13 Nov2007

The Little Brown Book

by Marketman


This is the absolutely THE MUST HAVE 2008 AGENDA/BOOK for foodies based in Manila. A MUST HAVE. Published by the parents association of a non-profit private international school which we have been helping for many years, all proceeds go towards funding student scholarships (based on merit and financial need), and other capital requirements of the school. Besides a standard agenda section, the HIDDEN TREASURE TROVE is a directory of food sources in Metro Manila from savory to sweet, with hundreds of listings. It is everyone’s dream list, a compilation of the “secret entries” in dozens of “black books” of Manila’s ladies and men who “order in” from their favorite purveyors, home bakers and suppliers. I cannot overemphasize how convenient and practical this food directory is. I would buy this agenda in a bookstore if I saw one there. I contributed many of the entries for the pantry section, but I was bowled over by hundreds of food entries ranging from BBQ on a stick providers, caviar cakes, dimsum, Lechon (but they forgot Lechon Family!), 5 providers of Brazo de Mercedes, cakes, cookies, etc. There are lists of party planners, caterers, florists, food carts, and even 2 entries for saxophonists! The pantry fillers include some of the folks who have been long-time readers and commenters on this blog… but many new folks from my recent posts haven’t made it into the book. Anyone selling from home or a small shop will want to be amongst this list of food sources in future editions!


At PHP350 a book, happily ensonced in a brown box with a blue ribbon, it is the PERFECT Christmas present, and at the right price in my opinion. And ALL of the money raised from the sale of the books goes to the school. Marketmanila took out an advertisement in the agenda/directory as a donation to underwrite some of the manufacturing costs. Marketmanila also purchased 50 copies for Christmas gifts and a few prizes. They only printed 4,000 copies total and about 3,200 have already been purchased, so only 800 or so remain. And I think the 4,000 copies will end up in homes that have serious food buying power (enough to make a difference with respect to the number of potential orders folks listed in this agenda will get over the next year)! If you want to buy a copy or two or three, please text Mae at 0917-327-3739 during regular office hours only. You will have to arrange pick-up from the school for your orders. And no, I do not make any money whatsoever from plugging this brilliant agenda… And yes, most of MM and Mrs MM’s charitable efforts are aimed at helping local educational institutions, public and private. After all, if we don’t educate, there is no hope of reversing mental malnutrition, just look at the Emilalva’s of the world… Coming up soon, a chance to win one of five Little Brown Books that Marketman will be giving away for FREE…





  1. Delightfully woman! says:

    Your blog is very interesting, very informative! I’m wondering, how do I get a chance to win one of the little brown books?

    Nov 13, 2007 | 9:58 am


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  3. Susan says:

    Oh wow thanks for the info. I reserved several for my friends and myself.

    Nov 13, 2007 | 9:58 am

  4. leila antonio says:

    Gee thanks, hope I can get a copy of this brown book. Already texted Mae but she said she will let me know by this week.

    Nov 13, 2007 | 10:22 am

  5. cathy b says:

    I want to win it for free! :)

    Nov 13, 2007 | 10:23 am

  6. titashi says:

    i want one! but i want a free copy too! let the games begin MM…hehehe!

    Nov 13, 2007 | 10:42 am

  7. Liz Tolentino says:

    Hi MM!

    Long time lurker here, that book is a must have for foodies like me…

    Kudos to your blog it really feeds the mind!

    Nov 13, 2007 | 10:51 am

  8. Teddycapz says:




    MM, please do tell us how to win one of those foodie-friendly brown books.

    Pretty pretty please with cherry on top please?

    Gee, you sure know how to get us all excited, don’t you? Hehe…

    Nov 13, 2007 | 10:53 am

  9. chunky says:

    i already ordered two, but I still want to win the freebie from you. para may souvenir naman ako from you. sige na, game na…

    Nov 13, 2007 | 10:58 am

  10. The Steak Lady says:

    Oh, the book finally came out? i thought it was just an ordinary food list but this is just so pretty!! A valued client and a cousin put me in the list, and I’m really grateful. Thanks for the tip, MM! =)

    Nov 13, 2007 | 11:01 am

  11. edrid says:

    Ooooh!!! How I wish I could have one.

    Nov 13, 2007 | 11:06 am

  12. Marketman says:

    The Steak Lady, I put your name on my list as well, along with 40+ other names of suppliers and food sources, so it’s a nice long list altogether…

    Nov 13, 2007 | 11:07 am

  13. leira says:

    suerte naman nung mga kasali sa list na yun?? how does one get on the list?

    Nov 13, 2007 | 11:24 am

  14. mojito_drinker says:

    i’d be happy to plunk down php350 for this. can i buy a few of the remaining 800 books?

    Nov 13, 2007 | 11:26 am

  15. Marketman says:

    mojito_drinker, you just have to text Mae at the number given in the post above. But hurry, I think a lot of folks are texting her this morning. leira, this list was compiled from the private lists of dozens of parents… so if you sell a good product and people like it, it will probably make it onto the list…

    Nov 13, 2007 | 11:30 am

  16. blue says:

    i wanna win a free copy MM! let games begin! =)

    Nov 13, 2007 | 11:35 am

  17. Em Dy says:

    Wow. I want one. Not so much because of the planner but because of the information inside. This seems like a better deal compared to the Starbucks planner, less expensive too.

    Nov 13, 2007 | 11:45 am

  18. Lenlen S. says:

    I wanna win a copy! Game na!!!

    Nov 13, 2007 | 11:47 am

  19. alicia says:

    Love it! Ordered a few for some foodie friends! A great idea for a parent association. I am the Co Chair of the PTA in my daughters school and am currently elbow deep in school fundraising at the moment so I understand the blood,sweat, tears and more importantly (hopefully!) the laughter and fun that went into this project. My best wishes and congratulations to the Parent Association on their success !

    Nov 13, 2007 | 11:49 am

  20. Teresa says:

    MM maybe you could help us secure our copies. I already texted Mae but I am not sure if she got it coz I rang up her number after my text and the response was it can’t be reached. Oh no, not being able to get a few copies is a horrible thought….Help!!!

    Nov 13, 2007 | 12:01 pm

  21. Marketman says:

    Teresa, just keep trying this afternoon, the text number is also used for other purposes so I suspect they are a it overloaded at the moment. Not to worry, I think the 800 copies will more than cover requirements today and tomorrow…then again, it depends how many folks are texting in… I have my hands full with the t-shirt/tote program so I can’t distribute the books as well.

    Nov 13, 2007 | 12:26 pm

  22. kaye says:

    waiting for the game.. hope i get lucky again.. teehee!! that book would be great for mom’s like me.. hope i get one either here or thru mae.. just wishing she would respond.. game MM.. tara na! hehehehe!

    Nov 13, 2007 | 12:29 pm

  23. Duday says:

    wow, i wish i could win that fab little brown book, very educational and informative.

    Nov 13, 2007 | 12:37 pm

  24. adoree uy says:

    Thanks for sharing the info, MM. I texted Mae already. I want a couple of copies:)) I hope she will reply to all our inquiries.

    Nov 13, 2007 | 12:45 pm

  25. zena says:

    Hahaha! You sure know how to get the juices flowing
    (of foodies). It’s a great idea and a great job by the parenting association. The free book offer is like a carrot dangling at the end of a stick and we readers are the equivalent of the donkey.

    Nov 13, 2007 | 12:46 pm

  26. Blaise says:

    With that very interesting last page alone, I’m sure a lot of people would want to get their hands on this notebook.. ;P

    Nov 13, 2007 | 12:51 pm

  27. millet says:

    ooohhh…i love the “fresh, finicky, free”….brilliant, MM!

    Nov 13, 2007 | 12:52 pm

  28. Lenlen S. says:

    huhuhuhu….. i texted Mae twice already but no response and when i dialed her number its unreachable. Help MM, I really wanna get a copy. I plan to give this to my husband, I know he will love this as much as I do.

    Nov 13, 2007 | 1:11 pm

  29. Marketman says:

    Lenlen, they may be out to lunch and school cell left at their desks…give it until the end of the day at least…thanks for your patience.

    Nov 13, 2007 | 1:15 pm

  30. M =) says:

    Thanks MM! I also ordered 5 copies awhile ago but no reply yet from Mae. I hope we’ll get even just a few. Great giveaways for foodies!

    Nov 13, 2007 | 2:14 pm

  31. Olive says:

    I just received a txt from Mae confirming my order! Thanks so much MM; for answering my email on where I could get my mixer mixed,on where to buy poppy seeds, where to buy those packaging materials in Divisoria and for the countless other info I got from this site! You’re a gem! Advance merry Christmas to you and your family. God Bless :)

    Nov 13, 2007 | 3:42 pm

  32. yam says:

    Just received a text confirming my order. Yay! Thanks, MM!

    Nov 13, 2007 | 3:50 pm

  33. Marketman says:

    GOOD GRIEF! You guys are just too amazing. Mae has reported she is drowning under a deluge of orders, with over 225 agenda orders in the last few hours! Thank you very much for your support. You’ll wipe out the remaining books in no time at all… Thank you!

    Nov 13, 2007 | 4:09 pm

  34. jong says:

    Got my confirmation for orders, too! thanks, MM! :)

    Nov 13, 2007 | 5:03 pm

  35. filet minion says:

    argh! i can’t believe i read this only now!!! i don’t want to violate the past office hours text so will try my luck at 8am tomorrow morn! i hope they don’t run out

    btw mm, i absolutely looooove your ad! hhihihi!!!it’s so you

    Nov 13, 2007 | 6:50 pm

  36. khursten says:

    Oh dear!! Read this too late too but I will try tomorrow morning! Oh dear! This will be an interesting agenda to own! XD

    Nov 13, 2007 | 7:58 pm

  37. ms. foodie says:

    I know its kindda late in texting mae, i hope she can still accomodate my order. I’m a little desperate :-)baka kasi po maubusan…

    Nov 13, 2007 | 8:07 pm

  38. Teddycapz says:

    Yipee! Just got my confirmation from Mae for 5 books!

    Now I have another holiday present to give them “folks-who-have-just-about-everything” type.

    Thanks for the heads up, MM! You’re the man!

    Nov 13, 2007 | 8:24 pm

  39. M =) says:

    got my order confirmation too! thanks again MM!

    Nov 13, 2007 | 8:47 pm

  40. Ebba Myra says:

    wahhh, I am here in Houston Texas, and I want one.. maybe two.. how can I get it? Help, help, desperate…. ugh.

    Nov 13, 2007 | 9:45 pm

  41. Susan says:

    Just want you guys to know that Mae responded to my call and text this morning. I reserved several copies and am hoping to get it soon. Am just so excited to share it with family and friends who are also foodies! Thanks MM.

    Nov 13, 2007 | 9:58 pm

  42. mariapia says:

    Hi, MM! Just saw this post and am dying to order but as it’s half past one, will have to wait til tomorrow. I hope your legions of fans haven’t beaten me to what’s left of the 500+ copies available as of your last update. I’m going to the school this Friday for my son’s sit-in, and I’m hoping to pick up the copies by then. These will make perfect presents!

    Nov 14, 2007 | 1:25 am

  43. ajay says:

    Yay! Am buying one for my foodie boss, if there are still available copies:)

    Nov 14, 2007 | 8:26 am

  44. J Co says:

    Wow! This is a perfect gift for myself! This is definitely better than the Starbucks planer :) Perfect gift for foodie friends. Thanks for sharing this with us Marketman!

    Nov 14, 2007 | 9:14 am

  45. Marie says:

    I’m interested in buying a copy of the little brown book. Is it possible to have the email address of a contact person as I’m not in the country at the moment? Thanks.

    Nov 14, 2007 | 1:25 pm

  46. Marketman says:

    Marie, sorry, I don’t have an email address for orders…

    Nov 14, 2007 | 1:31 pm

  47. S says:

    yeheey… got my confirmation fr mae for 3-brwn book.! :)

    Nov 14, 2007 | 2:46 pm

  48. arpeelazaro says:

    i just texted mae (as it says on top) and i really want to have one for myself as i am also a food blogger (not so famous as you sir, hehe). that book will do wonders for my blog as my wife and i make it a point to dine out at least once a week. and i have linked your site to mine because i’m a really big fan! sana hindi po ako maubusan.

    Nov 14, 2007 | 2:52 pm

  49. Marketman says:

    arpeelazaro, I don’t think the directory has many if any restaurants listed, more food sources and caterers, etc…

    Nov 14, 2007 | 2:56 pm

  50. arpeelazaro says:

    nonetheless, i believe the book will be a good foodie resource. are there available copies? i only want to buy one for myself.

    Nov 14, 2007 | 3:01 pm

  51. Marketman says:

    arpeelazaro, I think there are still copies, Mae, at the school is just swamped and dealing with constant texts…I am sure she will confirm when possible…

    Nov 14, 2007 | 3:08 pm

  52. ms. foodie says:

    Hello MM :-)YIPPEE! i got my comfirmation from mae. Thanks!!

    Nov 14, 2007 | 3:13 pm

  53. arpeelazaro says:

    thanks! i will patiently wait. more power to MM!

    Nov 14, 2007 | 3:30 pm

  54. arpeelazaro says:

    yes! i got my confirmation text! indeed patience is a virtue. thanks MM! thanks to mae for being pasensyosa!

    Nov 14, 2007 | 4:41 pm

  55. Marghi says:

    tHE BEST SUPPRISE EVER!!!!!! Got home and found 2 copies on my kitchen table!!!!As expected, brilliant !!! Congratulations….whAT A LIST….AND WHAT A SUPER STARTING POINT…THE UPDATES IN COMING YEARS WILL BE SUPER TO LOOK FORWARD TO….

    Nov 15, 2007 | 2:00 am

  56. Ebba Myra says:

    texted Mae, but did not get a response. Texting internationally.

    Nov 15, 2007 | 4:32 am

  57. Mae says:

    There is only one design of the little brown book for those who are asking. I will reply to your text messages as soon as I read ALL of them. Please be patient as there are a lot of people sending and asking the same messages. Thank you

    Nov 15, 2007 | 3:05 pm

  58. maddie says:

    Thank you MM! You’ve just my Christmas shopping so much easier! Orders have been placed and confirmed! To everyone, please wait a few days before you get a reply text. I’m sure this is not the only thing that Mae is doing.

    Nov 15, 2007 | 3:48 pm

  59. kayenne says:

    how does the actual planner pages look like? i’ve been frustratingly looking for a decent agenda planner with vertical columns spanning an entire week. most nicer planners these days are dated horizontally with only tiny spaces for saturdays and sundays – ironically my busiest days. i smsed earlier and am still waiting for a response =D btw, which school is benefited by this endeavor?

    Nov 15, 2007 | 6:25 pm

  60. Marketman says:


    Nov 16, 2007 | 2:22 pm

  61. jenny says:

    hi. would you know if they will be coming out with another batch of little brown book for 2009? I was not able to get a copy of the 2008 planner. Thanks.

    Sep 23, 2008 | 9:14 am

  62. Marketman says:

    Jenny, I think there is a 2008 version, but I haven’t received any information yet, will do a post if that happends…

    Sep 23, 2008 | 11:52 am

  63. jenny says:

    okay thanks. :D

    Sep 23, 2008 | 12:44 pm


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