19 Apr2007


I am not a writer by nature and I did poorly in primary and secondary school English courses. I am not a chef by training, never took a cooking class and have mediocre knife skills at best. I just simply like produce, markets, cooking, a bit of humor and an occasional service related rant. This blog started out as a “diversion” from real life and it has rapidly become a major part of my day, nearly every single day. At nearly 1,100 posts and more in the works, I am frankly shocked that you guys haven’t yawned several times and nodded off to a deep slumber. For this blog, I take notes in dozens of different notebooks, notepads, leather-bound travel journals, etc. but all in a rather disorganized manner (photo above). Over the past year, I have struggled with the “what’s next?” question. I have always wanted to write a book of some sort, but was just seriously insecure whether there was a reasonable, intelligent, useful point of view that I could take. I have recently gone to several local bookstores and stared at the offerings of local cookbooks. Is it just me or are the offerings rather dismal? There are several books that are interesting and contain key recipes… but the combination of bad visuals, photos, paper quality, weak writing and editing, etc. seemed incredibly glaring in a negative kind of way, for a country so well known for constantly eating, and for a nation whose citizens currently reside in nearly every corner of the planet…

I note with interest the success of two U.S. published “Philippine” cookbooks. First, Memories of Philippine Kitchens, by Amy Besa and Romy Dorotan (a self-taught chef) which recently bagged an IACP award. They are the owners and proprietors of Cendrillon Restaurant in New York and I reviewed the book here a few months ago. A second book that made the finalist list was The Filipino-American Kitchen by Jennifer M. Aranas, previously of the Rambutan Restaurant in Chicago which she sold in 2002. Both cookbooks strike me as being successful partly because they are targeted at both Filipinos and non-Filipinos, and well, have a whole lot of fusion in them to make them that way. I realize publishing is a HUGE business and the concept of a book from the writing, the photos, the editing and actually making the cut is a long, involved and tedious process. In many ways, as I have done with my own life, career, choices, I am wondering if I should be so stubborn about my objectives and how I go about achieving them…so what are they?

I want a book that I can be proud of. That many of you would like to have on your bookshelf or in your library. That addresses many of our basic and favorite dishes but with some additional thought and insight. That covers some of the key ingredients and provides variations on key dishes since we all have our own favorite ways of preparing a “national dish.” That newlyweds would be happy to receive as a present, and that they would bring with them wherever life’s journeys takes them. That Pinoys residing abroad would refer to so that when they get a hankering for the food of their childhood, so they can whip something up even if there is two feet of snow outside. That readers might like so much that they would give them as presents to other Filipinos and non-Filipinos alike, and would be proud of the quality of the book from its recipes, photos and even paper quality. That is written by a Filipino in the Philippines who visits Philippine markets and buys according to the season. That incorporates the comments and suggestions of thousands of readers who have left comments over the past two years. It might only have 30-40 key recipes… but with several variations on each. For example, a recipe on sinigang, then perhaps 3-4 ways that it is possibly done (unripe tamarind, guava, kamias, etc.). Or adobo, ensaimada, pinakbet, etc. And possibly a chapter on how to make a lechon from live piggy to crisp skin.

But I don’t want to compromise my view of this book. I don’t want marketing experts telling me how to make it look. I want to do it my way. And yes, I will get a brilliant editor or more because I totally need them. But that means I need to possibly underwrite it all by myself. I could lose a whole lot of money. I could have very limited distribution. I could be jumping off a very high cliff in a very naïve and expensive manner. To produce a “high quality” book, I figure it will cost SEVERAL million pesos because an initial print of say 5,000-10,000 copies alone of a high quality book would cost PHP3 million or more. And that’s not counting the recipe development, photos, editing, layout, design, etc. And what if NO ONE buys it? What if NO ONE sells it? I only have a few dozen friends I can think of to give them to as Christmas presents, then what? I am curious what you guys think… There are several thousand regular Marketmanila readers, 90+% of whom have NEVER left a comment, but if I could ask for one thing in exchange for all of the posts of the last two years, it is your opinion/comment on this issue. Should I pursue a book? Should I do it my way and suffer the consequences or gains as a result? Should I focus on say 40 key dishes or make it more of a compilation of Marketmanila’s posts? Is this useful at all? And finally, will I be able to sell enough books to make this a breakeven endeavor? Be totally honest, I will not be offended. Your input is greatly appreciated. Thank you very much!



  1. ThePseudoshrink says:

    I say, GO FOR IT, Mr MM! If you need a copy editor, I’m here to help!

    Apr 19, 2007 | 8:20 am


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  3. SimplePleasures says:

    I’m a love buying baking book in general, unfortunately locally published book looks so boring compared to the foreign published books. so most often i buy the foreign published ones. if and when you make books hopefully it would include desserts and other sweet things. Suggestions i think other authors publshed their book in singapore or hongkong i think it would be much cheaper there considering a lot of cookbook authors published there so in my way of thinking the materials are readily available, they don’t have to be special ordered or something.

    Apr 19, 2007 | 8:21 am

  4. Doddie from Korea says:

    Count me in as one of your fans and would be book collector. I can help with the editing/layout, too. Am a technical/PR writer myself and I’d love to help you bring this book into fruition. All for the love of cooking/eating Filipino food (and other cuisine for that matter)!

    Apr 19, 2007 | 8:25 am

  5. The Steak Lady says:

    I’ll be the first in line to buy! i’m such a big fan and i love your honest, insightful and no frills approach to preparing a glorious, home cooked meal with a touch of gourmet flavor. Good luck! =)

    Apr 19, 2007 | 8:29 am

  6. wanda says:

    Hi Marketman,

    If you need an editor or even a ghostwriter, I offer my services to you, free of charge. Seriously. Hehe, it’s about time I put my graduate degree in writing (from NYU, if that helps) to good use anyway.

    Apr 19, 2007 | 8:30 am

  7. ragamuffin girl says:

    Honestly, I think your book will fly off the shelves. Your readers eagerly await your daily posts, they scramble to buy Yummy magazine because you are featured there, a lot of them are passionate foodies, home cooks, bloggers, writers and travelers who will appreciate a well-made book about the food and markets of the country they love. I like the idea of 2 books actually: one with the 40 or so basic Pinoy recipes with variations, with lovely pictures (large sized, please), commentaries and connected articles on each key ingredient, what they are, where to get them; and the other simply a compilation of your blog, separated into key chapters for easy reading. For the first book, it would be nice to have a section helping your readers plan menus for each “season”, like from the months of Jan-Feb, what would be great to cook and purchase from Phil. markets? So many people cook with ready mixes or ingredients that, while available the whole-year round, are not exactly in their prime. I’m also excited about a section on substitutions using other key Pinoy ingredients. Come to think of it, a follow-up book on Pinoy entertaining is something to look forward to as well: a section on table setting, floral arrangement using local blooms, menu cards, menu planning for parties be it fancy or intimate, casual or formal. I love using Pinoy materials (as placemats, coasters, runners, napkin holders, candle holders, appetizer holders) when I entertain. Oh, and for the recipe book? Aside from the basic sinigang adobo kare-kare ones, please include your special budbud kabug and other regional specialties. I am getting hyped up, aren’t I? I hope this plan pushes through and I wish you all the best in planning it!

    Apr 19, 2007 | 8:30 am

  8. yan-i says:

    Go for it MM! I’m sure to buy that book (looking forward already hehehe) Just be sure to do it your way :) I enjoy reading your post so definitely I’m sure gonna enjoy reading your book :)

    Apr 19, 2007 | 8:44 am

  9. melody says:

    yes it’s time. and i’m definitely going to buy one

    Apr 19, 2007 | 8:48 am

  10. Ted says:

    I’d say GO FOR IT!!! I believe there are book publishing on the cheap right now where they publish it “on demand” and you don’t necessarily have to order 5-10K copies at once. You can probably set up online ordering via paypal on your blog site as well. Just a thought.

    Apr 19, 2007 | 8:54 am

  11. The Steak Lady says:

    Great idea ragamuffin girl! =)

    Apr 19, 2007 | 9:00 am

  12. peterb says:

    Go-go-go! Maybe you can find a sponsor for the book. I think it’ll sell!

    Apr 19, 2007 | 9:03 am

  13. ctl98 says:

    I, for one, definitely think that we are in dire need of good Filipino cookbooks. And not just cookbooks that have recipes. We need a cookbook that will introduce Filipino food to the rest of the world with passion, insight and wit…which I think you have.

    I will surely buy a copy of your book. I will give it away to my friends here in Toronto. And it will hold a special place of honor on my cookbook shelf. Go for it!

    Apr 19, 2007 | 9:10 am

  14. purplegirl says:

    actually, you don’t need to print initial copies at all. these days, most authors are doing Print-On-Demand publishing. it’s a simple yet very ingenious concept. good luck on your new venture!

    Apr 19, 2007 | 9:27 am

  15. bluegirl says:

    Hi Marketman! This might interest some of your readers.
    “Memories of Philippine Kitchens” is being sold at http://www.ecookbooks.com with autographed bookplates (while supplies last). I just received my copy. The bookplate is a 4×3 sticker with both Amy Besa and Romy Dorotan’s signatures. For those living in places where the authors are not likely to visit for a signing event (like me), this might be a nice alternative.

    Apr 19, 2007 | 9:38 am

  16. Hchie says:

    I would surely buy your book and a few more to give as presents, but may I suggest that you wait a bit more, considering the expenses you will incur to publish. You’ll most definitely have more material to choose from later. Please do put a lot of scrumptious photos. I wish you the best.

    Apr 19, 2007 | 9:40 am

  17. elaine says:

    Go for the book! I’ll surely get a copy as soon as it hits the shelves! I love cookbooks but I get to be picky…I love reading recipes with short anecdotes….maybe you can share your personal favorites from your kitchen, secret(duh)recipes that are truly good…….Good luck!!!!!!!!!1

    Apr 19, 2007 | 9:46 am

  18. MRJP says:

    Go for it, MM! We will support you because we believe in you. You have already proven your worth as a food writer through this blog.

    Apr 19, 2007 | 9:53 am

  19. Dennis says:

    I am sure the book will sell. I’m sure most of your readers (followers) will buy more than 1 copy. I intend to get more than a few myself and give them away to friends and introduce some of them to this wonderful experience called marketmanila.com. But don’t put everything into this book. Save some for the sequel.

    Apr 19, 2007 | 10:02 am

  20. Lei says:

    MM, I will definitely buy your book and will be proud to give it as gifts to my loved ones and friends. I am thrilled to even go to a book-signing. Hint, hint!!! =)

    Apr 19, 2007 | 10:10 am

  21. krizteene says:

    I truly believe that your book will sell even faster than you can imagine! I know you’ll never let your readers down – presentation wise, aside from, of course the recipes themselves and the taste of the meals.

    I think it will also be good if you can incorporate some other information to go along with a recipe, like a short history of it, if you can or your own experience with the food. That way, non-Filipinos (and other Filipinos) who will grab a copy of it will have a deeper dose of our history and culture and a tale to tell with whoever they share their meals with once they cook them.

    And please, don’t forget about the newbies (those who don’t have much knowledge yet in cooking, food presentation, and the “eaters” who will be interested to learn to cook because they got hooked with the book).

    Apr 19, 2007 | 10:32 am

  22. joey says:

    I really like this idea from ragamuffin girl –> “For the first book, it would be nice to have a section helping your readers plan menus for each “season”, like from the months of Jan-Feb, what would be great to cook and purchase from Phil. markets?”

    Apr 19, 2007 | 10:41 am

  23. Maria Clara says:

    Go what your heart desires and follow your instinct. Diane Jacob from what I heard is one of the best editor, designer and adviser for cookbook authors which are predominantly restaurant owners and has a new book “Will Write for Food.” You can google her and perhaps touch base with her and get some idea on how to start getting a publisher talk to you. Gone were the books of Julia Child where dish and the ingredients are listed and some pointers. Most cookbooks I have read lately consist of tell tale about the food and the recipe and what made it in their book like fond childhood memories or Aunt Lilly made it for them which add twist to the recipe like a movie it has an exciting and breathtaking part. As the famous Paul Getty once quoted “do not venture with your own money look for an investor!” You are one of the articulate writers I have known!

    Apr 19, 2007 | 10:58 am

  24. MasPinaSarap says:

    Go for it!

    I think plenty of people on here would buy it! Recipes and posts from here would be fun. The back could have your posts on fruit as like an index, and you’re favorite go-to restaurants or shops/markets to get certain things.

    P.S. Wasn’t The Philippine Cookbook by Reynaldo Alejandro a U.S. success as well?

    Apr 19, 2007 | 11:08 am

  25. ENYA says:

    You go, Mr. Marketman! Don’t dilly-dally anymore.

    Just DO IT! DO IT!

    Ngayon pa lang pag-iipunan ko na ang pambili ng book na ‘yan.

    Apr 19, 2007 | 11:12 am

  26. Maria Clara says:

    Also bear in mind your target readers are both domestic and international markets!

    Apr 19, 2007 | 11:21 am

  27. millet says:

    GO, MM, GO!

    Apr 19, 2007 | 11:45 am

  28. Chris says:

    I think I get what kind of book you want MM, and to be honest, you’ll have to target the international market if you want to at least recoup your investment. Let’s face it, excellent quality = expensive. And there is a limited number of Filipinos in the Philippines who will buy an expensive book on food that they eat everyday. But who knows? It is always a gamble to pursue such projects and I hope you get a good return if you decide to get on with it.

    Honestly, I just voted in your survey that I’ll have to see it first before deciding, hehe. But you know what? I think you’ll do very well, and I promise to buy a copy no matter what – whether it is a 100 peso pamphlet or a book of encyclopedic proportions costing 4000 or more. Several copies if you nail it! =)

    By the way, if you need volunteers you have my email…

    Apr 19, 2007 | 11:49 am

  29. tyn says:

    i’ll be the first in line to buy your book po marketman :) go for it. don’t be so iffy about your writing skills coz you have quite an engaging style. i’ll be willing to lend you a hand editing the book, if you want.

    Apr 19, 2007 | 11:52 am

  30. sarah says:

    the post that finally got me out of hiding. i’ve been visiting your site everyday for the past months. the book is a great idea! thought you should know that i often check the archives for recipes when i get some seafood or other ingredients i just don’t know what to do with. love your holiday-themed posts and think it would be lovely if you can include that as well.

    when the book hits the stores, i would definitely get a copy and stand in line for you to sign it. good luck! :)

    Apr 19, 2007 | 12:01 pm

  31. cookie says:

    You have to do it!!! I will be first in line!!

    Apr 19, 2007 | 12:10 pm

  32. trixie says:

    mm, why not pursue it? that’s a legacy you’ll be leaving in this world. if you love to write and have compiled so much of your works, i think it’s best to share it with others.

    i for one, have become inspired to be a little bit more adventurous with my taste in food because of this site. thank you, market man for being generous with your thoughts.

    Apr 19, 2007 | 12:16 pm

  33. TOPING says:

    I would definitely pre-order a copy, MM! Based on what I’ve read here, the book would certainly be insightful, fun and helpful.

    Apr 19, 2007 | 12:27 pm

  34. Laura says:

    Pls include interesting local markets & produce along with your best recipes in your book, definitely will buy some copies for my foodie friends & relatives…best of luck!

    Apr 19, 2007 | 12:27 pm

  35. flip4ever says:

    For one, I certainly would not recommend you risk your own resources. The number of people that read your posts consistently, indicates that a lot of people simply like what you write and present (only a few of your readers have been able to actually taste something you’ve made). That is saying something considering this is a blog about food. I am sure there are publishers out there who will see that and would be willing to put their resources behind your effort.
    As to topics, I’d say write what you know. You can’t please everyone, and since you are there at the source of authentic ingridients — it may make sense to present traditional recipes. You may lose some of your overseas or non-Filipino audience because of their lack of access to ingredients; so maybe you “hook” them with something else — maybe personal history or family history behind this particular food or recipe. (For example, I especially enjoyed your posting and your sister’s writings on your ensaimada series; even if I had no intention of trying to make it). For a novice cook, it would also be helpful to understand the science behind the cooking technique (ala Alton Brown’s Good Eats). For example, if you agree with Amy Besa that good Filipino food lies in a balance and harmony of its flavors — does that mean that you need to get the vinegar content of your adobo right from the start but can be more flexible with your soy sauce/salt content because you can adjust the balance of sourness and saltiness of the dish with the soy sauce ? Since the sourness of the vinegar mellows with cooking; I would think it would be difficult to adjust the sourness by adding more vinegar towards the end — it has a different “raw vinegar” taste. Then again, do all souring agents mellow with cooking or is it just vinegar ? Sorry for the long comment. At any rate, I wish you luck in all your endeavors.

    Apr 19, 2007 | 12:28 pm

  36. greengrapecake says:

    I say, go for it! We have a collection of cookbooks at home and to be honest, they are not the kind of books that I’d like to give out as wedding presents. Sure, it looks really nice, good photos, reputable authors but the recipes aren’t that great. I mean, nothing that our household cook or I can’t cook. I want a cookbook that will give me new ideas, not a book that will just give recipes that I already know. So, I definitely agree with your idea: one recipe with different variations.

    Apr 19, 2007 | 12:40 pm

  37. det says:

    go for it Market Man!

    Apr 19, 2007 | 12:43 pm

  38. Dee says:

    Hi MM, I think its time you consider it. I know at least two food bloggers who now have book deals ( chocolate and zucchini and molly from orangette). And I know you have superb writing skills! May I suggest that each recipe will be accompanied by a short note a la Barefoot Contessa style where she somehow incorporates her whole lifestyle into the food? That would be interesting. And I hope the paper quality is also like that of the Barefoot Contessa series. Nowadays that every recipe can be had in the internet, nice pictures and good quality paper are necessary. I think somebody will give you a good deal once you open the idea up in the publishing market, knowing how popular your blog is. You dont have to underwrite it yourself :)

    Apr 19, 2007 | 1:30 pm

  39. Papa Ethan says:

    “If you build it (the book), they will come (the buyers)”.

    Marketman, I sincerely believe it is time for your book.
    As could be gleaned from the discussions above, a lot of your readers are eager about it. Just the same, you could validate the numbers by running some sort of a poll. I’m sure you’d arrive at some statistically relevant figures to justify the publication. Although gut feel alone would tell us that it is indeed an auspicious time to do your book.

    As for the content/format, it doesn’t have to be a cookbook in the traditional sense. I think the existing format of your blog is excellent in that it contains easy reading of sensible, intelligent and practical discussions on a vital aspect of Philippine culture (food). Moreover, the blog is fuelled by contributions and insights from REAL people– in place of “expert”, academic, technical discourses which tend to be boring. The occasional recipes are a bonus. Maybe in this sense, your book might even create a whole new category in publishing.

    For me, the simplest reason for my wanting to have a copy of your book would be the sublime pleasure of old-fashioned reading, perhaps while lounging on a favorite chair on a sunday afternoon. Besides its portability, a book doesn’t need batteries, the cover doesn’t heat up, and the pages don’t flicker.

    A lot of people will support you in this endeavor, marketman– myself included. Go for it!

    Apr 19, 2007 | 1:32 pm

  40. mila says:

    While the yearly chronological outline seems to be the most popular choice, how about outlining your book by Markets? You’ve travelled a bit and chronicled at least a few of the markets you’ve gone to. We’ve seen markets in Cebu, Bicol, Batangas, Palawan and of course Manila through your eyes. From the purchases you’ve made, you create a plethora of food for your readers. Would you really need to change that tactic for the book? And as mentioned before, your international readers could help you find out more about the same ingredients in other countries, and list where to find them.

    Apr 19, 2007 | 1:50 pm

  41. ragamuffin girl says:

    Just an observation: This morning as I was writing my long comment, I noticed there were no comments yet on this entry. As soon as I submitted mine, 5 appeared before it. Goes to show you have a huge fanbase, MM, and in the space of 4 short minutes 6 people have read your blog (am sure there’s more lurkers out there) and left a comment. Way cool, I say.

    By the way, Amy Besa was here in HK promoting her book, and my fellow UP alumni attended the pica-pica book-signing where she talked about possibly opening an eatery other than in NY.

    If you are ever in HK, MM, I hope we can meet. I will probably never get to attend your eb in Manila due to scheduling conflicts.

    My friends here and I have talked about opening a small shop serving good barako or coffee from the North, with a shelf dedicated to flavored lambanog, duhat vinegar, tablea, taba ng talangka, and other well-packaged products the Phils. can be proud of. Just a dream for now.

    When taking into consideration the Pinoys living abroad, I think it’s safe to say that there are groceries selling authentic Pinoy products like paumbong, bagoong etc. so there would be no need to substitute foreign ingredients for basic dishes, unless of course MM wants to promote the genuine thing, as well as a “fusion” alternative.

    Apr 19, 2007 | 2:01 pm

  42. ragamuffin girl says:

    My friend has just self-published her own poetry book. It took a while, but now it’s out, and can even be ordered through Amazon. I’m sure with your contacts and resources this book will soon be a reality. It’s going to be exhausting and expensive but for someone whose diversion is now a must-visit site you can make this work.

    Apr 19, 2007 | 2:05 pm

  43. meekerz says:

    Would definitely buy your book :)

    And if you would have a signing + eb sortof event, I’m sure a lot of people would go too ;)

    Apr 19, 2007 | 2:15 pm

  44. Marisa says:

    GO FOR IT!

    Apr 19, 2007 | 2:18 pm

  45. noemi from makati city says:

    Go for it. I will buy! I am sure your book launch will cover a lot of bloggers. We will create the necessary buzz. But I need an autograph.

    Apr 19, 2007 | 2:48 pm

  46. Bengski says:

    I will definitely get one for me and my lucky friends will get it as gift too! And yes, 40 key dishes would be ok, I think. How about 50? Also, I wish alll the ingredients of the dishes you’d choose to publish is readily available in the local markets. Go for it MM! Thanks!

    Apr 19, 2007 | 2:49 pm

  47. CecileJ says:

    My 2 cents’ worth: Book publishing is a terribly expensive undertaking and, while a lot of us commenters urge you to go ahead, we are but a small part of your intended market. Most buyers don’t buy “sight unseen”, they make their purchase after browsing through the book first. So talk to an expert about the marketing side but don’t compromise on the content and in your style. That’s what got us hooked in the first place!

    Also, you may want to consider alternative media like an interactive CD , which would still carry great visuals but would cost less and would be more affordable for a greater number of people.

    Having said all that, GOOD LUCK, MM!!! Like your legions of ehem, fans, I would be willing to help in any way I can.

    Apr 19, 2007 | 3:01 pm

  48. lee says:


    Apr 19, 2007 | 3:08 pm

  49. Katrina says:

    I think Ragamuffin Girl, Chris and flip4ever have several good ideas. But to begin with, I think you have to be very clear from the start who you will focus on: whether it’s Filipinos living here, Filipinos living abroad, non-Filipinos, experienced cooks, or beginners in the kitchen. You don’t need to pick just one, but you can’t talk to them all without resulting in either a very long book, or compromising your vision. (I am assuming you don’t want to go the fusion route.)

    Maria Clara mentioned Dianne Jacob of “Will Write for Food.” It happens that David Lebowitz is hosting a Q&A with her on his blog this week. Readers can ask their questions on his comments section and she’ll reply. You should check it out!

    Apr 19, 2007 | 4:57 pm

  50. Faye says:

    I’d definitely buy…I always got praises from my sons when i do your recipes. I will also make time to be at your book launching/signing so i can finally meet you and perhaps, try some of your goodies that you cook yourself. All the best in your undertakings!

    Apr 19, 2007 | 5:19 pm

  51. blue says:

    GO WRITE A BOOK! i don’t care what’s inside it, but as long as it’s similar to the stuffs you have here on the site, i’ll definitely buy it..lots of luck to you and your book endeavor, MM!

    Apr 19, 2007 | 5:33 pm

  52. sonia p, ner says:

    go for it ! you have such an engaging style, the photographs are superb, you have a clear idea of how you want the book to be and lots of fans ( potential buyers!)—so what are you waiting for? you may want to know that recipe books are best sellers in the country.

    i have decades of experience in local book production –if you want to discuss the project with me, e-mail me. i will gladly share with you the realities of publishing in the philippines. i will be honored to help you.

    Apr 19, 2007 | 5:48 pm

  53. i'lltaketwoplease says:

    Many times, it’s those voices in our heads that keep us from pursuing our dreams or even just taking the steps to attempt them. We will never know until we take the risk, and risks means our attempts can fail or succeed. But if you never try, you’ll never know. Too many cliche’s that can follow these statements.

    Based on results, you do indeed have a following. You have the recipe (no pun intended) that attracts readers: excellent and creative writing infused with humor, history, facts, variety, personal touches and beautiful photography. Oh yeah, and the food!

    Personally, I want the whole world to know how wonderful Filipino food and ingredients can be. I love learning about the history of recipes or dishes, the stories behind them. I love learning about the different ingredients because some of them aren’t available everywhere or are used differently. I love recipes that are handed down from generation to generation and seeing how different they can be from town to town. I definitely don’t want to see authentic recipes and traditions to disappear because no one had recorded them.

    I agree that a nice quality book would be welcomed. A nice “coffee-table” book filled with beautiful pictures, recipes, information, anecdotes, and a feel of what authentic filipino dishes can be when they are presented in a polished manner. Isn’t this what you have been doing with this blog? among other things of course. Your blog is also about life in the Philippines as well, so it would be up to you if you wanted to include this in your book.

    Do it the way you want it! but be open to some feedback that might prove helpful. Even Michael Jordan had a coach!

    I personally love “The Beautiful” series of cookbooks, such as “Thailand: The Beautiful” and “Hot,Sour,Salty,Sweet:A Culinary Journey Through Southeast Asia” because they are so wonderful to look through.

    Now if only I can find a Filipino cookbook that has the low-fat, sugar-free, diabetic friendly, low cholesterol versions of favorites dishes!

    Apr 19, 2007 | 6:20 pm

  54. MM del Rosario says:

    i will definitely buy your book, but I think 40 dishes is a bit short. . . maybe more and I like to see also some history of the dish, origin, included. (is that too much) and lots of photos.
    i also like the idea that you did about the different fruits in the Philippines, it is like a picture dictionary of philippine fruits and vegetables, especially for kids, my daugther don’t have any idea how Santol looks like so maybe that could be a sequel —of the cookbook. (lol) Go for it. . .

    Apr 19, 2007 | 6:31 pm

  55. edee says:

    yeah marketman,go ahead and write the book that you want to write….we’ll be patiently waiting for it, cos we know you don’t do things in half measure and the result would be definitely worth the wait…….

    Apr 19, 2007 | 6:34 pm

  56. Lani says:

    Go for it, MM.

    Apr 19, 2007 | 7:09 pm

  57. noemi says:

    go for it. better try it. you’ll never know.

    Apr 19, 2007 | 7:46 pm

  58. Marilou says:

    I would most definitely buy several copies so long as it is made available here in the States.

    Apr 19, 2007 | 7:54 pm

  59. Maricel says:

    Yes MM, go ahead with your book. I thik it would be great. Would love to have it on my shelf. Maybe it will be the next bible of Philippine cookbooks after that of Enriqueta David-Perez’ which is aready on its nth printing.

    Apr 19, 2007 | 8:37 pm

  60. eva says:

    surely, i will buy a copy of your book! and even proudly give it as a present to a friend!….=)….

    Apr 19, 2007 | 8:38 pm

  61. allen says:

    I’ll surely get a copy of you’re book! But if you’re not in the mood to write anything yet, you can compile your blogs and publish them, a lot of columnists are doing that nowadays. But I think you’re not that lazy hehe. So good luck to you on your book-writing!

    Apr 19, 2007 | 9:22 pm

  62. kb says:

    …and if you need a graphic designer, yours truly can come to the rescue :–)

    Apr 19, 2007 | 9:43 pm

  63. asunta says:

    think, “if you build it, they will come”. do write that much awaited book. you might even want to consider selling it online for the other readers based abroad.

    Apr 19, 2007 | 9:43 pm

  64. MES says:

    I think maybe 10 years ago it would have been a bigger risk but I believe the market is ready for it now. The success of “real” bookstores like Fully Booked shows that there are people who are willing to spend for quality titles. You have already built a loyal following…go for it!

    Apr 19, 2007 | 9:44 pm

  65. mikelinparis says:

    Regarding the book project, why not MM? But maybe not a cookbook. I suggest a pinoy FOOD book. I love your blog and all, but you’re neither a bona fide chef or resto owner. A detailed compilation of MM blogs…regional food, kakanin, markets, herbs, favorite restaurants and travels around the islands, your home parties would be a fascinating read with crisp, edible pics! That would be great, original idea!

    Apr 19, 2007 | 9:51 pm

  66. Bicolana Spice says:

    I noticed faster offtake of YUMMY mag from the rack lately, and overheard some of the shoppers talk about this blogger marketmanila, overwhelmed by curiosity I check out the site and found myself starting to visit your site almost every day looking forward for refreshing insights on my most fave topic…food. To answer your question…YES you should definitely write a book..hope you could also feature Bicolano dishes…

    Apr 19, 2007 | 10:08 pm

  67. corrine says:

    yes! like ruggamuffin girl, I would love ideas on table presentation using Filipino materials, florals too. I don’t have a good Filipino cookbook in my collection which is soo sad. I’ve seen one or two though that are coffeetable books but I think I would want one that I can use in my kitchen. the inter-active CD is a good idea too. Go for it!

    Apr 19, 2007 | 10:13 pm

  68. emz says:

    looking forward to your book. count me in the waiting list :)

    Apr 19, 2007 | 10:47 pm

  69. Knittymommy says:

    Go Go Go! I like the idea of ragamuffin girl for the seasonal menus. I use your site a lot to help identify possible ingredient substitutions for some Filipino ingredients that cannot be found here in the US. I would really appreciate a section on that.

    Would you entertain the idea of releasing a series of books on the different topics? Periplus out of Singapore has released about 3 to 4 Filipino food cookbooks of about 20 to 25 pages each. I think they are from Norma(?) Chikiamco and they’re available on Amazon

    Good luck and I will be eagerly awaiting your first publication.

    Apr 19, 2007 | 11:05 pm

  70. kaye says:

    a compilation of sorts of all the stuff and recipes that you’ve shared with your personal insights, your own recipes and a lot of photos would definitely be a keeper! am sure it would be out of shelves in no time.. it would also be great for those who love to try out your recipes yet they don’t have regular access to the net.. i would love to get a book and maybe buy a couple more to give to my sister and relatives who also love to cook(we’re a family who loves to gather and eat nonstop!!) goodluck and will be waiting for that book MM!!

    Apr 19, 2007 | 11:20 pm

  71. Guia says:

    Yes, go for it, Mr. MM. A nice cookbook (contents, photos, recipes, plus good, shiny paper), either coffee table book style or if I may suggest, a good sturdy, spiral bound one so it is easy to lay down or rest on a book holder while using it. I have David Swenson’s Ashtanga Yoga book which is on good paper, sturdily spiral bound & it has survived many, many years of use. It will be one of my default gifts to Pinoys & non Pinoys alike.

    Apr 20, 2007 | 12:17 am

  72. Christine says:

    Hi MM! I saw this today and immediately thought of you.


    I say go for it and in whatever way you are most comforatble with and in that style which is uniquely yours. Best of luck! :)


    Apr 20, 2007 | 12:24 am

  73. michelle says:

    I say, just do what YOU want!

    Apr 20, 2007 | 12:34 am

  74. Mandy says:

    Go for it MM! a lot of blogs have been published and have been successful. julie/julia, belle de jour (well it’s not a food blog but a blog pa rin), etc. :) i’m sure a lot of foodies and non-foodies alike will enjoy a collection of your posts.

    this can help you:
    i’m not connected with this company but this is the company that makes picturebooks (and i have had photobooks printed by them).

    Apr 20, 2007 | 12:42 am

  75. hazel says:

    sorry MM i’m one of your lurkers. but by all means… YES please do write the book! why don’t you make a book with recipes sort of like a pocket guide (as tastefully made as i know you can make it) — small paper back, affordable for everyone that won’t scare off publishers, then make a limited edition (at least initially) of your “dream” book. i don’t know if i’m making any sense, but i’m sure i’ll buy any book you make.

    Apr 20, 2007 | 12:54 am

  76. chris says:

    check out http://www.blurb.com for your blog-turned-book (aka Blook). ehehe. Good Luck!

    Apr 20, 2007 | 1:06 am

  77. ykmd says:

    As I’ve said before, I love your writing style. Would love to have another “coffee table book” of Philippine cuisine. I’ve given away at least 7 (and counting) “Memories of Philippine Kitchens” (and to think I’ve only eaten at Cendrillon once-the food wasn’t too memorable but I love the book!) as gifts so I’m one of those who voted to buy at least 3 :) Hope it will have plenty of beautiful and memory-evoking photographs as well.

    Apr 20, 2007 | 1:37 am

  78. Micht says:

    Hi MM! Go..Go..Go.. with the book!!! Will the book include the SHITTYBANK??hehe

    Apr 20, 2007 | 2:16 am

  79. Mita A. Manalo says:

    I do hope, though, that writing one would not mean the end of this wonderful blog. I would equate your popularity to that of a good soap opera. We cannot wait for the next installment.

    Apr 20, 2007 | 2:20 am

  80. elna loberiano-smith says:

    Like everyone said, GO FOR IT! Would definitely buy lots of them to give as presents to non-pinoy friends here in London.

    Apr 20, 2007 | 3:03 am

  81. Susan says:

    Go for it MM, I’ll buy your book with your autograph siyempre..Good Luck.

    Apr 20, 2007 | 3:04 am

  82. acmr says:

    To add my 2 cents to the growing list (which I confess I have not read in full), I am not in the publishing industry so I don’t understand why it should cost so much.

    I guess if you want to publish your cookbook for personal fulfillment and satisfaction and not for profit (which I think is the case here), then as another poster mentioned, do a “publish on demand” kind of deal. I know there are several printers here in the U.S. who will do that for a few hundred copies and not break the bank. If distribution is the issue (because you might not get into the major bookstores) then you might hit up the many markets that you visit to carry your books on consignment and sell the rest online. After all, food enthusiasts (your target market) will probably be just like you, visiting the same circuit of boutique food shops. As to selling online, there are some companies here in the US who will sell and ship stuff for you on commission plus shipping and handling costs. I am not sure if that service is available in the Philippines though.

    Long story short, I hope you will be able to find a cost effective way of publishing and distributing your book. You deifnitely have the talent, now if you have the time and resources to pursue this passion, please do it!

    Apr 20, 2007 | 3:42 am

  83. tercer says:

    Your blogs are a pleasure to read not only for the recipes but perhaps even more for your observations, life lessons, historical footnotes, rants and raves (especially the rants!), holiday adventures and the very, very rare political opinion. Being in the first person narrative lends to the reader a feeling of comfortable familiarity with you and your family. Your articles are written in such a manner that quietly encourages dialogue between yourself and your readers.

    I think you should write your book, but be sure to keep true to yourself. I’m sure to purchase a couple or so. But if you decide not to write a book, perhaps you would consider running for public office. I’m confident you can take the Filipino “ingredients” for governance to not only prepare a very nutritious reform “banquet” garnished with trust, honor and commitment, but to serve it to the people with all the proper “ambiance” of respect and humility. It’s about time the country’s kitchen has a chef who really knows how to cook.

    Apr 20, 2007 | 5:04 am

  84. peanut says:

    Can I pre order now????????????
    Would love to have a copy of your book!

    Apr 20, 2007 | 5:04 am

  85. wil-b cariaga says:

    I know how you feel MM, there is really not much good as in really really good books in the stores about “our” food so writing one according to experience and based in good memories will be so heart warming. . . you know recipes with stories behind it. . . like how your mom would cook this in a stormy day or a dish you always have in your weekend trip to your grandparents. . . it will be a hit. . . Hope it will be in stores soon. . . .

    Apr 20, 2007 | 7:09 am

  86. trishlovesbread says:

    I’d love to have a Marketmanila book! I think you’d bring a unique voice to the cookbook world. To me, your blog’s primary appeal lies in its tone and content (topic selection, photos), so I’d capitalize on those things. And I don’t see why you’d have a problem selling the book if you go with a good publisher.

    I agree that the 40 recipes idea seems short, but then again, I don’t know what other essays/sidebars you’d include. A compilation would be relatively easier to do than starting from scratch but then they’d still have to be reworked anyway. In either case, I’d buy the book and give copies as gifts.

    Apr 20, 2007 | 7:27 am

  87. mrs m says:

    Go for it, MM. Strike while the iron is hot.
    i’ll surely buy a copy for myself and some friends. signed copy dapat.
    just a thought, a dvd of the cooking procedures would be a plus though it would add to the cost of the book but it is also a selling point. I imagine it as a journal/personal cookbook because you emphasized it to be something you can call your very own. My best wishes to you in this endeavour, MM.

    Apr 20, 2007 | 8:04 am

  88. ragamuffin girl says:

    I agree with mikelinparis about an original book that’s a compilation of your blog entries, this way you satisfy all of your readers without having to publish several books. It would also be a wonderful way to introduce locals and foreigners alike to our country, cuisine, markets, flowers, way of entertaining and produce. However, I disagree with him that only “bona-fide” resto owners/chefs qualify to write cookbooks. I’ve worked with some, and while they are truly talented, the others are pretentious. I’ve always wanted to travel to far-flung provinces in the Phils. to learn the old, secret ways of our lolas, to seek out a secret recipe that people rave about, to talk to cooks who bring genuinely delicious, simple and hearty food to the table even without a culinary degree or professional kitchen experience. In other words, while I desire to eat at top tables and michelin-starred restos, I will always give a big salute to home cooks. It is them, after all, who are the inspiration of the greatest chefs in the world.

    Apr 20, 2007 | 8:36 am

  89. alicia says:

    You do know MM that if you would write a book I would support it without question . 10 copies at least! Its obvious that you have the unwaivering support of your readers. I like the 40 recipes with 3-4 variations and sidebars on ingredients, provenance etc. It needs to be very visual.
    I am concerned with the thought that you independently need to capitalize in order to accomplish this. P3M is a large sum of money no matter how you look.. or should i say cook it! (sorry, couldn’t resist!). I can think of several lovely culinary vacations I would do with the same amount of money!

    I am curious though. Is there truly a sizeable market for this? And while other cookbooks have been receiving a lot of press attention and seem to be doing well, are there any figures to substantiate fiscal success? I do not mean to sound like the voice of doom but I have seen retail “media darlings” in various industries fall in love with their own celebrity only to close the doors and turn off the lights ,so to speak, six months later. If you beleive you can make up your cost then do it please!If not, simple, don’t. You have already have made marked differences in people’s lives through your blog. You can continue to use this medium. Digital distribution will only get bigger and more expansive. I can appreciate your desire to publish a book though, maybe you should wait for someone to come to you and finance it. That is my opinion for whatever its worth.
    Oh God, am I too negative? Please know that in no way do I doubt the talent, passion,commitment and the sizeable business accumen that you posess to be able to pull this off but I really think you should explore options to partner in this endeavor so you won’t have to risk so much of your own money. I do think you can achieve this because many people do believe in you and I do think there are partners out there that will allow you to remain committed to your vision and not compromise. Best of luck!

    Apr 20, 2007 | 8:42 am

  90. edelweiza says:

    I say go for it! I’m one of the avid readers of this fabulous blog who never left a single comment until now. Really, it’s a great project worth pursuing. Make your readers prouder! We’re all behind you. More power MM!:D

    Apr 20, 2007 | 8:44 am

  91. bernadette says:

    I guess all the previousresponses said it all—you have a very good following and all the support of the Universe. I too like your very personal and witty writing style. It’s like you’re writing to me as a chatty friend :-). Now, talking as the typical housewife with a budget to strictly observe but who would really love to buy your books, I wouldn’t mind nagging my husband to give it to me as a “reward” and just splurge on it! But then… I would like the make of the book kitchen-proof :-). Lots of good international books I like have sections on herbs and what fishes and meats they have in their particular locale. You are constantly writing on contemporary and traditional Filipino details of cooking—from recipes to table settings! If all these can be converted into a book…it will definitely be quite different from the many, many cooking books around.Your photos are coffeetable book-looks. But, an expensive coffeetable cookbook type would only be in the living room…if you know what I mean.

    Apr 20, 2007 | 8:55 am

  92. Tina says:

    From a cookbook junkie. I love the concept, and think you should basically convert your blog into a book. The markets, the seasons. Local favourites, international recipes with a twist. You have the material. I’d be surprised if you can’t find a publisher willing to underwrite the book and give you creative control. If you can’t then why not invest in your own passion. Go for high quality in terms of your design and print and you will find a global foodie market willing to buy. Hire yourself an excellent designer and PR person and the book will walk out the door. Get yourself reviewed in some top culinary magazines, you already have the buzz locally, so won’t be hard to build on that. Have more confidence in your business instincts, and faith in your right to write on this topic! I can’t wait! Start now so it is ready for Christmas!!!!!

    Apr 20, 2007 | 10:30 am

  93. Ronee says:

    Go for it Marketman! You have another buyer here. I learned a lot from your observations and insights. I am sure it will be a big hit!

    Apr 20, 2007 | 1:33 pm

  94. joann says:

    Count me in as a lurker to MM but a def buyer of your book!

    Apr 20, 2007 | 1:51 pm

  95. ginny says:

    I’m a fan so of course am gonna buy your book/s and give them away too as presents. Good luck MM!

    Apr 20, 2007 | 1:53 pm

  96. DADD-F says:

    I do admire your daring and passion for food. The latter, at least, we all share, I believe. You’re not a good writer??? Even if that’s true, there are editors around. I will not volunteer my services anymore since you already have your hands full with all your talented fans.

    But, I’d go with mikelinparis and bernadette. Indeed, a PINOY FOOD book sounds more useful. And one that is not necessarily a coffee table book that is only good to display as bernadette says [?]. It will really help elevate Pinoy food to its rightful place in the world of food. Especially if you effectively highlight the best in our cuisine, including tips or recipes that would help the myriad of Filipino tastes eventually ease onto and grow on non-Filipino palates. Of course, even Filipinos who have been so accustomed to western food–fast food or no–will have the chance to finally re-discover the wonders of their own culture. We have such rich culinary history, our own ways of cooking and appurtenant cookware–traditional and how they have evolved these days; our own herbs; the taste of our own patis and varieties of vinegar, how they all compare with those from other lands and how come they just go so well with our own food and climate; the hundreds of varieties of rice and how best to cook which with what; the enourmous possibilities of fusing Pinoy taste with other cuisine; etc. Hopefully, your book would essentially not only effectively announce to the world that your’re talented and that you have so much to share, but also because Pinoy food is great and it has so many possibilities that indeed it would be a loss to anyone who wouldn’t even care to try it. If there are so many out there who can put up with and like the intensity of Indian and Thai food or the utter blandness of British food, why would they not be willing to try ours which can be intense, or subtle or heavenly, or maybe simply practical, but decidedly never bland and uninteresting?

    If you do this, this project will not just be a break even endeavour. And yes! Do not be dictated upon by marketing gurus. While admittedly, you will need to work with others, do not allow yourself to be just prevailed upon without due cause. In a sense I can identify with that because I have had a similar experience. You’re good. So go for it.

    But I guess, I cannot commit to buying your book, if and when. Not because I don’t think it will be worth it or I don’t want to. But like Bernadette, I have budget concerns. And I can just imagine how much it will cost. Sigh…I can only try but try I will. Cheers!

    P.S. Sa totoo lang MM, ito rin kasi ang balak kong gawin noon pa besides another publication relating to my other passions in life. Pero palagay ko, you have the better chance of making this a reality and siguro, you’ll come up with a better product pa. Kaya gawin mo na.

    Also, I did buy Yummy magazine. Maganda nga siya but I find Food magazine still superior to it.

    Apr 20, 2007 | 1:56 pm

  97. consol says:

    yes, GO! write your book! i don’t care if it is a cookbook or a compilation of your posts. i like your writing style and your quirky sense of humor. and as i wrote you before, i humbly offer to help with the editorial review, even proofreading. and when the dust settles and your obra, your labor of love is printed, i would be happy, nay, HONORED, to buy a copy or two (one for me, one for my mom at least), even if the unit price be several thousands. the catch: these should be autographed! :-) follow your heart, man!

    Apr 20, 2007 | 3:10 pm

  98. elit says:

    yes! yes! yes! go for it and i will patiently wait in line for the book signing :)

    Apr 20, 2007 | 3:18 pm

  99. lizechev says:

    YES!!!!! Please pursue that dream. And don’t forget to put lots of pictures.

    I’m sure it will be a book worth waiting for. See you at the book launching.

    Apr 20, 2007 | 9:17 pm

  100. Lou says:

    So MM, you’re sending out some “feelers” about you publishing a book on recipes (and your travels, too,I hope). This is a big thing and all the experiences you accumulated is worthy of sharing. I won’t worry about the 90¤ that never left a comment about your posts. Generally, it doesn’t signify lack of interest at all, it could be just being plain lazy to make time to write. I know cause I do the same most of the time. Listen, if your “future book” is going to be as personal, down right unpretentious and fun as your blog, I swear I’ll put it among my selected precious collection of international cookboks and I shall give them as gifts to my friends and family, too, for all occasions.
    So how about a calculated risk in realizing what has been brewing up inside your head? After all, bagging the Bloggers Choice Award is already an excellent indication of a widespread appreciation of your blog.
    One last thing, having your book within a “physical reach” – no turning on my computer to check on your site or printing the favoured recipes- It would be easy to carry it around whenever there’s a need for it. I usually browse through my cookbooks in search of something different to serve or simply check the recipes on my free time or while having my coffee. The variety of recipes in your posts are never dull or boring, That’s another good thing I like about your blog. So when’s the book coming out???

    Apr 21, 2007 | 12:20 am

  101. Mandy says:

    oops the link i posted did not appear… this company can help you start out:

    Apr 21, 2007 | 1:01 am

  102. kulasa says:

    Ikaw pa! Kayang kaya, go for it!

    Apr 21, 2007 | 11:45 am

  103. RobKSA says:

    IMHO the book should not just be recipes, it should be this site that includes produce, markets, rants/raves. recipe books are all over the place but this site is unique so I would suggest pattern it exactly as is. Sort of an account of yourself with the recipes and all inserted here and there. And yes, count me in as a buyer of your book.

    Apr 21, 2007 | 5:02 pm

  104. Larees says:

    With all your readers/supporters MM, I think your book will fly off the shelves.

    Apr 22, 2007 | 11:55 am

  105. saltysweet says:

    Definitely! You have a great sense of humor and sharp wit that represents the best of Pinoy culture. Plus, you’ll be helping many of us who get homesick and seek another connection with our beloved country. Count my family and I in as supporters of your book project. Maraming Salamat, Marketman!

    Apr 22, 2007 | 11:58 am

  106. iska says:

    I like the part when you say a recipe with 3-4 ways of doing it. Go for it MM. I don’t normally buy cookbooks but this time I will.

    Apr 22, 2007 | 12:07 pm

  107. Fran says:

    Make sure it’s available on Amazon so I can buy a couple of copies please! :-)

    Apr 22, 2007 | 3:09 pm

  108. Mita says:

    MM, there is a need to document Philippine food and you have done such a good job of it through this blog. You actually listen to your readers’ comments with different ways/names/etc. from 7100 islands (interesting, no?) and that is the best part of reading this blog. You even featured dishes here that you yourself won’t eat!

    Apr 22, 2007 | 8:08 pm

  109. Anupama, Bangalore says:

    Do it Marketman… Just do it !!!

    Leave your mark on the world. Plan well and ruthlessly execute.

    Apr 22, 2007 | 8:25 pm

  110. MrsKookie says:

    I’ve always patronized Filipino books and yours will definitely be a good one to have. Your topics have global appeal and with Pinoys all over the world, you’ll definitely have a market (Pinoy and non-Pinoys). Good luck!

    Apr 22, 2007 | 8:27 pm

  111. pinkytab says:

    You are the only one who can make the decision, not your blog readers. I hope you make it based on first of all your desire to accomplish such a project and of course profitability. In case you do I suggest a book that will be both a coffee book table and cooking reference. Your target market shld be both the domestic and intl markets. The 40 or so recipes could be a jumping point to writing about other things. For example, you could show different versions of the adobo based on the region of origin and you could talk about why it is prepared with coconut milk – then you can show pictures of the coconut tree, how the milk is extracted, etc. Your blog about the casuy can be included in this book, following a recipe using the casuy nut like sylvanna or sans rival. I have a really really good chocolate cake and chocolate frosting recipe using the tableya. I came up with it after I accumulated a lot of tableya from pasalubongs. You can include that together with an explanation on how chocolate is manufactured in the Phil. Who knows you might be giving a boost to the Philippine chocolate. You can also use the article on rattan and show pictures of the beautiful furniture, etc that we make out of it. A dish served on a beautiful serving plate made with rattan can be the jumping point. A fish dish can lead to articles on the diving spots, pearl production, live lapu lapu export, etc. I am being presumptuous here thinking you need help in coming up with ideas and I apologize after all you came up with this very successful blog, but I just want to let you know that you have resources to tap just in case. Go with your gut feeling and listen to your wife.

    Apr 23, 2007 | 8:13 am

  112. Marketman says:

    pinkytab, how did you know Mrs. MM is pushing for this? :) Thank you everyone, for your input… it is a massive undertaking…will still have to take some time to think this through…

    Apr 23, 2007 | 8:22 am

  113. Sidekick says:

    Go for it Marketman! Nice to hear. We will support you all the way.

    Apr 23, 2007 | 8:25 am

  114. teth says:

    go! Go! Go! Bibili ako!

    Apr 23, 2007 | 12:59 pm

  115. linda says:

    you seem to have the Midas touch in everything you do and I suggest you go for it,MM! I’m one of your avid fans and will support you all the way.

    Apr 23, 2007 | 1:04 pm

  116. maria says:

    just by basing from this avalanche of feedback…it is enough to strengthen those guts and GO FOR IT! if ever you’ll make a book… keep it like this. it’s a fun and candid view of living and keeping on living with good food. sort of like a journal of a bare-naked man exposing himself to learn more from the world and vice-versa. even his pores can sense life
    like leaves do… i hope i’m making sense.

    promise, i’ll be one of the first hundred to buy your book. i’ll take all of my 20 close friends with me at the opening and blackmail them to buy a copy. HEHEHEH. nah, they don’t actually need prodding…we all are actually mystified on how you look. but, that unknown is quite cute… you’re like charlie in charlie’s angels.

    anyway, i have to go back to baking those cinnamon rolls. i’m just waiting for the dough to rise.

    i hope that when i can grab some chance to check your blog again… i’ll be able to see the sched for the book launch. WOOHOO! wear shades or a really cool iron chef get-up with a mask on ha! may all the good vibes go your way for that great book! FEEL the pressure! : )

    Apr 23, 2007 | 1:36 pm

  117. Joannah says:

    GO GO GO!!!

    Apr 23, 2007 | 6:12 pm

  118. Zita says:


    Apr 23, 2007 | 9:47 pm

  119. Woody says:

    YESS!! If it is half as interesting as your blog, you will be a success! And go with your instincts. Sometimes the so-called experts have narrow-minded views. It is better to have fresh ideas from the non-experts.

    Apr 24, 2007 | 10:24 am

  120. jules winnfield says:

    write a book mm. there was this lively discussion among friends the other night that the ‘storage’ of all this internet data, which all of us can neither physically visit nor inspect OUR stored files, will one day, for a plethora of reasons and scenarios, vanish into thin air. ashes to ashes, dust to dust, thin air to thin air. interesting topic really if you think about it. well mm, the book will remain.

    Apr 24, 2007 | 10:59 am

  121. jules winnfield says:

    well i’m still stuck on this book idea so i thought i’d come back and type some more. the ‘food’book idea, as opposed to a cookbook, sounds exciting to both the cookbook afficionados and those who won’t even go anywhere near a cookbook. to me, a filipino foodbook would have articles on food like chicharon and filipino produce. also features on the ubiquitous roadside eateries. also, on some pages of this book, i think it would be interesting to see some funny exaggerated caricatures of the stereotype pinoy eater in action.

    Apr 24, 2007 | 6:25 pm

  122. Diana says:

    Go for it, and place LOTS OF PICTURES! :) Make the pics drool-worthy and write the recipes in a super easy, frank manner. That way, no one will botch it up :)

    May 2, 2007 | 4:13 pm

  123. Em Dy says:

    Just read this, MM. I agree with everybody. This will be a bestseller. Remember to include pictures.

    And if you don;t want to compromise with layout, you can do it on your own. Pagemaker is easy enough to learn. I’m mostly self-taught but I layout the publications I churn. My readers like it naman.

    As long as you have the eye for what looks good, it’s easy enough to layout.

    I don’t need to give advice in cooking and photography. Frankly, I’m not qualified. Plus, you do very well on those fronts already.

    Nov 15, 2007 | 4:37 pm


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