31 Mar2013


I guess if Marketman or marketmanila.com could have a kitchen “icon”, it would almost certainly be a fishpan. :) Several weeks ago I was asked to prepare a few dishes for a beach shoot near our home in Nasugbu, Batangas. The emphasis was on tabletop plates, cutlery, accessories, fabrics, furnishings and not really the food. The original shoot date was cancelled due to stormy weather, but the next day, the skies were blue and the photos were taken in a record 4 hours flat. The copper fish pan in the photo above was a present from Sister many years ago, a purchase from a close-out sale at a Joel Robuchon restaurant (I think) in New York. The fish pan is massive, and is losing its tin lining and rusting. But it was the perfect vessel for this salt-baked lapu-lapu… I must say, the crew from Elle Decoration didn’t do too much to zhugge-up the dishes I prepared, but they look FAR BETTER on the glossy pages of the magazine than they did that morning!


The original plan called for a heaping platter of lobsters, crab, shrimp and other shellfish. But due to the storm, and other unforseen events, I only managed to get some crab and shrimp, that were served with three sauces on the side, a mignonette, a lemon dill mayonnaise and a classic red cocktail sauce.


Malipayon farms (Gejo’s) arugula and other herbs and microgreens and Toscana Farms’ tomatoes are featured prominently, and I managed to get the magazine to specifically state the farms/provedores, something I wish more and more food magazines would do, to bring attention to the folks who raise and sell the produce.


The article is beautifully photographed, and it includes three recipes that I wrote for the magazine, though regulars on this blog won’t find them earth-shattering or particularly unique. The rest of the magazine is of very high quality and a good read and fairly well priced at PHP200. Take a peek into the April issue if you want to see the full article. :)

Here’s an old photo of Marketman behind another fish pan, for an article in Rogue in 2009. :)



  1. moni says:

    Happy Easter MM and Mrs. MM. The pics are stunning. I will get a copy of Elle Decoration, April 2013 issue.

    Mar 31, 2013 | 3:04 pm


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  3. Sam says:

    Happy Easter to you MM, to Mrs. MM, the Kid, and the Crew!! I am thrilled to read about Elle Decoration’s Philippine edition. I am a big fan of Elle Decor and all its editions, especially the US copy, loved Margaret Russell (now with Architectural Digest), Michael Boodro, Florentino Pamintuan, and Anita Sarsidi! They always provide great resources for timeless design inspiration! I will call my kin right now (in the middle of their Domingo de Pascua pig-out, hahaha) and will make sure that I have a copy of Elle Decoration Philippines on its way here by midweek, LOL! Looking forward to reading your features!! ~Sam

    Mar 31, 2013 | 5:42 pm

  4. Clarissa says:

    I wish I have a camera that nice, and photography talents like they do, and kitchen stuff as authentic as yours :)

    Maraming pangarap sa buhay :D

    Mar 31, 2013 | 7:15 pm

  5. Teresa says:

    Happy Easter MM & family! Wow, conratulations on the photoshoot. I wish I can get hold of a copy. And yey to your fishpan! I can still recall the thread that made it so popular :-) makes me smile right now. More power!

    Mar 31, 2013 | 7:58 pm

  6. Mimi says:

    Happy Easter!

    Mar 31, 2013 | 8:59 pm

  7. Betchay says:

    You’re the man….marketman! I love the contrast of colors on the blue plate.

    Mar 31, 2013 | 11:25 pm

  8. marilen says:

    Happy Easter!! What a wonderful spread on Elle magazine!! Longing for a copy (could ask folks in Manila to get one = where sold?? Power Books, Fully Booked??)

    Mar 31, 2013 | 11:59 pm

  9. Botchok says:

    Happy Easter to everyone here!

    Apr 1, 2013 | 1:44 am

  10. Faust says:

    Any plans of changing your MarketManila blog header of your site MM? ^_^

    Apr 1, 2013 | 5:27 am

  11. Maki says:

    That was stunning, congratulations MM for such a huge success.. :D

    Apr 1, 2013 | 8:40 am

  12. ami says:

    Happy Easter MM & family. Wow, if you call 4 hours record time, I could only imagine how long shoots really take.

    Apr 1, 2013 | 9:37 am

  13. Marketman says:

    ami, usually, this would have taken a full day of shooting… :)

    Apr 1, 2013 | 9:43 am

  14. odessa says:

    i was just thinking of “fish pan award” post for 2012/2013 MM….he he!!!
    Happy Easter to all!

    Apr 1, 2013 | 2:10 pm

  15. corrine says:

    Happy Easter MM and family and to all marketmanila readers! I suppose the April issue is out. Will seek out a copy soon!

    Apr 1, 2013 | 8:22 pm

  16. Papa Ethan says:

    Poetic (photographic?) justice for the beloved fishpan: the discerning eyes of the prestigious magazine’s editors couldn’t be wrong in choosing it as the title page photo for the article. I’m curious about that little side dish beside the lapu-lapu, the one garnished with mint leaves. What is it? The metal lantern on the second photo is interesting, too. =)

    Apr 1, 2013 | 9:37 pm

  17. Marketman says:

    Papa Ethan, the side dish is a salad of red rice with roasted vegetables and some feta cheese and herbs… it has a balsamic vinaigrette dressing. The recipe for it was not included in the article. Not sure what the lantern was, they brought the props… :)

    Apr 1, 2013 | 9:41 pm

  18. Papa Ethan says:

    Thanks, MM. That salad sure sounds like a perfect complement to your salt-baked fish!

    Apr 1, 2013 | 9:48 pm

  19. Sharlene says:

    It was great working with you for this feature Marketman! Glad that the farms/producers were given spotlight in the story. Their products are superbly fresh and made way for the fabulous lunch we enjoyed after the shoot.

    Apr 2, 2013 | 12:51 pm

  20. natie says:

    SOooo Proud of you MM…I shared it on my Facebook!!!!

    Apr 2, 2013 | 10:43 pm

  21. mel says:

    MM, isn’t that salt baked hammour a killer ? I mean, tons of salt around

    Apr 3, 2013 | 4:04 am

  22. La Emperor says:

    Beautiful spread, MM. Belated Easter Greetings to you and your family.

    Apr 3, 2013 | 6:37 am

  23. Marketman says:

    Thanks La Emperor and to all those who were so kind to send Easter greetings… we hope you had a good Easter too. mel, if you mean the fish would be salty? No, it doesn’t come out particularly salty, the salt forms a crust and the fish steams in its own natural juices. If you mean the pan will be damaged by the salt… it is already tin challenged, so a good wash with soap and water afterwards and an oiling should be okay until the next unusual use… Thanks Natie! Sharlene, it was an effortless shoot from my perspective, thanks for doing all the work! :)

    Apr 3, 2013 | 7:11 am

  24. Footloose says:

    Does this publication mean more judicious deployment of burloloys in Philippine homes from now on?

    If there are still lateros (tin-smiths or tinkers) straggling it out back there, they should be able to retin your copper fish pan at no great cost. There use to be at least one in every town and where there wasn’t, there were always itinerant ones who did their periodic rounds.

    Apr 3, 2013 | 9:47 am

  25. Slightly Epicurean says:

    Wow! Very nice po MM!

    Apr 3, 2013 | 3:54 pm

  26. sophie says:

    Happy Easter MM, Family and Crew! This is a great post, love the photos. Also, remember reading the great “FISHPAN”, hahaha. Oh bought a copy of the magazine thru Zinio (not related or working with them), and now its in my iPad whew much easier to carry around.

    Apr 4, 2013 | 12:54 am

  27. Nacho says:

    Happy Easter Marketmen, and many thanks for what you are trying to do…

    Apr 4, 2013 | 11:36 am


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