14 Jun2012

Our first restaurant, Zubuchon Mango Avenue celebrates its first anniversary on Saturday 16 June 2012! I can barely believe it’s been that long… and we are most grateful to all of the folks who have come to try our food and many who returned again and again over the past year! To celebrate, we are offering a special deal on our Boneless Zubuchon or the rolled pork belly (originally referred to as Zubuliempo) filled with herbs and spices that is slow roasted on a bamboo pole over charcoal flames. Half page advertisements announcing the special will appear in Cebu daily newspapers on Friday and Saturday, but the offer is good until June 21, 2012, while supplies last in the branches. At PHP199 for half a kilo, or PHP398 per kilo, it’s a real steal! If you love boneless pork belly or liempo, it’s a must try!

For regular blog readers, you will recall I posted a homemade porchetta or rolled belly home version done in an oven, here, in September 2008, and visited a small shop named Porchetta in New York in November 2009 to check out their much lauded porchetta sandwich… This was followed by my experiments with rolled whole bellies over charcoal in February 2010, here, and did other belly (liempo) experiments here, with various herbs and spices. We introduced the rolled belly when the restaurant opened in June 2011, and it’s been on the menu ever since. I most certainly got the initial idea for a roasted rolled belly from other sources (the Italian porchetta definitely the key reference point) and have never claimed to have invented it, but I will say that I think Zubuchon was probably the first to offer a version of it in Cebu City.

The good and bad news about the internet is that it makes recipes so accessible, and easy for folks to copy. The bad and good news is, when someone else tries to claim that they are the “original” — defined by the Free Dictionary as “preceding all others in time, the first” or defined by Merriam Webster as “that from which a copy, reproduction or translation is made”, then the internet is a great source for timelines that make it clearer who did what, when, where, why and how, FIRST.



  1. Belle says:

    Amazing how time flies. It’s been a year already?! Please don’t ever stop making great lechon!

    Congratulations MM and the Zubuchon staff. Yummy Boneless Zubuchon at a great price. i can’t wait to come to Cebu!

    Jun 14, 2012 | 10:48 pm


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  3. gensanite says:

    congratulations on your anniversary!!! :)

    Jun 14, 2012 | 10:58 pm

  4. Mart says:

    Yummy! Happy anniversary and more power to you MM!

    Jun 14, 2012 | 11:41 pm

  5. tisay says:

    happy anniversary…

    Jun 15, 2012 | 12:20 am

  6. josephine says:

    Happy anniversary! Hope to taste that beautiful pork one day.

    Jun 15, 2012 | 12:21 am

  7. Dexter says:

    Can these pieces of deliciousness (including the Cebu lechons) ever make it to North America? (kahit delivery lang lol)

    Jun 15, 2012 | 12:26 am

  8. sophie says:

    i am sharing this link to my Facebook, MM. lag lag panga ang magbabasa into. this is so good… i cannot wait to try this one.

    Congratulations MM, family and crew. Happy Anniversary!

    Jun 15, 2012 | 12:52 am

  9. Luna Miranda says:

    omg, mouthwatering! i wish i’m in Cebu right now!

    Jun 15, 2012 | 2:05 am

  10. EJ says:

    Happy anniversary and congratulations to you and your entire crew, MM!

    Jun 15, 2012 | 4:03 am

  11. bakerwannabe says:

    Congratulations and Happy Anniversary to the Zubuchon Boss and Crew.

    Jun 15, 2012 | 4:38 am

  12. Gej says:

    Congratulations! And what a treat!

    Jun 15, 2012 | 6:38 am

  13. linda says:

    Congratulations on Zubuchon’s 1st Anniversary!

    Jun 15, 2012 | 6:54 am

  14. JE says:

    Congratulations to you and your crew!

    Jun 15, 2012 | 6:57 am

  15. Mimi says:

    One year already?!? It seems just like yesterday and I haven’t even been there.
    Happy Anniversary and Wishing you many, many more!

    Jun 15, 2012 | 7:52 am

  16. PITS, MANILA says:


    Jun 15, 2012 | 7:57 am

  17. Jeff says:

    Congratulations MM! Happy anniversary!

    Jun 15, 2012 | 8:15 am

  18. Papa Ethan says:

    We wish you the best, MM!

    Jun 15, 2012 | 8:40 am

  19. millet says:

    congratulations, MM and family and crew! great job! here’s wishing you millions of lechons sold!

    Jun 15, 2012 | 8:41 am

  20. ami says:

    Congrats MM! I can still remember that series of liempo experiments and how hungry it made me reading those posts.

    Jun 15, 2012 | 8:49 am

  21. ying says:

    Congratulations! Wish we could go back to Cebu. Craving for Zubuchon and iba shake!

    Jun 15, 2012 | 9:17 am

  22. Cecile says:

    OMG! torture ito! am trying to eat healthier and yet the pictures on this post kept me salivating for roasted liempo!

    Jun 15, 2012 | 9:47 am

  23. Cecile says:

    Congratulations sir and to Zubochon Mango and the crew! :)

    Jun 15, 2012 | 9:50 am

  24. Mari of NY says:

    Congratulations Zubuchon!!!! More power to everyone behind all these….

    Jun 15, 2012 | 10:17 am

  25. Irene says:

    Has it really been a year already? Happy birthday Zubuchon!

    Jun 15, 2012 | 10:18 am

  26. redberry says:

    Congratulations Zubuchon!

    Jun 15, 2012 | 10:22 am

  27. scott says:

    MM, Congratulations…I am one of the fortunate readers of this excellent blog that lives in Cebu…So YES, I will be there this weekend!!!! again congrats to you and your Crew, because you know you cannot do it without them….

    Jun 15, 2012 | 10:49 am

  28. Patricia says:


    Sana umabot din yan sa Manila someday. XD

    Jun 15, 2012 | 11:03 am

  29. Tin says:

    OMG. I texted my sister right away after i saw this! Hahah magpapa-uwi ako nito!!! Any branch po, right?

    Happy Anniversary! :)

    Tin of ohhthat.blogspot.com

    Jun 15, 2012 | 11:05 am

  30. Bong says:

    Happy Anniversary!

    Jun 15, 2012 | 11:12 am

  31. hannah says:


    What a way to post my first comment than to congratulate you and Zubuchon staff on your 1st year anniversary!!!

    I’m an avid reader of your blog for sometime now (I’m one of those lurkers, always visits your blog but never posted a comment until now). I came across of your ad-free blog when I googled “dalandan” and yours was on top, from then on I was hooked. Your blog inspired me to re-learn my love of cooking.

    I just want to thank you for your never ending quest to experiment on recipes, inform us about day to day life in the Philippines, educate us on your rants/raves and most of all to write a post such as this.

    Once again, congratulations and all the best to you!!!

    Jun 15, 2012 | 11:17 am

  32. GIjane says:

    wowwww….. salivating right now…. at least this is a little healthy, roasted kasi not fried. hehehe. Happy anniversary and congratulations. =D

    Jun 15, 2012 | 11:19 am

  33. reggie rullan says:


    I am trying to swear`off pork and when I cover food events I always only take a bite to be able to describe it in my article.

    For the Zubuchon Belly Roll and Monggo I will break my no-pork diet come Christmas when we go home to Cebu.

    I appreciate the all natural ingredient effort you and your team tirelessly make!

    More power!

    Jun 15, 2012 | 11:51 am

  34. Marketman says:

    Hi Everyone, first of all, my sincerest apologies to any readers or customers who visited our branches this lunch time and were unable to purchase our Boneless Zubuchon. After the advertisement came out in the newspaper this morning, our phones were ringing off the hook for several hours and people made reservations for both take-out and dine-in orders, rapidly depleting the stocks we had scheduled for the lunch time crowd. The response was much stronger than we had anticipated and we are trying to adjust the amount we cook for dinner tonight and for the next few days to try and meet demand. Thank you very much for your continued support of Zuubuchon, our staff and management greatly appreciate it! :) For those of you who would like to avail of this special offer, I strongly suggest calling any of the three numbers in the first photo above to reserve your Boneless Zubuchon several hours in advance to ensure we have set it aside for you. Thank you!

    Jun 15, 2012 | 2:09 pm

  35. cwid says:

    Happy 1st birthday!

    My goodness, that boneless piggy looks sooo good!

    Jun 15, 2012 | 2:29 pm

  36. khrishyne says:


    Jun 15, 2012 | 3:04 pm

  37. sandee says:

    Wow ang bilis, 1 year na. Happy anniversary :-) Sabi na nga ba blockbuster ito hehe

    Jun 15, 2012 | 5:28 pm

  38. Rowi says:

    Congratulations on your 1st Anniversary! What a treat to Cebu residents and your loyal diners and a real tease for us who read your blog and can only dream of taking a crunchy bite.

    Here’s wishing you and Zubochon and its crew many happy piggy moments!

    Jun 15, 2012 | 5:37 pm

  39. Rainier says:

    congratulations! sarap!

    Jun 15, 2012 | 5:39 pm

  40. cecil says:

    congratulations and more power, marketman… one year yung zubuchon di pa ako nakakapunta dyan.=( makahanap nga ng seminar sa cebu city. hehehe!

    Jun 15, 2012 | 7:09 pm

  41. MP says:

    So, it has been a year since I started hoping that Zubuchon will find its way to Manila… Congratulations MM and crew. It’s been close to 6 months since I was in Cebu just to try Zubuchon and I still dream about it… Thanks for the awesome dining experience!

    Jun 15, 2012 | 8:07 pm

  42. Marvien De Leon says:

    Congrats po! God bless and more power po!

    Jun 15, 2012 | 8:22 pm

  43. eustressor says:

    Happy anniversary! Hopefully before the second anniv makakain na ako sa Zubuchon or makaroon na ng Manila branch =)

    Jun 15, 2012 | 9:40 pm

  44. myra_p says:

    Holy smokes, it’s been a year. Congratulations! Now I want to know what Carlo said…

    Jun 15, 2012 | 9:50 pm

  45. Artisan Chocolatier says:

    CONGRATS to you, the mrs, the teen, and the entire crew! Can’t believe its been a year since you first opened your doors. Like Millet, I can’t wait for the day you put up the sign “1,000,000 zubuchons sold!!!!”

    Congrats also to the upcoming expansion….Saw the pig logo (what’s the mascot name) coming soon sign the other day!!

    Jun 15, 2012 | 9:56 pm

  46. princesssonj says:

    Mazal tov! Happy 1st Anniversary to Zubuchon.

    Jun 15, 2012 | 10:21 pm

  47. Papa Ethan says:

    Regarding “catty and incendiary” comments: party poopers will always be there. =(

    Jun 15, 2012 | 10:22 pm

  48. corrine says:

    Congratulations! Those lechons are mouth-watering!

    Jun 15, 2012 | 10:40 pm

  49. jak says:

    omg! that’s salivating. cheers to many years of superb food!

    Jun 15, 2012 | 10:42 pm

  50. Footloose says:

    Yep, there’s always somebody whose kicks lie in spoiling other people’s enjoyment. They should be beaten about the head and neck with a Lodge fish skillet.

    Jun 15, 2012 | 11:13 pm

  51. rosedmd says:

    Congrats!!!!! how time flies so fast….. ayear ago EB.

    Jun 16, 2012 | 12:03 am

  52. amy says:

    Congratulations Zubuchon Mango and Marketman! I know this lechon belly is your baby, so no matter who claims what, I know you have the better pig. Heck you have the best pig…EVER! Cheers to the original! I AM sorry I read the post and link you deleted, such trash… and catty copycat…

    Jun 16, 2012 | 12:47 am

  53. Monique says:

    Congratulations MM! Can’t wait to try it ;-)

    Jun 16, 2012 | 5:17 am

  54. tink says:

    Congratulations MM! Been thinking of booking a flight to Cebu, just to dine there. Cheers!

    Jun 16, 2012 | 8:58 am

  55. deirdregurl says:

    congratulations, MM! haven’t dined there yet but have tasted your zubuchon so many times as pasalubong. kalami!! :D

    Jun 16, 2012 | 9:43 am

  56. jules winnfield says:

    congratulations mm! i do not travel to cebu as much as i would want, but whenever i am there, i definitely hit a zubuchon. in my own little way, i have persuaded some 5 to 7 cebu-bound individuals (not part of the mm legion) and their group to eat in your restaurant. I believe this has translated into about 15 zubuchon dine-ins, and a lot of zubuchon converts who have, themselves, also spread the word.

    Jun 16, 2012 | 10:29 am

  57. farida says:

    OMG! One year already. How time flies. Yummy, lami kaayo ang pictures. I can just imagine the crunch. Congratulations to you, Mrs. MM, the Teen and the crew. Well done.

    Jun 16, 2012 | 1:17 pm

  58. eva viacrucis says:

    Congratulations MM and crew….how time flies. i was those who attended the opening if zubuchon in One Mango and now ur turning one year old. More power and success.

    Jun 16, 2012 | 5:21 pm

  59. Rie says:

    Happy 1st anniversary!!! Congrats MM! looking at that photo, nagugutom tuloy ako. =)

    Jun 16, 2012 | 6:08 pm

  60. marissewalangkaparis says:

    Congratulations MM and crew! Great job!

    Jun 17, 2012 | 7:49 am

  61. Maria Lourdes Quisumbing-Baybay says:

    Congratulations! I hope to visit Cebu soon so I can buy again some kilos of Zubuchon to bring to Manila. Lami kaayo!

    Jun 17, 2012 | 7:57 am

  62. Lani says:

    Congratulations Zubuchon Mango Avenue. Hay, how I wish I can avail that promo here in Manila. But I tasted Zubuchon na when we were in Cebu Dec 2010. Yummy to the max.

    Jun 17, 2012 | 5:22 pm

  63. Andrea says:

    Congrats! Been suggesting zubuchon to all my friends who are going to Cebu.

    Jun 17, 2012 | 5:29 pm

  64. Helen says:

    Congratulations MM and to your crew…

    Jun 17, 2012 | 5:57 pm

  65. greens_blossoms says:

    Congratulations MM and crew!!! Zubuchon mentioned in Lydia D. Castillo’s “In My Basket” column in yesterday’s Starweek magazine…”The new pasalubong”…

    Jun 18, 2012 | 11:21 am

  66. paeng says:

    Happy Anniversary to Zubuchon! More good eats to come.

    Jun 18, 2012 | 12:59 pm

  67. Cheryl says:

    congratulations MM! God bless u with more years at Zubuchon!

    Jun 18, 2012 | 2:23 pm

  68. Joe-ker says:

    Has it been a year? Just checking but wasn’t the opening June 26? Just the same Congratulations MM, I guess its time to schedule a trip to cebu

    Jun 18, 2012 | 4:38 pm

  69. Marketman says:

    Joe-ker, yes, you are almost technically right in a sense, ribbon cutting and blessing was on June 25th, but we opened earlier without fanfare and were serving meals under “soft-opening” mode on June 16, 2011, I believe… :)

    Jun 18, 2012 | 7:51 pm

  70. lee says:

    Wow.. One year :) Congratulations!

    Jun 19, 2012 | 7:29 pm

  71. Mandy says:

    Omg!! I can’t wait to have that on August. MM, in case you didn’t know yet, the IronMan 70.3 triathlon will be held in Mactan on August 5. There will be about a thousand athletes competing, plus more people watching. I’m sure to drop by your outlets (either in Mactan, the city, at the very worst, the airport). :)

    Jun 20, 2012 | 3:11 am

  72. Angel says:

    Happy Anniversary! I’d definitely come back to Cebu once I delivered my baby. More power to you and your crew!

    Jun 20, 2012 | 5:19 am

  73. Marketman says:

    Mandy, yes, I will be there in Cebu as quite a few of the participants are friends and they have emailed to indicate they will be there in full hungry force… so Mrs. MM and I will be there to feed them… :) Several have booked the outdoor terrace as well. Hotel rooms on Mactan next to impossible for that weekend. :)

    Jun 21, 2012 | 6:50 am


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