Comments on: Magnolia Bakery, NYC, Ho-hum…

By: i like cheese

i like cheese — Mon, 28 Apr 2008 22:09:08 +0000

i agree with ted but i live about 4 blocks away and i went there yesterday or the day before from not going there for 4 years because i think they were was too sweet. did u know that, the worse the wether, the longer the line? its intresting…
p.s. im 10 years old not kidding!

By: Ted

Ted — Thu, 19 Jul 2007 21:53:10 +0000

You guys need to try “Beard Papa” the best cream puff maker if you can find it, a lot better than the cup cakes. They have stores in oahu and san francisco and I think they have them in manila as well.

By: Karen Andrews

Karen Andrews — Tue, 17 Jul 2007 14:34:03 +0000

We moved from Newport Beach recently to Miami and I am looking to open a modern, but inviting homebaked bakery in South Beach. I can honestly say that Sprinkles cupcakes are okay, but they are laden with too much frosting and pretty overpriced at that. Plus, what if someone just wants a slice of fresh blueberry pie… The problem with these places like Sprinkles, Magnolia is that they are being reduced to a formula that makes it easy to franchise (and sell cookbooks), but they lose the creativity and integrity that drove their success in the first place. I think Mrs. Fields is a good example of that as well. The trick is to be a part of the neighborhood, not a brand icon… These guys will probably expand too fast and overshoot.

By: Risa

Risa — Tue, 17 Jul 2007 08:20:30 +0000

Maria Clara, there is a video of how to make that swirl (just wrist technique and a small offset spatula as you guessed) on the Martha Stewart site. She had an episode where her staff secretly tested the cupcakes in the New York area, and they chose cupcakes from Billy’s Bakery as the fluffiest and most tender.

By: eej

eej — Tue, 17 Jul 2007 04:31:03 +0000

This cupcake craze is fueled by savvy marketing ploy similar to Krispy Kreme Doughnuts. Burns fast and furious but sadly fizzles in the end.

By: Maria Clara

Maria Clara — Mon, 16 Jul 2007 20:04:45 +0000

I like their raspberry cream cheese breakfast buns. But their cupcakes are their best seller and crowd drawers. They hav a strong willed followers and not spending money on their publicity. They get free publicity. The only thing I love about their cupcakes is their swirled buttercream icing. I am a big copycat but cannot frost my cupcakes the way they do. Mine does not even come close. Mine look like they came back from a war zone. I know they use spatula but how they dangled that spatula is a big mystery to me.

By: starbuxadix

starbuxadix — Mon, 16 Jul 2007 17:01:25 +0000

hmm, could it be ‘devil’s wear prada’ which causes the additional hype? Ãœ

By: Marketman

Marketman — Mon, 16 Jul 2007 09:01:59 +0000

sacha, apparently they re-opened the next day or so… the news was identified the causes of the closure… yes, I suspect they will start to open in more locations if the new owner is to earn back the money he paid for the brand name…

By: sacha

sacha — Mon, 16 Jul 2007 08:50:51 +0000

I live on Bleecker St.two blocks from Magnolia. The Dept of Sanitation had closed the bakery because it was madumi. The owner said they would reopen soon in a bigger and better location.

By: suzette

suzette — Mon, 16 Jul 2007 07:12:15 +0000

i know this is where one of our more famous cupcakes maker apprenticed in and got her inspiration from…