While Tiffany & Company (in the previous post) went all out this year with a spectacular carousel theme, Cartier just a few blocks down fifth avenue was decidedly spare, almost, boring. The windows themselves were devoid of any holiday decor. The exterior of the building was slightly gussied up, along with a giant lighted red ribbon “around” the entire building (an annual event)…
…those of you who might be into trivia might be interested by this: in the early 1900’s, a female client of Cartier fell madly in love with a strand of spectacular south sea pearls, and is said to have exchanged a huge townhouse or building on the corner of Fifth Avenue for the pearls, that building is now where the Cartier store is located. Outrageous don’t you think, almost as bad a deal as the Native Americans trading manhattan for a bunch of coins, or guns, or whatever?! While a spectacular strand of pearls today might run you close to a million dollars, the building is probably worth 100x that amount at least.
Tiffany’s almost always has rather splashy windows, and attracts a far larger crowd of sightseers and customers who are lured into purchasing a small treat of say $100-300; but Cartier still pretty much relies on the one sale a day or week of a minor ormajor bauble, but in the tens or hundreds of thousands instead… so mass appeal just isn’t their thing. :)
I am heading home as this goes to post, well-rested after a lazy week in New York, catching up with family and friends, eating our favorites foods, and enjoying the spectacular weather. More posts on the holiday once we get back home.