Comments on: Anthony Bourdain’s Top 5 Food Porn Moments…

By: leah

leah — Wed, 31 Mar 2010 07:00:21 +0000

Hi marketman,

Just arrived from Cebu and Zubuchon was in my list. It was a Cebu food trip with my friends and we absolutely loved Zubuchon. Not only for the food that we had great pleasure, the ladies selling and whacking (hehe) the crispy lechon were very friendly. I hope they will be consistently be like that, charming and always smiling, especially Beverly whose smile is very warming to the heart…. it is that i said this because a day before, we were in CNT and the ladies there were so masungit, as if they were telling me that they do not care if I buy or not, anyways, there are a lot out there willing to wait for hours for their lechon.
I believe that with so many Cebuanos having their own version of lechon, a great service will make a cut above the rest.
By the way, we also tried the cuapao lechon and it was amazing.

By: shep915

shep915 — Tue, 30 Mar 2010 15:31:23 +0000

Hi MM,

Your bottom line reply to Kay, ” I know we have more than what it takes to intrigue and win over an international palateâ€¦” Congratulations! What you just achieved, MM lechon– Zubuchon; made or is still making wave to intrigue an international palate; because you believe in Filipino food and its heritage, you have the passion. BTW, perhaps sisig, authentic pinoy, will also find its way internationally! : ) More power MM, God bless you and your household!

By: iya

iya — Mon, 29 Mar 2010 10:04:13 +0000

congratulations, MM! =)

By: sonia ner

sonia ner — Mon, 29 Mar 2010 09:36:37 +0000

fred, coming from alabang and going towards zapote, it is on the right side of the street. i am not sure exactly where i saw the signage with the zubuchon pig, except that i am sure it is after SM.

By: Marketman

Marketman — Mon, 29 Mar 2010 02:59:50 +0000

Kay, I read the article. And I know not a few local food writers, etc. are a bit miffed by it. I look at it in a more simplified manner. The positives… so many talented Pinoys who have done so well in a highly competitive business in the U.S., many with top-notch professional credentials and apprenticeships to boot. But also the main point I would take is that the chefs and those interviewed seem to have very well ASSIMILATED themselves into American culture. A point I stressed in my discussions with Bourdain, only seconds of which were included in his program. Therefore, pinoys adjust well and meld into adopted home countries all around the world. I think the crux of the article asking “when Filipino food will assimilate” is NOT the right question. I mean you don’t expect to see Tom Yam chicken noodle soup by Campbell’s or Microwaveable Bulgogi style chicken fingers in the frozen section of the grocery, do you really? And even if you did, would that be a victory of any sorts? I think the question is why Filipino food/restaurants hasn’t/haven’t become as accessible, common, patronized as say Chinese, Thai, Vietnamese, Korean cuisines. And that would take days if not months to answer… It might stop one in their tracks to think what top 5 filipino restaurants in Manila would qualify as being consistently brilliant showcases of Filipino cuisine, conscious of provenance and history, using the finest and carefully sourced ingredients, with an emphasis on both taste and presentation, etc. Oddly, I am hard pressed to come up with that list, so it doesn’t surprise me that we haven’t “conquered” foreign markets with our cuisine… And yet, having written thousands of posts on this blog about local produce and recipes, I know we have more than what it takes to intrigue and win over an international palate…

By: Kay

Kay — Sun, 28 Mar 2010 22:54:07 +0000

Speaking of Pinoy food pride, Marketman, curious to know what your take on this is. — https://www.latimes.com/features/food/la-fo-filipino25-20100225,0,6202861.story

By: Fred

Fred — Sun, 28 Mar 2010 00:20:42 +0000

@sonia What part of Las Pinas?. I’ll try to get a pic when I see it. There are several lechon vendors along the main road, but most of their logos are orange colored, cartoon looking pigs.

I wish it was an actual zubuchon outlet though. :D

By: Jack Hammer

Jack Hammer — Sat, 27 Mar 2010 10:00:33 +0000

What the frock !!!
Don’t let them steal your thunder MM….
Yours is the best pig ever. AB or no AB.
Mouth watering and Zubuchonishious !!!!

By: Ging

Ging — Sat, 27 Mar 2010 06:31:44 +0000

…or trying to cash in on the Zubuchon fame…

By: Ging

Ging — Sat, 27 Mar 2010 06:30:13 +0000

Lotsa people jumping on the Zubuchon bandwagon…