes inevitable to get some help from traditional food styling tricks (like oiling something to make it look more vibrant or using mashed potatoes), but we use it always with the goal to produce the yummiest food pictures. 

All the best to you and continued success with this blog! We&#039;re all looking forward to your book. :)]]></description>
			<content:encoded><![CDATA[<p>Hello, Marketman! Becky here of YUMMY mag. My editors alerted me to this very interesting discussion. Just want to share a little bit about how we do our food styling here at YUMMY. Our approach is very much like yours: we like to eat what we photograph. How your story was shot is pretty much how we shoot all our other stories. We use the real stuffâ€”the Thai Prawn Salad that&#8217;s on the cover of the current issue, August 2007, is real&#8230;and delicious! It&#8217;s our preference to shoot edible stuff so the photos do not have an artificial quality to them. Even for the July 2007 cover, which was pistachio ice cream on a dark chocolate tart, we used real ice cream. While setting up the shot, we used mashed potato, but once all the lights were set and we had the composition we wanted, we set the real ice cream in front of the camera. Even if it takes longer and requires more effort, we persist. I think it just makes for better photos, the kind of photos that really make you want to cook and eat. I hope that gets across; so far, we&#8217;ve been lucky that our readers seem to appreciate our food styling and photography. Of course, another reason we like to cook/bake real food is so that we can share them with our colleagues here at Summit. The YUMMY room has become somewhat of an in-office food stopâ€”the folks here constantly drop by to check if we have cupcakes or pasta or whateverâ€”and we&#8217;re all too happy to feed them. Of course, because we&#8217;re producing a magazine, it is sometimes inevitable to get some help from traditional food styling tricks (like oiling something to make it look more vibrant or using mashed potatoes), but we use it always with the goal to produce the yummiest food pictures. </p>
<p>All the best to you and continued success with this blog! We&#8217;re all looking forward to your book. :)</p>
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		<title>
		By: connie		</title>
		<link>https://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48899</link>

		<dc:creator><![CDATA[connie]]></dc:creator>
		<pubDate>Tue, 31 Jul 2007 02:23:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketmanila.com/archives/marketman-flunks-food-styling-photography-101#comment-48899</guid>

					<description><![CDATA[Now dont&#039; wonder why after meticulously following the recipe you saw in a food mag, your food still don&#039;t like it was in the picture. The magic of food styling. It&#039;s like airbrushing them models and celebrities to look thinner and younger.]]></description>
			<content:encoded><![CDATA[<p>Now dont&#8217; wonder why after meticulously following the recipe you saw in a food mag, your food still don&#8217;t like it was in the picture. The magic of food styling. It&#8217;s like airbrushing them models and celebrities to look thinner and younger.</p>
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