07 Dec2008

Royce’ At Rockwell

by Marketman


Royce’ at Rockwell Mall is OPEN! I took a photo of the scaffolding up in front of their store last week, but this afternoon I noticed they had opened for business. Yahoo! Delicious yet reasonably priced chocolate flown in fresh from Japan and nicely refrigerated throughout their journey. The classic square box of buttery, melt in your mouth goodness will set you back PHP550 or USD11, compared to say USD8 in Hong Kong, so there is a small premium in pricing. But never mind, it’s still a pretty good deal, and this convenient outlet means you don’t have to carry boxes of chocolate home in iced and insulated bags from HK or elsewhere in Asia. I have written about Royce before. Oh, and in case you know something I don’t, may I ask why there is an apostrophe after the e? I should ask, knowing how bad my own apostrophe placement is… but is this just a Japanese/English thing? :) A box of Royce is a great Christmas gift idea for a foodie friend…



  1. Joey Pacheco says:

    I love Royce’! I allotted a considerable portion of my spending money in HKG for Royce’ when I went there last week. My (diabetic) mom was raving about it when she had some after lunch today. She also liked the choco covered potato chips- too bad we had to limit her portion as Royce’ doesn’t have sugar-free options…Happy there’s an outlet in Rockwell na! Chocoholics attack!

    Dec 7, 2008 | 8:41 pm


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  3. marissewalangkaparis says:

    Got acquainted with Royce’ in their Singapore store…Choco fans will be happy!!!

    Dec 7, 2008 | 9:21 pm

  4. Jun says:

    If you want to impress someone bring a box of it. It really melts in the mouth….cheaper and for me better than Godiva.

    Dec 7, 2008 | 9:25 pm

  5. myra_p says:

    I am SO THERE.

    Dec 7, 2008 | 9:29 pm

  6. Martine says:

    Yup! We were there this afternoon, and glad to see that the shop was open for business. Mmmmm. This will be a wonderful Christmas indeed.

    Dec 7, 2008 | 9:33 pm

  7. TPS says:

    Thank goodness the office is very near Rockwell! Manila Diamond used to sell these small pieces of, well, heaven. Ah…can’t wait for tomorrow!

    Dec 7, 2008 | 10:21 pm

  8. joan says:

    Joey Pacheco, MM said Royce is a great Christmas gift for a foodie friend. Di ba friends tayo? thanks in advance for your Royce gift ha kasi, ikaw ang nasa Manila and walang Royce dito sa Cebu. hehehe!

    Dec 7, 2008 | 10:25 pm

  9. maddie says:

    I’m already wondering how much weight I’ll gain this Christmas. *groans*

    Dec 8, 2008 | 12:19 am

  10. Katrina says:

    WHAT??? I was just in Rockwell tonight, I could’ve gone! Darn!

    Dec 8, 2008 | 12:59 am

  11. Rain says:

    P550 a pop?!? What economic crisis?!? I lo-lo-love Royce’ Nama Chocolates and will definitely be setting aside a portion of my Christmas budget to give these as gifts — to myself! Hahaha. Can you spell CHOCOHOLIC?

    Dec 8, 2008 | 1:31 am

  12. Jen says:

    We don’t have Royce here in Boston. I love Japanese Chocolates though. Maybe one day pag bumisita kami sa Pinas we can check out that store. This is a great site btw.

    Dec 8, 2008 | 2:59 am

  13. Guia says:

    Re, ‘ after e in Royce’. Let me see if my understanding/research is right, based on http://www.legalwritingpro.com/articles/C15-feeling-possessive.php

    ‘s is added to form the possessive singular of nouns, as in Royce’s chocolates.
    Exceptions: Classical or biblical names, such as Moses, which take only an apostrophe: Moses’.

    Justice Scalia and the New York Times style manual says:

    [O]mit the s after the apostrophe when a word ends in two sibilant sounds (the ch, j, s, sh, ts or z sounds) separated only by a vowel sound: Kansas’ Governor; Texas’ population; Moses’ behalf. (“oyce” sounds sibilant?)

    However, the Libertarian approach says eiher way (just “‘” or “‘s” is fine.

    What’s important is we use “‘s” properly, mainly to denote possession (MM’s blog) and not plurality (banana’s for sale).

    Dec 8, 2008 | 3:17 am

  14. Maki says:

    Wishing there’s one in cebu..


    Dec 8, 2008 | 3:42 am

  15. Marketman says:

    Guia, AMAZING. I think I was out to lunch during those sessions in English class covering the apostrophe… hahaha. As you may have noticed, I am the one who has a problem between possession and plurality…

    Dec 8, 2008 | 6:12 am

  16. kurzhaar says:

    Marketman, you might want to entertain yourself with the book “Eats, Shoots and Leaves” (subtitled “The Zero Tolerance Approach to Punctuation”) by Lynne Truss. Highly recommended!

    Dec 8, 2008 | 6:40 am

  17. Marketman says:

    kurzhaar, actually, we have that book and I read it or parts of it. I also have the Chicago Manual for writers, and several other books of a similar ilk, all purchased with a desire to improve. But I think I am missing a few filing cabinets in my brain or simply refuse to absorb the rules… it is a definite weakness language wise… :)

    Dec 8, 2008 | 6:59 am

  18. michelle says:

    Can’t wait! Can’t wait!

    Dec 8, 2008 | 9:06 am

  19. Jaja says:

    ooohhh!!! I love love love Royce!!

    Dec 8, 2008 | 9:47 am

  20. The Steak Lady says:

    So glad Royce is finally here! Got some Namas yesterday and they have free tasting of their products!! :-)

    Dec 8, 2008 | 10:33 am

  21. lee says:

    this is my grammar guide. i hope it help’s, helps, help;s, help*s, hell!!!


    Dec 8, 2008 | 10:40 am

  22. greasemonkey says:

    wow, such rave reviews! =) will surely try it before the weekend.

    imo, the ‘ is just a marketing thing. or a typo that they never bothered to correct. =)

    Dec 8, 2008 | 11:22 am

  23. Mila says:

    While it may end in a sibilant, the apostrophe still doesn’t make sense. You don’t see Godiva or Lindt denoting possession at the end of their titles.

    Dec 8, 2008 | 12:28 pm

  24. Bong says:

    MM – It is a Japanese/English thing! When Japanese choose an English name for their product, usually it is because the chosen English word sounds pleasing to the Japanese ear. Ever wonder why Daihatsu Motors chose this name for one of their vehicles: http://en.wikipedia.org/wiki/Daihatsu_Naked
    Anyway, they use an apostrophe much the same way – because it is aesthetically pleasing to look at. I lived in Japan on and off for 18 years and learned about their naming schemes from my Japanese Business Management Professor who is a retired CEO of Mikimoto Pearl Company.

    Dec 8, 2008 | 12:30 pm

  25. Mimi says:

    The missing s after the apostrophe is probably just an English-Japanese quirk which got lost in translation. I have a Japanese friend to whom I correspond with at least thrice a year, and she always ends her letters, “Always friend, her name”…

    Dec 8, 2008 | 1:12 pm

  26. ISM grad says:

    …”But I think I am missing a few filing cabinets in my brain or simply refuse to absorb the rules… it is a definite weakness language wise… :)”

    Eegads Marketman! I would have believed that the English IB class from our illustrious alma mater would have left an indelible impact on your command of proper composition and punctuation.

    Dec 8, 2008 | 2:16 pm

  27. Marketman says:

    ISM grad, hahaha, I know what you mean, but my Math SAT scores were far higher than my verbal scores… I think it pre-dates my ISM days, to a catholic school where priests could still smack you with rulers if they felt it was needed… Can’t be good at everything… :)

    Dec 8, 2008 | 2:47 pm

  28. Mila says:

    IB english never taught the grammar rules! It taught us to decipher amorphous meaning from literature and to bs like crazy. For english grammar or the lack of it, it predates 10th grade english classes.

    Dec 8, 2008 | 6:32 pm

  29. Farl says:

    I have a sweet tooth and one in wishing that they open a branch in Cebu. :)

    Dec 8, 2008 | 7:20 pm

  30. marissewalangkaparis says:

    Lee…you are funny…

    Dec 8, 2008 | 8:11 pm

  31. Maria Clara says:

    Welcome to Manila Royce – wish you the best and hoping your cash register rings like jingle bell!

    Dec 9, 2008 | 1:23 am

  32. ted says:

    So is Royce’ the Rolls Royce of chocolates ;-)

    Dec 9, 2008 | 6:10 am

  33. CecileJ says:

    Lee, haha! My daughters love that site!!!! Good for a lot of belly laughs, belly’ laugh’s, bell’ly laughs’, whatever!!!

    Dec 9, 2008 | 9:13 am

  34. aggy says:

    my husband and i made sure to bring royce as pasalubong for our trip to the phils last august…we got them at the narita airport…yummy and beautiful packaging too! japanese chocolates and candies have a unique look and taste :)

    Dec 10, 2008 | 6:37 am

  35. Katrina says:

    My cousin had been excitedly waiting for Royce’ to open in Manila — my family is notoriously chocoholic. Last week, she happened to be in Serendra and saw that Royce’ was for sale in a store there; since she was craving it so much, she bought two boxes.

    When I texted her this week that Royce’ was finally open in Rockwell, she lost no time heading over. Naturally, our expectation was that the official Royce’ store would be even a little cheaper than the one in Serendra. She was surprised to learn that it was the same price, so she mentioned it to the manager. The manager haughtily told her that the other store was not licensed to sell Royce’ and that their products might already be old. My cousin was turned off by her reply, so she rolled her eyes and walked out of the store. Now, the manager might very well be right — since the Serendra store is not the official store, their products have no guarantee of freshness (though the chocolates my cousin got were delicious; chocolates keep for a long time, when stored properly). But there could’ve been a nicer way to explain that, rather than being arrogant. Instead, they have potentially lost a customer who very possibly could’ve been a regular, and who could’ve eagerly spread the news about the store.

    It makes me sad to see snobbery in high-end stores. It’s very common and I think it’s stupid and bad for business. I’ve been thinking about this. What should the manager’s response have been? My cousin thinks they should lower their prices (which makes sense), but a manager isn’t authorized to say that. Could she at least have made her point in a better way? After all, I’ve found myself paying marginally higher prices when the staff is friendlier.

    Dec 10, 2008 | 11:53 am

  36. Marketman says:

    Katrina, this is my opinion, and only MY opinion… :)

    The manager of Royce should have said something along these lines… “Oh, I am surprised it is available eslewhere in Manila, as we have been granted the official franchise to carry Royce in this country, city, etc. We guarantee the freshness of our products. etc.”

    I don’t think they should diss the other supplier until they find out more. However, if I did own the “franchise”, then I would advise the head office of royce to ask that supplies to other re-retailers are cut off. As for the pricing, I was surprised that the prices were 20-30% premiums over HK, where rental spaces and staffing costs are amongst the highest in the world… but then again, we may not have the same volume here.

    As a retailer, it would have been in Royce’s best interest to be positive rather than not… as I have found several times in local retail situations, customer service is really left wanting…

    I must say, I haven’t purchased anything yet from the Royce store but if I get a bit of attitude I am sure you will hear about it. :)

    Dec 10, 2008 | 12:31 pm

  37. Katrina says:

    I totally agree with you, MM. Customer service in the Phils. is generally below par, which is disappointing for a country that prides itself on hospitality and the friendliness of its people. I’m more inclined to let it go when I’m in a cheaper establishment, but when I’m in a high-end store, I expect better treatment. Instead, it’s often the opposite.

    I still intend to go to Royce’ (the pull of chocolate is too strong), but if I’m not given good service, then they might lose another customer. And given how vocal I am, I WILL spread the word, either way. ;-)

    Dec 10, 2008 | 1:04 pm

  38. Tings says:

    Mind if I ask how big the box of chocolate is? I want to give something nice to my Grandparents for Christmas. I’m worried that my cantankerous but adorable Grandpa will complain about the size of the box and say, “yan lang??” haha!

    Dec 10, 2008 | 5:43 pm

  39. Marketman says:

    Tings, the boxes are TINY, but the contents pack an impressive wallop tastewise. If you are going for golpe de gulat, forget Royce… try biscotti at Bacchus Epicerie, beautiful old-fashioned printed tins containing lots of air and some cookies… at roughly PHP990 for the largest size.

    Dec 10, 2008 | 6:09 pm

  40. peanutbeanma says:

    i was in rockwell the other day.
    how did i miss this? again – must be due to living under the proverbial rock.
    MM – did you take IBS english or IBH? and who was your teacher? so i can kinda guess your age…heehee…..unless it was mrs. lim? then i wouldn’t be able to figure it out since she taught IB english for an eon and a half – hi mrs. lim!! (She’s my neighbor!)

    Dec 12, 2008 | 6:57 am

  41. Marketman says:

    peanutbeanma, I am nearly in my mid-forties, so I am not familiar with Mrs. Lim… :)

    Dec 12, 2008 | 7:17 am

  42. Tings says:

    Thanks MM! You just made my Christmas shopping easier!

    Dec 12, 2008 | 5:05 pm

  43. Angela says:

    I just have to share this experience I had during my last trip to Manila (3 years ago):

    I visited the Louis Vuitton store in Makati and had planned on purchasing a purse since the the one I had brought (also an LV) was too small. I was dressed like a tourist (t shirt, shorts, sneakers). The saleslady eyed me up and down when I entered the store (she probably thought I couldn’t afford anything they sold). What a disappointing experience! I told her that I saw something better at the Burberry store and would be taking my business there.

    I’m always willing to pay premium for quality items (food or otherwise) and top notch service. I won’t waste a penny on snobbery or haughtiness.

    Dec 12, 2008 | 5:51 pm

  44. GigiQ says:

    Hi MM, off topic…just want to say that I saw you today (Dec 7) at the lower level of Powerplant, you were browsing thru the dessert tables in the concourse and later w/Mrs MM and the Teen. I wanted to say “HI” but I thought I’d respect your privacy instead.

    Dec 21, 2008 | 8:37 pm

  45. Marketman says:

    Gigi, proof positive that I blog what I see and do… :) Next time, feel free to say hi, it’s always nice to meet a reader and commenter… :)

    Dec 21, 2008 | 9:05 pm

  46. GigiQ says:

    Thanks MM, next time I’m back in the Philippines and happen to see you, I’ll say “Hi”. Before I left for vacation I told my friend, who’s also an avid reader that my trip would be complete if I see MM at Salcedo market so I never have thought that I’ll see you at Rockwell! My husband and I were eating at Milky Way and you were looking at the “tortas” by San Lo.

    Dec 22, 2008 | 5:07 pm


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