11 Jul2012

Folks in our office in Cebu, all with giant slurpees! 7-Eleven has finally opened a branch in Cebu, and I understand several others will follow soon. I never thought a drink would cause such a frenzy, but the Slurpee’s reputation precedes itself. Could it be that the television show “GLEE” has put the spotlight back on this “brain freeze” causing “classic”? Hahaha. I know, I don’t normally do announcements like this, but the owners of 7-Eleven are family friends, and I happened to pass by this store just after the official ribbon cutting today, 7-11. July 11, get it? :)

The bright and airy store has a second floor with simple tables and chairs. I guess more and more folks are using 7-Elevens for quick economical meals in addition to purchases of convenience items, snacks and sweets.

They had a lot of customers by late afternoon, and with special promos, I picked some prizes out of a box and actually got a PHP15 discount and two sachets of shampoo for free! :)

But there’s another reason I am thrilled 7-Eleven is located at the Escario Centrale strip mall on Escario Street… Just 15 meters across the driveway, we are going to open our biggest Zubuchon restaurant yet. A 210m2 two level Zubuchon that we hope will open by early September 2012… Congratulations to the folks at 7-Eleven, we look forward to being your neighbors soon!



  1. BarefootJay says:

    Good thing that 7-11 finally invades the Queen City. Now the question is: When will Zubuchon invade Manila?

    Jul 11, 2012 | 4:52 pm


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  3. cherrie says:

    Zubuchon on a September Morn!

    Jul 11, 2012 | 5:01 pm

  4. bakasaurus says:

    Mr. MarketManila, have you decided on the logo pig’s name yet? If not, I would highly nominate Zuboi!

    Doesn’t that sound cute and at the same time full of spunk and character, just like the products you serve. That confident strut, and that springy tail just fits Zuboi.




    For the win yeah! Sorry for acting like a teenage retard there. Haha.

    (P.S. It also sounds Japanese-zy, by rhyming with Sugoi! ;D)

    Jul 11, 2012 | 5:05 pm

  5. millet says:

    wow, another piggy coming! congratulations! and yes, i love the slurpees most at 7-11.

    Jul 11, 2012 | 6:23 pm

  6. sandee says:

    That last paragraph was the best part about this post. I’ll be in Cebu mid-September, hope to get to eat at the newly-opened resto. But even if doesn’t open by then, I’ll just go to another branch :P

    Jul 11, 2012 | 7:17 pm

  7. Kait says:

    Am surprised to learn they didn’t already have 7-Eleven in Cebu. And now I find myself craving a Slurpee.

    Jul 11, 2012 | 7:28 pm

  8. dhayL says:

    Congratulations to 7-Eleven and congratulations to you MarketMan for yet another branch of Zubuchon yet to open soon! Hoorayy!!!

    Jul 11, 2012 | 8:40 pm

  9. Wendy W. says:

    I really have to tell you how much I enjoy your blog. My mama is from Pasay City, and I lived in Olangapo for just a few years when my father was stationed at Subic Bay. I love your pictures – they always make me smile and remember that there are no people as happy and outgoing as Filipinos :)

    Jul 11, 2012 | 9:16 pm

  10. PITS, MANILA says:

    CONGRATULATIONS! we love 7-11 stores. and even if i’m based in manila, i’m very excited about the biggest (so far) zubuchon!

    Jul 11, 2012 | 9:43 pm

  11. Getter Dragon 1 says:

    It’s free Slurpee day in the states today!

    Jul 11, 2012 | 11:43 pm

  12. hannah says:

    There are about over 100 flavors of Slurpees to date from banana cream pie, pina colada, red licorice to twisler and my favorite cherry with sprite. YUM!!! I just had a Slurpee the other day to beat this heat wave in Canada, where the weather is over 30 C for almost a week now (well basement helps too!).

    Also, CONGRATULATIONS MM to your impending brand new restaurant!!! I can’t wait to try your famous LECHON and other dishes when we go home next year.

    Congratulations to your friend for opening the 1st 7-11 in Cebu!!!

    Jul 12, 2012 | 2:37 am

  13. Marvin says:

    hi Marketman! i am not sure if you have answered this but do you have any plans of bringing Zubuchon in Manila? we’d be so happy if there is one here, imagine an alternative to the the La Loma Lechon? (no offense) – and also my aunt is inquiring on where we can buy the marmalade? can you ship from Cebu? Salamat ng madami!

    Jul 12, 2012 | 3:44 am

  14. Mike says:

    I hope those people in the pictures remain normal size by not replacing slurpee and other junk food offered by these Western fast/junk food stores for regular home cooked and nutritious meals. I’m sure you’ve seen how fat Americans have become by substituting and supersizing junk foods.

    Jul 12, 2012 | 3:47 am

  15. crabbychef says:

    MM, the day I see that poster saying ‘more piggies coming soon’ in Manila, magwawala na ako. Hehehe.

    Jul 12, 2012 | 6:16 am

  16. pixienixie says:

    As Cebu is already so developed, it came as a surprise that there’s no 7-11 store there until recently!

    Congratulations MM, and I hope your soon-to-be resto will be as successful as the others. :) And I’ll join the other readers in asking: when will we see a Zubuchon branch here in Manila? :D

    Jul 12, 2012 | 7:38 am

  17. Joey says:

    iSee you, Joan! Ilang calories yang hawak mo? ;-)

    Jul 12, 2012 | 7:54 am

  18. Cecile says:

    Wow! Buti pa sa Cebu, dami nang Zubuchon resto!

    Jul 12, 2012 | 8:04 am

  19. ami says:

    I’m shocked to learn that there’s been no 7-Eleven store in Cebu until now. Congrats on the new store. I hope that a Manila store is in the works or at least under consideration :)

    Jul 12, 2012 | 8:42 am

  20. Jadee says:

    @Joey: Slurpee in right hand: 0 calories kasi props, Magnum in left hand: 1,000 hahaha!

    Jul 12, 2012 | 8:51 am

  21. Suzette says:

    Yes! A bigger Zubuchon restaurant. I can plan another Cebu trip when it opens so I can eat there. My last Cebu trip was not complete because we were not able to eat at any Zubuchon restaurant. =)

    Jul 12, 2012 | 9:05 am

  22. Vanilla Cupcake says:

    Hi Marketman! When will Zubuchon invade Manila? I’m really looking forward for a Zubuchon resto to open here in Eastwood City. :)

    Jul 12, 2012 | 9:10 am

  23. gensanite says:

    another branch in cebu opened yesterday, as well – it’s across the university of cebu-lapulapu/mandaue campus… i think it’s still part of mandaue… cheers to 7-11!!! i’ma get me one of dem slurpees… brain freeze here i come!!! XD

    Jul 12, 2012 | 10:15 am

  24. january says:

    oh that answers my questions last weekend when we hit cebu, i have no idea that 7-11 does not exist in cebu beforehand. though i saw one being construct near archbishop reyes avenue when we passed by.

    by the way, i got to visit zubuchon at one mango avenue last friday night and aside from the mouth-watering lechon, we love the dinuguan very much!

    Jul 12, 2012 | 10:16 am

  25. JE says:

    Good job on the future new premises!

    Jul 12, 2012 | 10:43 am

  26. corrine says:

    Wow, MM, congrats! So happy for you. All the more reason para pasyalan ang Cebu! Miss the ginisang munggo with gata! yummm

    Jul 12, 2012 | 12:40 pm

  27. JOYCE says:

    Mr MM any possibilities of opening Zubuchon Resto here in Manila? I am a fan of your famous happy pig

    Jul 12, 2012 | 2:41 pm

  28. Mart says:

    Congrats on the new restaurant, MM!
    And also seconding the sentiments of other commenters about a branch in Manila. I know the logistics would probably be quite complex given the geographical distance but I’m sure dudumugin yang branch na yan sa Manila.
    My elder brother introduced me to this blog and I’m sure if a branch opens in Manila he’ll be there at least once a week!

    Jul 13, 2012 | 2:58 am

  29. anna says:

    please, please, pretty please, a zubuchon resto in metro manila, preferably quezon city. =)

    Jul 13, 2012 | 1:15 pm

  30. Margaret Yunque says:

    Dear MM, thank you for the guava jelly!! My colleagues and I had so much fun and be food as well as the service was superb! I must say the Saguyon was really good. My friend wanted to order and bring back to Manila including the binakol ;) the next day we
    Immediately placed our orders for take home at your Escario branch. Would commend your staff for their service! We ordered a total of 15 kilos :) while eating they gave us strips of crunch skin to try as we were ofcourse salivating. :)

    Our stash included sisig, dinuguan, mango and guava jelly.

    Looking forward to our next trip!

    Lami gyud! Cheers, Margaret

    Jul 13, 2012 | 6:01 pm

  31. Dianne says:

    MM, how may signatures would it take for you to open a branch in Manila? please please please.. take pity on our growling stomachs and salivating mouths… :) takam na takam na kami!!! haha!

    Jul 13, 2012 | 8:10 pm

  32. duds says:

    slurpees are too sweet and acidic for my taste, but i’ll buy it only for the brain freeze hehe. Congrats marketman. :-)

    Jul 13, 2012 | 8:15 pm

  33. Marketman says:

    Dianne et al. The issue is the set-up of a full-fledged lechonan. Once that is done, it can supply several dozen outlets… For now, we are focusing on Cebu, before we consider expansion to other cities… It’s slow in this day and age of hyper everything, but we are still very young and not quite there yet… :)

    Jul 13, 2012 | 8:21 pm

  34. Pam says:

    Congratulations to your family friends and, to you, too, for the next branch! Very happy you’re expanding because if the expansion happens often enough, Manila won’t be too far in the Zubuchon map (I hope!).

    Jul 14, 2012 | 3:05 pm

  35. dlanor briones says:

    KRIS LAWRENCE tweeted this yesterday:

    My new favorite restaurant is ZubuChon in Cebu…EVERYTHING is
    good!! Especially the Santol drink…FTW!

    Jul 15, 2012 | 1:44 am

  36. MRU says:

    If memory serves, there was a 7-11 across St. Theresa’s College back in the 80’s so this should be a re-opening of 7-11 in Cebu. Growing up, Cebu slept soundly by 9pm, so I suppose there was no reason to have a convenience store that operated till late at night. But of course now with all the BPOs in Cebu, re-opening 7-11 should be a good move.

    Jul 15, 2012 | 4:02 am

  37. Marketman says:

    MRU, thanks for that, then perhaps the more accurate title is 7-Eleven RETURNS to Cebu! When we used to visit my grandmother, we were safely tucked into our four-poster beds by 8pm! :) Dianor, thanks for that!

    Jul 15, 2012 | 8:09 am

  38. Joan says:

    The Slurpee machine conked out yesterday after only 5 days of operation :) It seems Cebu’s thirst for Slurpee couldn’t be quenched…

    Kris Lawrence bought more santol juice and made “baon” for his flight back to Manila :)

    Jul 16, 2012 | 2:47 pm


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