The mouth feel and taste of Maxâ€™s Fried Chicken has been etched into my brain and taste buds since my teens. There is something about the dried out skin, oozing with oil, and the deep fried chicken that is, well, memorable. However, as I have gotten older, I canâ€™t for the life of me explain why I am drawn to this dish. In fact, I am almost certain it is laced with something that keeps me wanting to try it again and again but seconds after I eat it I want to run out of the restaurant with arms flailing and screaming for someone to handcuff me and never let me back near another Maxâ€™s ever again. It is the same â€œafter consumption dreadâ€ that I feel when I eat a Big Mac, it tastes so good for those 45 seconds of chewing it, but so bad for hours afterwards. I last ate at Maxâ€™s fried chicken over a year ago and I swore then I would not return. I thought I had just outgrown the dish, whatever its attraction in an earlier lifeâ€¦
But today I needed to buy some takeout food for some impromptu guests of the Kid, and I happened to be at a National Book Store that was close to a Maxâ€™s Restaurant. So I broke down and was hypnotized by the smell of frying chicken and ordered two LARGE chickens to take home. I paid a total of PHP640 for two birds that were out in just 6-8 minutes. Back home, I unwrapped the chickens and they are in the photos up above. Hello?!?, the first thing that struck me was their diminutive size. If these were the LARGE birds, the small birds could apply for midget roles in a film starring Cornish hens!!! These were small chickens and looked a bit tortured as they were probably thrown whole into a deep fryer to re-heat them before serving (you can’t fry a whole chicken from raw to done in 6 minutes, I don’t think. I like that they weren’t drowned in floury coatings with spices but the naked and unhappy look was not beguilingâ€¦I mean, take a look at the legs, the meat has pulled back so far the bones reminded me of famine victims in unnamed African countriesâ€¦
At any rate, the taste was still the same as eons ago, chicken in a LOT of fat. And yes, they were flavorful. The skin was a sort of crispy/chewy texture, the meat not too dry and not too moist either. The best part of the meal was the banana ketchup, which I only eat with Maxâ€™s Fried Chicken. I had two small pieces of chicken and that was it. I am cured. I donâ€™t think I will have to ever go back. Sorry, Maxâ€™s, I just canâ€™t get back into it. Nostalgia must play a huge roll in diners going back for more and more. So much so that the folks that own Maxâ€™s have now ventured into Krispy Kreme doughnuts, reportedly committing to opening 30-40 branches of them in short order, another deep fried ventureâ€¦ Is it just me? Am I just getting old? Or have I simply outgrown this icon of fried chicken in the Philippines?