I know, I know, I sound like a broken record. And I won’t even get hot and bothered. I am just posting these photos to put them on record on the world wide web, after trying to reach both businesses, and only successfully reaching one of them. The first one, a chicharon purveyor up top… One of our employees brought me this wrapper and said the pig had a remarkable resemblance to Zubuchon’s logo. Not only remarkable, it seems to be exactly the same. Proportionally an exact copy or replica, in our opinion. The color has changed, it’s now orange and the name of the company is different, but definitely the same. So I called the company myself this morning, and the bottom line is, they have verbally promised to stop using the packaging and logo that features this pig starting tomorrow. They claimed they just copied it from the internet. Yup. Frankly, I doubt if they even understood that copying was a problem at all, but more on that on my broader commentary below. Hopefully, Ydros Crispy Chicharon will feature a different logo starting tomorrow. And I appreciate their response to the request to stop using the logo.
A vigilant reader saw this flyer in Ilocos and sent me a picture by email. Again, the pig logo looks familiar. We have tried to contact the company but the number seems to have either changed or is out of service. The reader who sent this to me did send a follow up email saying it seems the flyers and ads seem to have disappeared, so I am hoping that problem simply solved itself. Many thanks to “b_f” for the heads up, I do appreciate it. Marketmanila readers are the best “protectors” of our brand.
From James in Leyte, he sent a photo of a local meat shop using our logo as well. The pig was the same as ours. It was a newly opened meatshop, but since there was no telephone number on the signage, we weren’t able to give them a call. Thanks to James for that photo.
I have railed against logo-napping before, more comprehensive posts here and here, and that business went out of business rather quickly I might add, then there was this case here, which was another chicharon manufacturer in Carcar, that our lawyers spoke to and after one phone call, they too promised to stop using the logo.
My broader question is, after talking to some of these folks myself, I really begin to wonder what the root causes of rampant copying are…
1. Is it a lack of basic EDUCATION? Are kids no longer taught that copying is wrong? That stealing (an item or idea) is a wrong? And that doing so may have consequences?
2. Is it a lack of basic ETHICS or MORALS? Everyone tells me that the vast majority of Filipinos are God-fearing and many attend church. But isn’t stealing a mortal sin?
3. Do people just NOT CARE? It’s the wild, wild west. Who cares about rules and rights?
4. Is it more correct or acceptable to do something wrong because of a differing socio-economic class? In other words, is it okay for a poorer person to steal food than it is for a richer person to do the same crime? Isn’t stealing wrong, period, regardless of what walk of life one comes from? I can fully empathize that it may be more “understandable” given extenuating circumstances, but the act of stealing is still just plain wrong, isn’t it?
And btw, “stealing” of items and ideas runs the entire gamut of the socio-economic ladder, I gather, so it isn’t a rich vs. poor issue. It’s a right vs. wrong one.
Some people have written that the Philippines, in some ways, has a damaged culture. One riddled with corruption, stealing, and other ills that seem so ingrained in many of us that it’s next to impossible to root out. My issue is more micro than that. If people no longer understand what is just basic right or wrong, then yes, we have a really big national problem that will take several generations to correct.
Oh, and one last thing. The reaction of the person I spoke to on the phone this morning was something like this “Why are you getting so high blood about stealing?”… Hello, if her prized heirloom necklace handed to her by a dying grandmother and which she wore everyday for good luck was forcibly RIPPED OFF her neck and stolen by a thief who attacked her on the sidewalk and that thief was subsequently apprehended and she went face to face with him at the local precinct, how do you think she would feel if the thief said “Why are you getting all high blood at me just because I stole your dopey necklace?”… Hay naku. Thank goodness I actually have chronically low blood pressure. Because on days like this one, it goes up to normal. :)
P.S. Do any of you techies out there know of a way to request Google Images to take down our logos so that it is a LITTLE bit more difficult for folks to simply lift it off of the internet? Your help would be greatly appreciated. Thanks.