You just have to smile a little. Above is an advertisement we are running in major Cebu City newspapers soon. A bit tongue-in-cheek, a bit of irreverent fun.
ZUBUCHON is celebrating its sixth month of operations, and to mark this milestone, we are introducing ZUBUCHON LIGHT! A smaller, cuter, leaner and less fattening take on its chunkier, jolly cousin, ZUBUCHON. For the month of June, the introductory price for this roasted piglet is just PHP2,888, probably one of the LOWEST PRICES amongst similar sized lechons in Cebu. The offer allows folks who have been hesitant to order our larger lechons to taste our Zubuchon practically at cost, if not below cost. We only use the finest ingredients, including fresh and dried aromatics, herbs and spices (organic wherever possible), sea salt and olive oil. Absolutely no added MSG. And each lechon is accupunctured, and hand-turned on a bamboo pole by a lechonero, not a mechanized rotisserie. It is an excellent value at PHP2,888.00! And our way of saying a HUGE THANK YOU to the many folks in Cebu, and those who have visited Cebu, who have tried our products over the past six months. Daghang salamat sa inyong tanan!
Most consumers in Cebu seem to buy lechons with a PHP3,200 or less price tag. I am not sure if that preference is truly because they intentionally desire a very small piglet (with less fat and meat as well), or simply because the economics of the times dictates a lower price point, period. However, the “frugal” amongst you should really check out this analysis — if you order a typical commercial lechon in Cebu for say PHP3,000, it is roughly 4-5 kilos in total cooked weight, then if you remove the head, feet and stuffing, the likely amount of net edible meat/bones is roughly 3-3.5 kilos or a whopping PHP850-1,000 per kilo of lechon meat/bones. THAT is PRICEY. Zubuchon’s most recommended size of whole lechon at PHP5,500 is roughly 16-18 kilos lechon cooked weight, or say 13-14 kilos net of head and feet, and that works out to roughly PHP400 per kilo. We believe this larger size also has the best balance of some fat for added flavor and beautiful basting, along with a reasonable amount of meat for consumption. So remember, a cheaper overall price does NOT necessarily mean you get a better value.
Finally, some thoughts on that INFURIATING INDUSTRY PRACTICE of blithely stating a particular lechon is “good for 30 persons” or some other vague assertion. It’s very easy to see just how reasonable purveyors are being. The average healthy serving for a guest at a buffet with other food on offer is probably between 150 -200 grams cooked weight of lechon meat and skin, though some can eat far more. So if we use an easy benchmark of say 5 servings per kilo of lechon meat/bones, then a lechon with a net weight (no head, feet or stuffing) of say 13 kilos should, in theory serve 65 people. However, from my experience, with lechon enthusiasts amongst one’s guest list, it might be safer to assume say 250-300 grams per person. When you purchase lechons, ALWAYS ask for the estimated cooked weight (and make sure you WEIGH it when it arrives), then remove 2+ kilos for the head and feet for a larger lechon, then divide that number by your portion size. Don’t believe what anyone asserts is “good for 30 persons”..
P.S. We do NOT ship these smaller lechons to Manila as their crispy skin has a tendency to get soft sooner, and the transportation to the airport and freight costs would make these even pricier per kilo. Therefore, this offer is only good in Cebu City. Thanks. :)