18 Apr2013

In an old post from 2011 on pili nuts entitled “How to blanch, peel and roast pili nuts” here, I received a very recent comment from a reader who calls herself “Rose”…

“Thanks. We found the most delicious recipes at Pili Nut Farms. We liked the Healthiest chocolate bar ever recipe. Yummmm! I think their website is pilinutfarms.com

I am wary of first time commenters that have something to sell, so I typically “moderate” such comments and decide whether to allow or delete any comments with a clear commercial bent. Having said that, I do, however, often encourage small scale artisanal producers to help them find markets for their products. A couple of things kind of annoyed me about this recent comment, so I thought I would write this post so that Ms. Rose would pay more attention to internet etiquette before launching her permanent commercial website that is apparently still “under construction”.

First, if you want to promote your site, say it out front. Don’t pretend you are someone else trying to help out my readers by sending them to a site you identify. In this case, Rose, the site is yours, and you can’t THINK their site is pilinutfarms.com, you KNOW for a FACT it is that site, because you leave it as your email address and trackback link. Perhaps it’s just a language issue, but I don’t think so.

As for the “healthiest chocolate bar ever recipe” you refer to “on your site”, yes, you have a LINK on your site to the video, but the original source of the video is from youtube, “The Amazing Things Pili Nuts Can Do! Episode 729” and posted by “Matt Monarch” of the rawfoodworld.com. So you did not LITERALLY mean we could find “the most delicious recipes at Pili Nut Farms.” Perhaps what you meant is that you can find links to recipes created by others on your site.

Second, do not use photos of pili nuts on your website that do NOT belong to you, or for which you have not asked permission of the owners of the photos or at the very least, provide a source and acknowledge where you got them from. You did list references for the information you have on the homepage of your website, so I wonder why you didn’t go one step further and include the source of your photos. But this brings up other things in my mind, like if you OWN and OPERATE a pili nut farm, shouldn’t you have EASY ACCESS to and be able to take SPECTACULAR PHOTOS of your own pili nuts instead of lifting them from the net? What kind of credibility do you hope to engender with potential clients if you can’t even show them an actual photo of your pili nuts?

Screen shot 2013-04-18 at 5.58

Photo # 1 : Raw pili nuts in a Waterford bowl — apparently lifted from Marketmanila.com, post here, the same site you have the gall to then return to, to promote your own commercial pili nut venture! Perhaps you didn’t even know you lifted the photo from my site, because you may have just taken it from google images, where the same photo appears amongst dozens of photos of pili nuts. But then, if that were the case, you conveniently forgot to pay heed to the note on every single photo displayed that says “images may be subject to copyright”.

Photo # 2 : Close up of a pili nut from which a bite was taken. Appears to be taken (with or without permission) from the website organicpilinuts.com, possibly a competing business, I gather, that wouldn’t be too thrilled, I suspect.

Photo # 3 : Background repeated photo of pili nuts still in their shells, apparently taken (with or without permission) from the website onlyfoods.net or philippinenews.com, though both of those could have found the photo elsewhere, and didn’t attribute it either…

Screen shot 2013-04-18 at 6.07

Photo # 4 : Pili nuts spilling out of a glass, apparently taken (with or without permission) from a friend, Joey’s blog, 80breakfasts.com. And I am pretty sure Joey took that photo herself.

Rose, I hope your new business thrives and brings employment and benefits to the underprivileged in your home town, as you write and hope it will. I too, believe in KARMA. And I am pretty sure you meant no harm, and were perhaps just careless. But stealing is stealing, and intellectual property rights are something I hope you will respect in future. It’s good business practice, period.

Thank you.


P.S. In case you were searching for more recipes, rather than developing your own, here are a few things I have managed to cook with pili nuts as an ingredient:

Pili Nut Brittle Dipped in Dark Chocolate, July 2008
Pili Nut Brittle, May 2011
Mom’s Pili Nut Cake, March 2010
Marzipan de Pili
Tarte au Dayap avec Pili et Vanille
Pesto made with Pili Nuts



  1. fab says:

    awww,there is terrible,mm!i hope this serves as a lesson for everyone!

    Apr 18, 2013 | 7:36 pm


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  3. EbbaBlue says:

    Whoa! huling-huli. Somehow though I feel sad for her. Hindi nag-research, did she have marketing people? Ayyyyy… naku. I-comment pa sa Market Manila site eh ang talas yata ng mata ni MM. Sus.

    Apr 18, 2013 | 10:56 pm

  4. rosedmd says:

    Rose, our name is generic!!! Be careful pls

    Apr 18, 2013 | 11:01 pm

  5. Mark Cecille Allan F. Tongco says:

    that’s quite a thorough and tactful way of putting things in order, marketman.

    Apr 18, 2013 | 11:01 pm

  6. natie says:

    ANOTHER one!!!???? Unbelievable!! 10 Fishpans for this one…Titigas ulo!!!!

    Apr 18, 2013 | 11:20 pm

  7. Lava Bien says:

    lol. busted! it could be cultural, like waiting in line. people cut lines and don’t see anything wrong with it, kahit saan sa department stores or sa gasolinahan, if they see space they’ll cut and no idea of common courtesy to ask the people around if they too are waiting to be helped. I just smiled and say, teka po muna nauna po ako sa linyang ‘to, most will move back the line but some will just ignore you. lol

    Apr 18, 2013 | 11:58 pm

  8. EJ says:

    Just checked the site. Your photo’s no longer there but the others still are. Maybe she’s waiting to get found out by 80breakfasts and the other sites she got her photos from.

    Apr 19, 2013 | 2:55 am

  9. Patrick says:

    Perhaps this is a possible candidate for The Golden Fishpan Award of 2013?

    Apr 19, 2013 | 3:55 am

  10. La Emperor says:

    Newbie which may explain the “lack of content” in her site. Nonetheless, still not a valid reason to poach pictures from other sites without permission. Early fish pan candidate. :)

    Was it just me or are the pictures in the about us page actually loading painfully slow. It was painting my screen like I was using dial up as my connection. ;)

    Apr 19, 2013 | 4:51 am

  11. Meg says:

    Big, big lesson for everybody out there. I manage websites too, this is a very delicate and sensitive area.

    Apr 19, 2013 | 4:53 am

  12. ling says:

    oh no! be careful of what to post, be it articles or photos, it’s a no no!

    pag sa libro yan, plagiarism and copyright infringement since may mga owners ang mga photos na yan, lalo na kapag may mga watermarks.

    to Rose, think before you click!

    Apr 19, 2013 | 8:08 am

  13. cecile says:

    Good morning MM! This is one of your best post. It stings like chili dipped in chocolate! The chocolate removed a bit of the sting though when you gave those links to recipes that she may use for her business. In the end your kindness coated the sting! :)

    Apr 19, 2013 | 8:24 am

  14. Marketman says:

    For me, the issue is simple. If you didn’t take the photo yourself, then you better seek the permission of the owner before you use it. In this case, I would have given Ms. Rose the benefit of the doubt, but now that it seems she has simply removed my photo, as she was “caught red-handed” but leaves the other photos up, makes it clear she apparently DOES NOT understand the meaning of intellectual property rights. It’s just pathetic, period.

    As for drawing attention to her site, she now has it, for if you google pilinutfarms.com, this article comes out just after her website… so folks can read about this issue for themselves. Rose, until you can put pictures of pili from your own farms, the wisest move is to remove any photos that you do not have the rights or permission to publish…

    Apr 19, 2013 | 8:27 am

  15. ami says:

    Potential fishpan awardee!

    Apr 19, 2013 | 8:37 am

  16. loony says:

    ‘…but now that it seems she has simply removed my photo, as she was “caught red-handed” but leaves the other photos up, makes it clear she apparently DOES NOT understand the meaning of intellectual property rights.’

    how infuriating! apo pa naman sya ng doctor, as she says on the links page.

    Apr 19, 2013 | 9:29 am

  17. besYS says:


    You did underestimate MM.
    Ignorance and laziness – Not a good excuse.

    Apr 19, 2013 | 10:06 am

  18. bagito says:

    Is this 2013’s first Fishpan candidate? It’s early enough in the year, there might be more (unfortunately!).

    Apr 19, 2013 | 12:01 pm

  19. Slightly Epicurean says:

    Naku, madaming ganyan. Even the people selling goods in Sulit and other marketplace online. Instead of taking a photo of their paninda, kukuha nalang ng picture sa internet. I saw one ad selling Tory Burch flip flops.

    Apr 19, 2013 | 12:20 pm

  20. rowena says:

    nah, tagam jud ka karon rose! =p

    Apr 19, 2013 | 3:52 pm

  21. Mavic says:

    MM, not just the photos, some of the texts, too. Try this phrase, “complete protein content, vital electrolytes, essential fats and is rich in minerals…” , Google it and you’ll see.

    Apr 19, 2013 | 4:23 pm

  22. Papa Ethan says:

    It’s this “cut and paste” mentality among the youth: “Internet provides so much text and visual content, why bother conceptualizing, writing and photographing your own?”

    Total disregard for originality and/or substance….

    Apr 19, 2013 | 6:56 pm

  23. madgwenny says:

    maybe rose isn’t really that ignorant — she’s cunning and knew MM has a cult following and wants these followers to view her site once they read MM’s rant.

    she played all of us :(

    Apr 20, 2013 | 9:32 am

  24. Marketman says:

    madgewenny, no, I don’t think that’s likely. Having a permanent record on the net of doing something unsavory is not good business sense, regardless of any attention it may get you in the short term. And not with her full body photos, full name and husband’s name and details readily accessible to all on the net.

    Apr 20, 2013 | 10:12 am

  25. madgwenny says:

    thanks, MM.

    in that case, she harbored ill instead of goodwill for her business. serves her right, to be the runaway winner of your FISHPAN AWARD this year.

    good luck sa iya!

    Apr 20, 2013 | 10:23 am

  26. Boopsie says:

    Fishpan season is here. Good luck Rose with your hard sell marketing of pili nuts.

    Apr 21, 2013 | 2:30 am

  27. EbbaBlue says:

    Like ko pa naman anf pili nuts, which my folks called pilaway. Sa town namin nagkakawalaan na kasi they are cutting the trees for furniture, and toothpicks raw

    Apr 21, 2013 | 9:24 am

  28. CabbyCraft says:

    Thanks for posting about intellectual property, etc MM. It frequently happens to us in the crafting world too, stealing tohers’ ideas and calling it their own. If it was really Ms. rose who made her website, she shouldve been very careful and original, especially if its her business.

    Apr 21, 2013 | 9:26 am

  29. Manny says:


    I would like to think that it is more out of ignorance that people violate copyright laws especially here in the Philippines. I can hear you say that ignorance does not exempt anyone and I agree. I work for a graphics firm and I see copyright violated everyday whether it be out of ignorance or blatantly outright. Am glad someone like you can clearly point this out.

    Apr 22, 2013 | 2:18 pm

  30. Marketman says:

    Manny, I would probably agree that ignorance is more likely the reason. But once pointed out, if a person simply removes one offending photo but leaves others up, I would have to say they are doing that knowing it is wrong.

    Overall, I do worry for the general state of “right vs. wrong” in all societies, but closer to home, amongst fellow Filipinos as well… Is it wrong to steal a coke from a grocery? I think many would agree it is wrong. But others would rationalize it depends. And still others wouldn’t care less. I just think the proportion who would clearly answer “it is wrong” might be declining faster than we thought… Many years ago, I did a study for a drugstore chain and we found that the Philippines had one of the highest pilferage rates at retail stores… hence the counters in drugstores, rather than the mostly open plans in some other countries. It is an irony in a country with a highly “religious” bent on one hand, and a lot of stealing (relatively speaking) on the other… And in that case, I don’t think it would be attributable to ignorance. Of note on that study were several other similar income societies in Asia with notably lower pilferage rates…

    Anyone who finishes highschool or college should be aware of intellectual property violations, plagiarism, etc. If not, the schools and their professors are partly to blame. But so would the student’s parents, community, etc. in addition to the student themselves…

    Apr 22, 2013 | 3:17 pm

  31. shiko-chan says:

    As always, your patience and thoroughness in schooling someone like Rose are commendable. I’d just flip my lid. Thanks for keeping calm and carrying on (and not backing down or giving up), Mr. MM.

    Apr 22, 2013 | 9:34 pm

  32. Marketman says:

    shiko-chan, I usually “flip my lid” first, then take a deep breath, and write my rants. :)

    Apr 23, 2013 | 8:19 am

  33. Cheryl says:

    na, nabiktima sad ko ana, sa pic sa akong leche flan. tapos ingon sa nangawat, kay siya daw nikuha ato nga pic. ingon nako, pati tulo sa caramel, pareho tag kuha? hahahhaa. d na lang jud mag sorry oi, makalagot.

    Apr 24, 2013 | 6:59 pm

  34. joey @ 80 breakfasts says:

    Arg :( No she did not ask me for my permission! Why people cannot write a simple request for permission is truly beyond me. I’ll be contacting her myself…

    Thanks for the heads up MM!

    Apr 29, 2013 | 6:57 pm

  35. Rose says:

    Hi Marketman.
    Thank you for bringing this to our attention. I was not aware of this practice.
    I txt our web designer tonight and told him to resolve this immediately.
    I hope it will be fixed soon.
    Continued success in all you do :-)
    Rose Pasden

    Apr 30, 2013 | 1:05 am


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