12 Sep2016


I should have known those remnant Portuguese genes would kick in sometime. My mother’s family claimed that they traced their heritage on one line back to Portuguese ancestors. Well, last year, Mrs. MM and I took a DNA test in the U.S. and it seems that at most, only 1.5% of my blood is from that area of the world. Mrs. MM is a bit more interesting with significant blobs of British and Iberian blood in her system. But that doesn’t seem outrageous at all… 100% first gen, 50% second gen, 25% third gen, 12.5% fourth gen, 6.25% fifth gen, 3.125% sixth gen, and 1.5625% seventh gen. Assuming none of my other ancestors had some blood from that area, then the completely “watered down” portuguese connection could have been 7 generations back or some 140-170 years ago, roughly 1830-50’s or so. Cool, huh?! That’s a long introduction to this simple but utterly fantastic guava jam, cheese, spread, which is also quite popularly known as “goiabada” in the former portuguese colonies, particularly Brazil, that had a surfeit of guavas.

Almost ten years ago, on this blog, I wrote this post on guava jam. I just made it naturally as an extension of some guava jelly I had made and wasn’t sure what to do with all the pulp. I thought it was a superb substitute for membrillo or quince paste, and it paired well with cheese and crackers. I didn’t make the connection that folks have been doing this for centuries in other places then, but now I know. I am surprised we don’t have more of this in the Pinoy diet. It’s SO DARNED easy to make, it’s sweet, it’s intensely flavored, and it’s perfect in pan de sal. Recipe in original post. Make it so that it firms up and you can use it as a spread or cut it to place on crackers. And yes, Betchay, Greens Blossoms and Nacho, I have your bottles of guava jelly that I made myself… will email you soon for pick-up. :) And I only made 7 bottles of this “goiabada” but if there is enough interest, I could raffle one off to readers if I can send them to you by courier in Manila or my Chief of Stuff can meet you in a convenient mall or 7-11 somewhere… If you want to try your luck at winning the bottle, just leave a comment below and I will randomly pick a winner! Good luck! :)



  1. Jeff Petilla says:

    I would love to have that bottle of goiabada!!!<3

    Sep 12, 2016 | 6:10 pm


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  3. GiullioMassimo says:

    I’ll match it with hot Francis bread with peanut butter

    Sep 12, 2016 | 6:19 pm

  4. Chinky says:

    Mine!!!!!,,goes well with manchego cheese!

    Sep 12, 2016 | 7:27 pm

  5. mais says:

    I would love to try that goiabada on crusty bread.

    Sep 12, 2016 | 7:43 pm

  6. Ana says:

    I would love to try that!!! ???

    Sep 12, 2016 | 7:50 pm

  7. Cindy says:

    first time i tried guayaba in my husbands Tita who was a Cuban… She told me to put some queso crema and top the paste… It was so good that I had to introduce it to my friends ? … grateful for your recipe ???

    Sep 12, 2016 | 7:58 pm

  8. heck says:

    This post pulled me back to that sweet time of my childhood. Hay :) :) :) guava jam and Sky Flakes, ok na ko :)

    Sep 12, 2016 | 8:05 pm

  9. Olive says:

    I hope you’ll choose me, MM! Never won a raffle in my life :-)

    Sep 12, 2016 | 8:08 pm

  10. AndroJose82 says:

    I would love to have that. My mom and I would surely enjoy this on got pandesal in the afternoon over tea.

    Sep 12, 2016 | 8:10 pm

  11. Francesca says:

    I hope you pick me, my mom would love that. Thanks!

    Sep 12, 2016 | 8:11 pm

  12. Irene Quilino says:

    Guava jam and cheese in one jar? Two of my favorite pan de sal fillings ?

    Sep 12, 2016 | 8:21 pm

  13. Kouta Ono says:

    pls pick me?ive been dying to try guava jelly but I have a hard time finding guava.

    Sep 12, 2016 | 8:38 pm

  14. Betchay says:

    OMG! Is that my name I see up there? Or it is another Betchay? I cannot contain my excitement. I just won a red ribbon cake(consolation prize) in a raffle in our church yesterday but this time I feel I hit the jackpot! I hope that’s me MM…will wait for your email….thank you in advance! :)

    Sep 12, 2016 | 9:20 pm

  15. Esquire says:

    I have cheese in the freezer to go through! Please pick me :)

    Sep 12, 2016 | 9:21 pm

  16. Marketman says:

    Oops, I also meant Greens Blossoms, Agnes for the guava jelly on special request… :)

    Sep 12, 2016 | 9:31 pm

  17. Cyn says:

    Please pick me! :)

    Sep 12, 2016 | 11:03 pm

  18. Cathy Gavile says:

    I love goiabada! I would love to try your iteration!

    Sep 12, 2016 | 11:06 pm

  19. sonia says:

    Ah, I remember the wonderful combination of guava jelly and white cheese in Brazil. That goiabada would probably go well with kesong puti and hot pan de sal.

    Sep 12, 2016 | 11:21 pm

  20. Beezz says:

    Hope I can win this one as I’m craving for delicious jam lately!

    Thank you for another great post MM. :=)

    Sep 12, 2016 | 11:31 pm

  21. Marj says:

    ooohhhhh…. I would love to have one – and will definitelt consider it a belated birthday present hahahahah ^_^

    Sep 12, 2016 | 11:53 pm

  22. liza m.c. says:

    Lurkers will be coming out in the open again…. My skyflakes is ready! Haha

    Sep 13, 2016 | 12:00 am

  23. Footloose says:

    Goiabada is a mainstay of breakfast buffets all over Brazil, (as pasta de guayaba in the rest of Latin America) and paired as everyone seems to appreciate, with fresh cheese such as the famous one from Minas Gerais. But theirs is allowed to set firmer, closer to pâte de fruit and therefore served in slices. Yours appears closer to a product you featured once (sorry, can’t locate it), a tartine de goyabe sans pépites from Fauchon.

    Sep 13, 2016 | 12:36 am

  24. Sha says:

    You are the best MM! Thanks for sharing!

    Sep 13, 2016 | 2:18 am

  25. Faith says:

    It’s 3AM but I saw your post on Instagram and just HAD to visit your site and see if I have a chance to win a bottle of that. :) First time to comment, long-time reader.

    Sep 13, 2016 | 3:31 am

  26. EJ says:

    Looking forward to tasting your goiabada.

    Sep 13, 2016 | 4:47 am

  27. Greens and Blossoms says:

    Mmmmmmm guava jelly of MM!!! Waiting for your email….Thanks for taking in the special request :-)

    Sep 13, 2016 | 4:51 am

  28. tin says:

    I would love to have one from you. I am an avid reader of your blog since 2012 and I am one of your followers and likers on Instagram. As a former countryside girl, I always feel excited whenever you feature ‘strange’, ‘weird’ and unusual fruits, vegetables and recipes. I actually patterned my paella recipe from yours.hehe. Thank you for blogging about all those wonderful things.

    Sep 13, 2016 | 5:07 am

  29. Joe-ker says:

    haven’t tried this, hope to be the lucky one.

    Sep 13, 2016 | 5:19 am

  30. farida says:

    ha ha guava jelly with skyflakes reminds me of my nursing school days when Mom would send me this after our study period. My classmates and I would just devour them. Now with this goiabada, it will just make my day. Please pick my name, MM. My sister can pick it up and there’s a 7-11 in Barili.

    Sep 13, 2016 | 5:22 am

  31. Zerho says:

    Would love to win this. Hope the digital lottery gods will favor me.

    Sep 13, 2016 | 6:03 am

  32. Thel from Florida says:

    I have an Facebook friend living in Manila who just recovered from breast cancer, I am giving this to her if I am the lucky one. She is a follower of Bo Sanchez and she posted in Bo’s Facebook that she wants to attend his meeting called “the Feast” but she doesn’t have money. I offered to pay so she could attend but another reader living in Manila also offered to pay. Anyway, we became Facebook friends. Bless your heart always MM.

    Sep 13, 2016 | 6:08 am

  33. allegra says:

    Would love this jam with cheese on saltine crackers,
    Mabbalo (thank you) MM. =)

    Sep 13, 2016 | 6:17 am

  34. Jess says:

    Oh I wish that I would be the lucky one to win this guava jelly! Long time follower here from Cebu but I seldom leave a comment. It’s just the vision of this guava jelly that got me out from my lurking. :)

    Sep 13, 2016 | 6:42 am

  35. betty q. says:

    Like Farida, guava jelly brings back childhood memories! Life is too short now to cut back on this and that!

    If lucky enough to have a taste of your jam/jelly, I will find a way to have it transported over here, MM!

    Sep 13, 2016 | 7:05 am

  36. aji says:

    The lurker in me surfaces. Gosh I hope I am lucky enough to be able to try this one out.
    It’ll probably quench my yearning for Porto’s guava cheese rolls.

    Sep 13, 2016 | 7:12 am

  37. bearhug0127 says:

    Congratulations to whoever wins this! Am sure it would taste as we all imagined it to be!

    Sep 13, 2016 | 7:52 am

  38. Nadia says:

    My husband, kids & I are all fans of guava jam. Love having it with some local goat cheese on baguette :)

    Sep 13, 2016 | 8:23 am

  39. marznery says:

    Trying my luck for a taste of MM’s goiabada :)

    Sep 13, 2016 | 8:57 am

  40. Ness says:

    I’d love to have a bottle of your creation, MM. Is it the same as the guava jelly you sell at Zubuchon? I bought a bottle years ago on a visit to Cebu, and it was superb with hot pandesal.

    Sep 13, 2016 | 9:08 am

  41. Dianne says:

    not a fan of sinigang sa bayabas but i’m pretty sure i’d love this guava product of yours ?

    Sep 13, 2016 | 10:28 am

  42. Robert says:

    Pick me!

    Sep 13, 2016 | 10:38 am

  43. Jel says:

    I’m tired of lumpia shanghai and usual appetizer menu-cheese sticks. This goiabada could be great as a filling…mmm..

    Sep 13, 2016 | 10:46 am

  44. Mark Taguinod says:

    I’ve never won anything in my life, perhaps winning this guava jam might change my luck @marketman! Thank you in advance!

    Sep 13, 2016 | 10:51 am

  45. resagirl says:

    MM I think this is good as palaman in cassava puto that you featured before instead of bukayo.

    Sep 13, 2016 | 11:21 am

  46. Mimi says:

    Have not had guava jelly for a looooong time.

    Sep 13, 2016 | 11:33 am

  47. ECC says:

    What a coincidence! I just made a few jars of guava jam. A friend gave me two kinds of guavas recently — pink and what she calls “guapple”. I made jam with the pink guavas and it was delicious paired with butter and homemade Challah bread. I have cooked the guapple too but have not had a chance to remove the seeds and add sugar.

    Sep 13, 2016 | 12:06 pm

  48. jenneth says:

    First time I heard of this Goiabada. One of the lurkers here :) But not expecting to win, no luck in any raffles at all :D

    Sep 13, 2016 | 12:06 pm

  49. Olrica Flores says:

    Pretty please pick me! :) it’s so hard to find good guava jam, much more goiabada in this part of the world. My dad will love this!

    Sep 13, 2016 | 12:22 pm

  50. jakbkk says:

    looks delicious….wouldn’t mind trying it. thanks in advance.

    Sep 13, 2016 | 12:25 pm

  51. Patricia says:

    I love food, I love your blog, and I would love to have a bottle of your “goiabada”! :)

    Sep 13, 2016 | 1:25 pm

  52. Agnes says:

    Please let me win (fingers-crossed)! My mom used to make guava jelly when I was a kid. Now that she joined our Creator, I never had a chance to get a taste of it again.

    Sep 13, 2016 | 1:50 pm

  53. Ion says:

    I have tried guava jelly and cheese and it was good but I know with YOUR guava jam it will even be better.

    Sep 13, 2016 | 2:14 pm

  54. Marketman says:

    HI Everyone, thesis guava jam, NOT jelly… it’s thick and almost a slice thru consistency when chilled.

    Sep 13, 2016 | 2:49 pm

  55. Gigi says:

    Hope this raffle is still ongoing! :) Pls include me in the draw :)

    Sep 13, 2016 | 3:08 pm

  56. Cheska says:

    I hope you pick me. I promise to eat it with several types of cheese, some crackers and a good bottle of wine. Just in case luck is on my side and I win this bottle, I’ll immediately go to the nearest Lotto station and bet on some numbers as I’ve never been lucky in raffles. :)
    Thank you!

    Sep 13, 2016 | 3:09 pm

  57. Angela says:

    Please let me win! Would love to try this guava jam!

    Sep 13, 2016 | 3:14 pm

  58. KRon says:

    Here goes nothin :)) Jaaaaam!!

    Sep 13, 2016 | 3:54 pm

  59. udo gangl says:

    Me Me Me Me Me
    probably to late and too far away – but still would love to taste that !!

    We have something like this over here called “quince cheese” … got a (harder) jelly like texture and is made out of quince. Already pretty hard to aquire as most younger folks don´t do it anymore and it´s REALLY MUCH / HARD work to do…

    just found that: https://en.wikipedia.org/wiki/Quince_cheese

    Sep 13, 2016 | 4:36 pm

  60. Blackwidow says:

    Make it mine!

    Sep 13, 2016 | 4:51 pm

  61. nacho says:

    OH Wow! thank you MM, and perhaps I will get lucky with the Goiabada?

    Sep 13, 2016 | 4:59 pm

  62. Amix Beltran says:

    i love guava jam! I hope to win a bottle :)

    Sep 13, 2016 | 5:08 pm

  63. cecile says:

    Sir, will you share your goiabada recipe here in your blog? Crossing my fingers here! I was not able to open your blog as soon as you posted so since my chance of getting that free goiabada is very slim to none I’m trying my luck here if ever you will be sharing your recipe!
    I once cooked the frozen strawberries I bought in the Alfamart convenience store near our place. My daughter wanted to have it for her cereal but the strawberries tasted sour. The salesperson said the berries were imported from Indonesia (Alfamart is from Indonesia). I don’t want to waste the berries so I just cooked them into jam (finished product was about 200-250mL). My son liked the jam and he finished it all up, even if I was not sure about its taste. That was my first strawberry jam after all! ;)
    Ooops! I just saw the link you included in this post! Thanks sir for the recipe! ;) Keeping my fingers crossed for that free goiabada! ;)

    Sep 13, 2016 | 5:13 pm

  64. MiMac says:

    And the winner is, MiMac! Yipee!

    **MM, please cut and paste this nalang. Hahaha! :) Will pick it up anywhere!

    Sep 13, 2016 | 5:21 pm

  65. Juandesigns says:

    Count me in! There used to be a lone guava tree on an empty lot beside our house that I used to climb to. It bears fruits year round. The fruits ripen usually after a heavy downpour. I remember having guinataan na bayabas as a staple while growing up. Sadly, the tree was chopped down to give way to a house built by a neighbour. A taste of goiabada will surely bring back sweet memories. Thanks, Marketman!

    Sep 13, 2016 | 6:24 pm

  66. reggie rullan says:

    I love guava jam! Eager to taste this Portugese version of it!

    Sep 13, 2016 | 6:35 pm

  67. Anne :-) says:

    I would to have that guava jam! Pick me!!!

    Sep 13, 2016 | 7:01 pm

  68. Marketman says:

    cecile et al, just click the link to the old recipe on guava jam and use that… cook it to the thickness you prefer but do not leave it too long or it will get too hard…

    Sep 13, 2016 | 7:51 pm

  69. Natie says:

    Wow.. everyone wants the jam!!!

    Sep 13, 2016 | 8:43 pm

  70. Mari says:

    I am so close (near Sister) but yet so far from Manila…wishing I can have a jar of it! or maybe any jar that Sister makes!!! :)

    Sep 13, 2016 | 8:46 pm

  71. Andrea says:

    This will be my first time to taste a Portuguese goiabada! Pass the bottle, pls? :)

    Sep 13, 2016 | 8:54 pm

  72. Editha says:

    hoping to be the lucky winner :), Anaheim, California.

    Sep 13, 2016 | 11:49 pm

  73. Lannie says:

    Oooh, me me me! :)
    Coz ill only be in the PH for 2 more weeks and would love to show off this jam back home in NL!

    Sep 14, 2016 | 12:33 am

  74. Guits says:

    Betty Q made an appearance! :)

    Sep 14, 2016 | 8:13 am

  75. Ronee says:

    Hoping…. Will be a nice advance bday gift :-)

    Sep 14, 2016 | 8:29 am

  76. Jenny says:

    Would definitely love to have one. Thanks!

    Sep 14, 2016 | 9:15 am

  77. Clarissa says:

    Free bottle of that please! :)

    Sep 14, 2016 | 9:46 am

  78. Ley says:

    Me! Me!:)

    Sep 14, 2016 | 10:57 am

  79. Nix says:


    Sep 14, 2016 | 11:23 am

  80. zaia says:

    Me please!!! Was one of the lucky ones who tasted Sister’s marmalade/jam :)
    I wonder what MM’s would taste like. Crossing fingers here… :)

    Sep 14, 2016 | 2:15 pm

  81. Pi says:

    I would love to have a taste of that guava jam! *crossing fingers and toes*

    Sep 14, 2016 | 2:52 pm

  82. Ayabelles says:

    Because I really want that jam jar:
    I just had my hair and make-up done. I wanted to post a photo but the comments section won’t allow me. Gusto ko lang malaman kung masaGUAVA o hindi.

    *That goiabada looks sooooooo good. It would be great on post-parlor crackers with good ol’ queseo. I really put in effort in that schoolyard joke. (._.)

    Sep 14, 2016 | 4:15 pm

  83. lian says:

    I want a bottle pretty pretty please. :-D

    Sep 14, 2016 | 5:49 pm

  84. elma says:

    i would like to have a bottle, too!!
    joining the raffle is fun, fun, fun!!!

    Sep 14, 2016 | 6:49 pm

  85. farida says:

    Excuse me, MM. Just want to say hi to bettyq. How are you? Must be busy in your garden. Miss your comments and tips on MM’s posts.

    Sep 15, 2016 | 5:08 am

  86. odessa says:

    Hi MM, last week I used my homemade guava jam as a filling for my (birthday) chocolate cake and it was delicious!

    Sep 15, 2016 | 2:45 pm

  87. sybil says:

    I will be very delighted to taste your “goiabada”! Tasting something new surely makes my day!

    Sep 15, 2016 | 2:47 pm

  88. George says:

    Is this only for Philippines-based readers? If not, I would like to give it a try.

    Sep 15, 2016 | 5:40 pm

  89. ligaya says:

    pls pick me marketman!

    Sep 15, 2016 | 6:50 pm

  90. sophie says:

    oh MM, i hope my name will be the lucky one ^_^! would love to have this with crackers or saba! (same with the guava jelly bought from your store eons ago when i visited Cebu that i don’t have anymore :( sad.. sad .. sad)

    Sep 16, 2016 | 12:55 am

  91. Julie says:

    Mine please? :-)

    Sep 16, 2016 | 10:33 am

  92. Marketman says:

    Will close this “giveaway promo” at 100 entries, so 10 more folks should sign up, then everyone has a 1/100 chance of winning, so much better than lotto odds… hahaha. Will announce the winner by Sunday night…

    Sep 16, 2016 | 12:37 pm

  93. bluegirl says:

    Taking a chance I could try your guava jam on my Mary’s Super-seed crackers! =)

    Sep 16, 2016 | 2:25 pm

  94. LesterG says:

    Would love to make a schmear of guava jelly and cottage cheese on pita bread, FTW!!!

    Sep 16, 2016 | 2:48 pm

  95. HH says:

    Taking a chance at this :-) Already imaging the flavor!

    I’m in Negros but will be in Manila soon enough :-)


    Sep 16, 2016 | 4:42 pm

  96. Mart says:

    Winner, winner chicken dinner!
    I’m in the US but have family in Manila that will love this.

    Sep 17, 2016 | 12:26 am

  97. Jovita says:

    Love to try this guava cheese :-)

    Sep 17, 2016 | 6:58 am

  98. Joanne says:

    Pick me! ?

    Sep 17, 2016 | 11:24 am

  99. Susana Tamayo says:

    I can’t wait to taste this goiabada! Let me win one, please?

    Sep 17, 2016 | 6:24 pm

  100. cumin says:

    Ginger, pick my name, please? I promise to give you a nice, juicy bone.

    Sep 17, 2016 | 6:28 pm

  101. Emmanuel Co says:

    Guava and cheese together make an interesting combination.

    Sep 17, 2016 | 6:29 pm

  102. Shan says:

    I hope i get lucky enough to have one from you, Marketman! It will bring me down memory lane….decades back when I can just finish a bottle and make it a paté like over skyflakes and fita. Sarap!

    Sep 17, 2016 | 6:38 pm

  103. Nina says:

    I know I’ll be tasting your jams but hey, I also want to try your goiabada, thank you.

    Sep 18, 2016 | 4:30 am

  104. bearhug0127 says:

    Waiting for the winner to be announced…..

    Sep 18, 2016 | 6:43 pm

  105. Migs says:


    Sep 18, 2016 | 11:47 pm

  106. Eynie says:

    Sir MM, next time hopefully I could win na :(

    Sep 30, 2016 | 4:09 pm


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