Our first restaurant, Zubuchon Mango Avenue celebrates its first anniversary on Saturday 16 June 2012! I can barely believe it’s been that long… and we are most grateful to all of the folks who have come to try our food and many who returned again and again over the past year! To celebrate, we are offering a special deal on our Boneless Zubuchon or the rolled pork belly (originally referred to as Zubuliempo) filled with herbs and spices that is slow roasted on a bamboo pole over charcoal flames. Half page advertisements announcing the special will appear in Cebu daily newspapers on Friday and Saturday, but the offer is good until June 21, 2012, while supplies last in the branches. At PHP199 for half a kilo, or PHP398 per kilo, it’s a real steal! If you love boneless pork belly or liempo, it’s a must try!
For regular blog readers, you will recall I posted a homemade porchetta or rolled belly home version done in an oven, here, in September 2008, and visited a small shop named Porchetta in New York in November 2009 to check out their much lauded porchetta sandwich… This was followed by my experiments with rolled whole bellies over charcoal in February 2010, here, and did other belly (liempo) experiments here, with various herbs and spices. We introduced the rolled belly when the restaurant opened in June 2011, and it’s been on the menu ever since. I most certainly got the initial idea for a roasted rolled belly from other sources (the Italian porchetta definitely the key reference point) and have never claimed to have invented it, but I will say that I think Zubuchon was probably the first to offer a version of it in Cebu City.
The good and bad news about the internet is that it makes recipes so accessible, and easy for folks to copy. The bad and good news is, when someone else tries to claim that they are the “original” — defined by the Free Dictionary as “preceding all others in time, the first” or defined by Merriam Webster as “that from which a copy, reproduction or translation is made”, then the internet is a great source for timelines that make it clearer who did what, when, where, why and how, FIRST.