Please read my previous post on an article on budbud kabog in the November issue of the Mabuhay Magazine of Philippine Airlines before you continue reading this post.
I received this very prompt response from Ms. Ira Inquimboy to an email I sent her this morning and the previous post that I wrote on the same matter, and I quote:
“Dear Mr. xxxxxxxx (Marketman),
I deeply apologize for the missing acknowledgment. Starting in the October issue, I was no longer writing much for the Travel Log section. That is why I was not able to focus on that. I do admit my mistake of not carefully editing. Even though I’m not handling that anymore, the material still came from me and I should have not let that slip. I am sorry for that sir.
Please do not think that I have no plans of informing you that your article is included in the November issue. I was planning to email you in December when the checks will be released. For your photo, you will receive 800 pesos and for your blurb, 800 pesos too. That’s a total of 1,600 pesos. I will email you as soon as your check is ready so you can claim it or we can send it to you.
Moreover, you can expect us to include an erratum in the January issue, which will state that the Budbud Kabog blurb and photo in the November issue came from marketmanila.com.
Once again, I apologize sir.
Jane Ira H. Inquimboy
Eastgate Publishing Corporation
704 Prestige Tower Condominium
Emerald Avenue, Ortigas Center
Pasig City 1605 Philippines
Tel. (632) 6334004
Fax (632) 6359221”
I truly appreciate the admission of fault, and I quickly replied with the following email and am awaiting the magazine’s response:
Thank you for your quick response to my email and “post” on the matter. I appreciate your apology and admission of carelessness and poor editing on your part. The error is forgiven, and I look forward to the publication of the erratum in the January issue, though no one tends to read those announcements.
I would like to point out, however, that I have an earlier email from you that specifically states that your magazine pays PHP1,250 per photo and I shall base my fee for the photo you used on that email. In addition, the PHP800 for the write-up (or PHP10 a word) was never confirmed with me prior to your publishing the article, so I would like you to know that I consider it inappropriate and unacceptably low. You should have forwarded the fees and obtained my agreement in writing before going ahead (as implied in your emails) and using my written material, which you solicited from me to begin with, it was not a blind submission.
As such, I hope you and the editors of Mabuhay Magazine and or Philippine Airlines will see fit to review and adjust your fees for this article. At the moment, the PHP1,600 fee you indicate will barely buy a passenger 20 minutes in a business class seat headed to Cebu… And let me make it easier for you to do the right thing by telling you that THE ENTIRE FEE shall be immediately donated to a public school feeding program I am sponsoring this holiday season. So sit amongst yourselves and figure out a way to do the right thing…
Over 10,000+ marketmanila readers, many of whom are PAL’s precise target market, will be waiting for Mabuhay Magazine’s response, as I do. Since my immediate family’s annual expenditure on PAL plane tickets for business and pleasure probably exceeds PHP500,000+, I will probably reconsider who I give my airline business to in future. Those are the professional considerations of apparently unprofessional behavior.
I trust this matter shall be settled shortly. And again, thanks for your apology and I hope you can eventually send me the check, whatever the amount, as I have no desire to spend any more money picking it up…
I am grateful for her quick response, but I do need a few more items ironed out, as stated in my email response above. And as a friendly warning to any would be writers or photographers for Mabuhay Magazine, make sure you confirm the details of your engagement with them, down to pesos and centavos, before you send them any material whatsoever. I would have expected that a magazine claiming “500,000” readers and a whole lot of commercial advertising would be a little more professional and a little less kuripot (miserly). And as I have asserted before, it’s NO WONDER AT ALL why the vast majority of articles in publications such as these sound like direct advertorials for the subject matter of the article, a big fat DUHH??!? is just so apt right now!