Zubuchon Escario Central Now Open!!! :)

We opened on schedule a week ago, September 10, 2012. Of course it was a photo finish, and we just barely managed to get the chairs and tables in before we welcomed guests… very high stress stuff. Obviously, we are amateurs, and despite this being the fourth restaurant outlet we have opened, it doesn’t seem to get any easier…

The ribbon was cut by the Regional Director of the Visayas for the Department of Tourism, Ms. Rowena Montecillo, and the Provincial Director of the Department of Trade & Industry (DTI) of Cebu Ms. Nelia Navarro. The store was blessed by the parish priest. Some 80 guests from the media, suppliers, friends and relatives put the kitchens to a trial by fire, and with a few glitches and delays we managed to feed all of them, and perhaps 40-50 walk in customers that first lunch.

The roughly 220m2 space has two floors, and seats 120 guests. We have a spacious entry way so folks buying take-away lechon don’t crowd into the dining area. For good luck, my mom’s old kitchen table was given a fresh coat of paint and we place floral arrangements, retail items and other items for customers to see up close.

The store has a huge window into the display/chopping area for lechons, and hopefully we will also have our boneless Zubuchon, some roast chickens basted in lard, and other meats on display…

In the photo above, Marketman checking out the new stainless steel “shield” we made to reduce lechon “splatter” during the chopping process. :)

A bird’s eye view from the second floor.

I particularly like how nice and airy and light filled the store is during the day… and it literally glows at night. :)

We decided to go with red chairs this time around, and purchased slightly larger tables to accommodate the serving dishes better than in our Mango outlet.

The upstairs has a private function room that can seat up to 30 people. And one could arrange to reserve the entire second floor which can seat 70 people. We don’t have a landline yet (PLDT says there are none available on that street) but will be getting mobile phones soon.

Zubuchon Escario Central
(Between the Shell Gas Station and McDonald’s)
Escario Street, Cebu City

Contact details to be updated as soon as we have a phone.

The older Escario outlet at the Escario building is temporarily closed for renovation. Please stay tuned for the opening of our fifth branch (and slightly different concept) in Talamban, beside the University of San Carlos, hopefully by the end of October 2012… :)

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Marketman

Marketman is a well-traveled management consultant who loves buying, cooking and eating good food. Read more »

133 Responses

  8. CONGRATULATIONS nga po pala Mr. Market Man!!
    (anu ba yan?! sa takam sa lechon nakalimutan ko kayong batiin :D)

  10. Congratulations to the opening of a new branch….I do like the look of this, big and spacious compared to your Mango branch. The red chairs with white background definitely makes a statement. Looking forward to another trip to Cebu on our next trip back to the Philippines!
    More power to you and your staff!

  13. Congratulations!! I love the modern feel of your new branch. hmm pareho pa yata tayo ng drop lights!! hehe

  23. MM! Were waiting for you to open a branch in Manila! We’ll be one of your first customers for sure. Love the new resto! Congratulations!

  24. Congratulations MM!! Sparkling, neat, so clean, and efficient looking! Love it! God bless to you, Mrs. MM, Teen and staff!

  25. I really like how the branches have fresh flowers every time i visit. It freshens up the place and provides a soft and elegant counterpoint to the solid colors used in the restaurants.

  26. Congratulations po!
    Matagal ninyo na po akong tagasubaybay at tagahanga.
    Ako po ay lubos na natutuwa sa kasaganahang Inyong tinatamasa.
    Mabuhay po kayo!

  27. Wow. Two floors and lots of lechon. Congratulations!
    And to PLDT: Seriously? (just from the photos, it looks like a busy street)

  30. Hi MM, may I ask what those giant green stalks are, in your vase together with the white lilies?

    Btw, congratulations! :)

  32. Congratulations MM! Love the very open design!

    can’t wait to go back to Cebu! I think I vaguely remember that Shell station and McDonald’s

  34. Congratulations!! Hope you would open in Manila soon. That would be something to look forward to when we go home for vacations! Cebu is just too far away for us.

  38. What can I say? You’re the man marketman! You are such an inspiration. I wish you continued success.

  42. Congratulations! Another milestone. I love the table with the flower arrangements and retail items.

  43. Simple elegance. Clean lines, no clutter, very pleasing to the eye. Fabulous food in a fabulous setting. What more can one ask for? Oh, I know: when, oh when will you open in the US, preferably the west coast?

  46. WOW! that full shot took my breath away! congratulations and good luck, everyone! i like the piggy in the middle of the ribbons.

  47. congratulations, MM! if all goes well, i might visit your new place sometime 16-17 of october. so excited! it’ll be another visit to cebu just for zubuchon …

  49. Congratulations MM! Love the look of your shop, it sparkles! Love yr pigs, the’re the cutest pigs ever! Wishing you all the success, you deserve it!

  54. Congrats MM and crew. The design looks very inviting. A word of (unsolicited) advice though, since the new restaurant is almost entirely made up of glass, you might want to put in some sort of frosting or stickers at your door to avoid clients walking into the glass. Sounds funny but it happens all the time. :)
    Us Manila folks are still crossing our fingers for a Manila branch soon.

  56. Congrats MM! hope to visit and experience Zubuchon soon. and wow, fifth store in Cebu coming up?! how about a branch in Manila?

  62. Congrats MM! My sister and I were there yesterday for lunch, and at the Mango branch the day before (naubos na kasi yung lechon sa Escario kaya lumipat sa Mango). Yes, Zubuchon for lunch for the 2 days we were in Cebu haha :P Wala ako masabi sa service.

  64. CONGRATULATIONS Marketman! We will surely visit when we fly to Cebu. The table from your mom’s kitchen is a wonderful touch.

  67. Congratulations, MM! Very happy that your business is growing! Our country needs more responsible entreps and employers like you. Loving the look of this place! Did you design it yourself?

  71. Congratulation MM! I love the look of your new outlet. I hope you can open more outlet of Zubuchon especially in Manila.

  73. Congratulations MM. We are very happy for your continued success. I don’t know why but knowing you have another branch in Cebu (and another opening soon) when you don’t have one in Manila saddens me and my family :-) My hubby says maybe it is a blessing in disguise so we won’t have problems with elevated levels of cholesterol.. :-)

    More power to you and your family…

  78. Congrats, Mr. MM and staff. We’re hoping that you can open a branch here in Metro Manila. If not, maybe you can supply the supermarkets here with Zubuchon chicharon which I was able to watch featured in Jessica Soho’s KMJS last Saturday.

  79. Wow! lovely restaurant MM :) Congratulations on your 4th baby :) and a 5th one on the way?? well done! I love the flower arrangement on the entrance and very poignant for you to use your mom’s old table :) I will definitely visit all the branches during my vacation this December :) and hoping to get a glimpse of you MM in person :)

  82. Congrats, MM!!! I missed your opening by a hairline….was there last sept.8-9. Of course, I visited your mango branch twice….got a new favorite….the santol juice! =)

  84. Congratulations MM! One day I hope I’ll read the title “MM takes on MM (Metro Manila) with Zubuchon

  85. mr. marketman i find you a very interesting and well read man.i just got back here in the philippines 5 years ago after working in the us for 12 yrs.one time when in california i ate a grape variety thats a little solid in the inside.i like the taste of it cause grapes are usually juicy yet lack the texture of star apple which this particular grape have.i wonder if this is the crimson grape variety.pls give me informations regarding graves thats a little bit solid inside. thank you very much,god bless.

  87. see you next week zubuchon escario central! hi marketman. i am a lurker but a long time follower of this wonderful blog. just like my third visit to cebu last year, zubuchon was my first stop. excited to see your new branch next week!

  89. Congratulations, Mr. & Mrs. MM, the Teen and staff.

    Wishing you the best of health and more blessings in life.

    Isa kang alamat! Isa kang inspirasyon sa mga tulad naming OFW..

  90. Congratulations! I will finally get to eat the famous lechon and all the other yummy Zubuchon goodness this December!!! More excited to eat in your restaurant than to attend the “official” reason for my Cebu visit :)

  91. Congratulations MM and family, and all the hard working members of your Team!!!
    I do hope that you’ll explore franchising Zubuchon.

    I know that you have the fortitude of a great businessman with a golden heart to help and share your wealth in all its form-tangible and intangible. Congratulations once again!

  92. Ayyy, ang ganda, ang ganda talaga! Masarap na ang pagkain, masarap din ang feeling habang kumakain, kasi talaga patok ang ambiance.

    Isa rin ako sa umaasa sa Manila branch. Sa pagpunta ko sa yearly visit ko sa Pinas, ay naku, pagkababa ko pa lang ng plane, sa Manila branch mo agad ako pupunta, absolutely first sa aking itinerary.

    With what I have seen in Pinoy channels regarding different pig slaughter house, and pig cooking preparation , ay naku… sa iyong lechon lang ako ngayon may tiwala, other than my own cooking, and my own backyard pig, hesitant na ako sa pag-order ng pork items sa mga restaurants dyan.

    Congratulations!!

  93. excited much about the talamban branch. But im a little bit concerned with the location. San carlos ara is always flooded within minutes of heavy rain.

    Best of luck still MM. Vey happy that zubuchon will be closer to home :-)

  94. Congratulations to the opening of your latest store! I wish you more success and more stores to come in the future! I love the decor, did you get it done professionally? I’m sure that the food/recipes are just as outstanding as the overlook and appearance of the place, I hope to come and visit you guys soon!

  95. MM, you and your zubuchon chicharon was featured in KMJS over the weekend. Wish i live in Cebu so i can get the taste of all the good food you are serving.

  97. Congratulations MM! I hope that you’ll soon branch out here in Metro Manila so that we, too, can have a chance to indulge in some Zubuchon. BTW, I was able to catch your interview at KMJS. Good job MM!

  98. Congratulations MM! I’ll be in Cebu next week…. and I’m really excited to visit your new store! At last! :)

  100. @jun, the grape variety you tasted may be concord grapes. Smae ones used by Welches. It has a texture like gelatin or something on the inside of the grape.

  101. congratulations!!!i hope you open a branch in Manila soon or better yet in Tacloban where I am based, I dont go to Cebu often and reading your blog almost on a daily basis reminds me im missing a lot!:)

  102. Congratulations on the new branch.. Modern looking with a nice touch of shabby chic with your mom’s table. :-) So any plans for a Manila branch? Dapat bang mag-organise na ang regular commenters and fans ng petition page para magkaroon ng Manila branch? ;-)

  105. Congratulations to you and your crew, Marketman! I am looking forward to eating in the new Zubuchon Escario branch come December when I go home for winter break. I will have a good time with my family then! :) This branch sure looks airy!

  107. Congratulations Marketman. At last I was able to dine in Zubuchon & at the new branch! We were in Cebu for a training & we were given dinner allowance instead of dinner at the hotel. I celebrated my birthday there with two friends. Wonderful dinner! You were there but was too shy to say hello :-D

  108. MM, congratulations on this new, bigger, bolder and more happy version of Zubuchon. I like the glowing red pigs. The red chairs are quiet an accent. Please keep it that way. Additional red items will clutter the harmony. Ituloy lang ang ligaya!!!

  112. Very nice outlet..Congratulations..when are you ever going to set up one here in Manila? Eagerly awaiting for your arrival here, Zubochon!

  114. Congratulations for the newest branch! When’s the Manila branch coming? :)

    The place looks really nice and big and perfect for functions, love it!

  118. Congratulations! Will have to visit this branch next time we’re in Cebu….but still hoping for that Manila branch soon!

  119. Congrats MM, family and crew! I was able to bring home 3 kilos of boneless lechon, several bottles of preserves and 2 packs of Zubuchon Chicharon…. so love it ^_^. thanks a lot. I salute the efficiency of the Zubuchon Mango Crew, please give my thanks to them.

  120. I really do hope you open a store here in Makati! Id be there everyday if I can :)
    Btw, i saw a replay of Anthony Bourdain’s Cebu episode last week on TLC! The best pig ever!

  123. Congrats, MM & family/crew! Your new Zubuchon branch looks so inviting. To everyone involved, “Great job, y’all!”

  126. I just came from out of town and this is the first post I see after two weeks. This is SPLENDID! I think I know where we will celebrate my parents’ 35th wedding anniversary!

    Congratulations, MM and Family. Zubuchon has come a REALLY long way from being the Crew’s sideline =)

  128. I’m dying to go home to my beloved Cebu for Zubuchon! When my husband went home last April, his first stop was the restaurant. He only had the empty Zubuchon water bottle for me as pasalubong. So unfair, right? Lol! Wait for me, Zubuchon!

  129. Hello, MM! I have been an on-and-off rare-commentor but long time lurker in your blog.

    Congratulations on this 4th store! I love the decor – the clean and contrasting lines and colours! I’m so happy for you and your team!

    Now back to probably not commenting for a couple of years. :)

  130. Wow, congratulations MM :) We visit your branch at Escario Building every time we are at Cebu City. Hopefully we can visit your new branch soon!

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