PLEASE READ NOTE AT THE BOTTOM OF THIS POST FOR NEW INFORMATION RE: MARKETMAN ON TASTE MATTERS!
Bitin is a brilliant, highly descriptive word for most Filipinos. The word is not easily translated. Though “short” or “falling short of expectations” comes close. When one says the word “bitin,” with a slight whine, it is immediately understood by most natives to mean something along the lines of “oh bummer, that isn’t what I was hoping for” or “it wasn’t enough to satisfy the craving,” or it was some sort of “letdown.” When pants are bitin, they are too short at the leg, evocative of floodwater avoidance. When a meal is bitin, there wasn’t enough food. When gossip is bitin, the details weren’t quite as juicy and complete as you would have wanted. So what the heck is so bitin about Marketman’s first real foray into television???
Taste Matters is a 25 minute program that features a different Asian city in each episode, and one dish from each city. In Episode 8, the host, Marc Dass visits Manila, and focuses on the dish adobo. The program will air on the Singapore grid of Channel News Asia (the Asian CNN clone) on the following dates and times:
Friday, July 25, 2008 at 7:32 pm
and replayed on:
Saturday, July 26, 2008 at 00:31 am
Monday, July 28, 2008 at 10:33 am
I have seen the first 6 minutes of the program, and I can tell you this is more exposure for Marketman than I would have ever imagined. Marketman munching like a madman at the Salcedo market, Marketman in a short interview. Marketman’s palayok adobo gurgling away in the back yard. Marketman on the couch in his living room… It was shot on the weekend of the storm Fenghsen so schedules were discombobulated and I probably ended up as a filler, literally and figuratively, for the program… heehee. I also sent the “Taste Matters” team to Chef Laudico’s Bistro in the Fort where they learned to make a more modern and fusiony take on adobo. I have not seen the whole program, but the first six minutes was more than enough…
So here is the rub. It is ONLY showing on the Singapore grid, which probably includes Malaysia and Thailand and other countries in that broadcast area. Unfortunately, Manila follows the Hong Kong grid and therefore it seems we will NOT see the program in these parts, it being replaced by a program on Chinese restaurants. So only marketmanila readers in Singapore and thereabouts will have a chance to see the program… The producers promised to send me a copy of the entire show on a CD, but I doubt I will be allowed to upload the entire program onto youtube for readers to see in full. So, unless some incredibly nice soul who resides in Singapore or thereabouts manages to record the program and upload it to a place where folks from elsewhere on the planet can see it… I think we will all just have to say with a big sigh… “ay, bitin.“
NOTE: Since I wrote this post, representatives of Channel News Asia have advised me that while Manila and Hong Kong viewers won’t see the program on July 25, they WILL still get a chance to see the program in about 8 weeks time. It seems the series will start airing on the Hong Kong grid starting next week, so they will get to the Manila/Adobo episode in late September. Yahoo! :)