A Blast From the Past… :)

Liberty condensada. Not sure if this ever disappeared from the market, but I stopped in my hurried tracks at the grocery the other day when I saw hundreds of these cans on display near the cash registers. I distinctly recall the cans/brand from my childhood, and the advertising as well, and the look of these cans is just so incredibly retro to the 60’s and 70’s… So for nostalgia’s sake I bought a few cans, and the next day, in the midst of Christmas dinner/gingerbread/etc. preparations, I made several leche flans with all of the egg yolks left over from the gingerbread icing requirements, and they not only turned out sickly sweet, but bizarrely yellow orange as well. :) Clearly, the brand recall was there. But let’s just say my taste buds have moved on. :) More posts soon, I am just crazed right now.

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33 Responses

  1. It’s da liberty kundens mulk! I hope I spelled that right. Hehehe. Happy Holidays to you and yours, MM!

  2. Expiration date: 1980. Maybe that’s why your leche flans turned yellow-orange…hehehehe

    The can says “sweetened creamer”, is this a non-dairy product? I think I remember it as ‘sweetened condensed MILK’.

  3. I have a feeling that this product is not really made of cow’s milk, but from some ‘vegetable’ oil, just like coffee creamers. Perhaps this is really why your leche flan is yellow-orange. Please let us know what the label says. Thanks.

  4. Don’t cook with it, that’s too sophisticated. For best (nostalgia) effect, eat straight from can, with a bent teaspoon, secretly in the dark in your bedroom with one or two optional small siblings or cousins, or spread on some slightly stale pandesal.

  5. drop the entire can into a pot of hot water or simmer it with your bulalo. pull the can out your bulalo’s done then open and open can and and reach for your spoon.

  6. jade 186 is right…a lot of our “condensed milk” is now actually just “sweetened creamer”, and may contain no milk at all. that’s why i insist on using milkmaid – that is the only sweetened condensed milk that i can find in the groceries these days.

    MM, am curious to know what you’ve been crazed about.

  7. Don’t cha worry Millet, in time, there is nothing covered that shall not be revealed; neither hid that shall not be known.

  8. Millet, two large holiday dinners at home, tonight and tomorrow night, with almost all the food served made or prepared in house. Two gingerbread creations, one for me and the family, the other specifically for the Teen to finish as she pleases, possibly with a friend or two, as she has done for 17 consecutive years. Trips to the nurseries and flower markets for flowers for this weekend, and one massive 360 degree arrangement… finish wrapping and delivering literally hundreds of presents, most of them for sukis and just about every single person we do business with such as market vendors, our neighborhood taho guy, fishmongers, etc. Had planned on baking lots of cookies but only managed a few kinds yesterday, plus prune and pecan cakes, brownies, etc. Never got to my french baguettes, maybe next week. Obtained a whole riserva serrano ham for pica-pica, and will be doing a leg of lamb, a roast beef, some cowboy steaks and an experimental 4-day home cured fresh ham. And as Footloose has so confidently stated, yes, you guys will see glimpses of all this in the days ahead… I hope all of your Christmas preparations are going well. Ours at crazed peaks just about… NOW. Hahaha. :)

  9. Today, I got back at the commissary at 12 noon and started cooking minestroni, risotto, and cottage pie. It took me 5 hours plus more than an hour cleaning up the kitchen. I’m tired.
    Tomorrow, I will deliver them to friends who like my cooking. Saturday, I will be baking some banana bread! Just like you MM, busy, busy, busy.

  10. Thanks to your blog, Mr. MM. You take us back down memory lane. Also, it’s only now that I learned that condensed milk, as Mr. Ted quoted, is “injurious to the public health.” It’s good that back then, me and my siblings are not “fans” of this product as it’s too sweet for our taste buds. You and your family are really generous. I envy your suki neighborhood taho guy (even he has a present, which I think is much deserved). Good luck to you and to all readers for your Christmas preparations.

  11. right brand but no longer the stuff from yesteryears. have to be careful now and make sure its condensed milk, not condensada, nor creamer – its the reason your flan turned out weird

  12. enjoy, MM…i like the busy-ness of christmas. i once decided to start preps early, very early..and it was no fun. the christmas rush is part of the fun, right?

    footloosem you’re right, and we’re waiting…

  13. I finished wrapping presents early and have distributed 2/3 of our gifts….days ahead are not as stressful as previous years…more time to enjoy with family :)
    Yes Millet, MILKMAID it is for the real condensed milk.

  14. I think the product is meant to be an economical substitute of all-purpose cream and condensed milk, for the seasonal craze of making buko/fruit salad. This also explains the sudden surge of “papaya enriched” canned fruit cocktails in the markets.

  15. now I’m starting to remember listening to Tiya Dely with my aunties and lolas on an AM transistor radio, whenever we went to visit them in the province …

    then taking out 6 D-batteries to dry in sun to prolong the useful life …

    and the days when crossing the street in the province meant looking out for carabaos out for a stroll, instead of maniacal scooter drivers

    @Josephine – the bent spoon! and pandesal! of course!

  16. I loved this in my champorado!!! Nostalgia winner.
    But today, I avoid the stuff. My taste buds have also moved on.

  17. Ted: While the FDA banned filled milk, the ban is not being enforced now. The regulation came about in 1923 due to intense lobbying by the dairy industry in an effort to protect their product from competition from cheaper reconstituted milk using cheaper plant based oil ( coconut mainly). We now know that coconut oil is not bad as long as it is not heavily processed. But then, I would still not use filled milk for cooking ( can result in a bad leche flan) or feeding infants as in many developing countries where there is no refrigeration.

    I make it a practice to read ingredients and am instinctively wary of deceptive marketing by way of confusing us with dressed up names in labeling ingredients or using similar packaging for an inferior product ( as in corn starch sotanghon instead of the real bean thread).

  18. I forgot to add that other filled milk products are used today in other dairy products with substituted vegetable oil to make ice cream, sour cream, whipping cream, and half-and-half or creamer substitutes.

  19. One of may favourite palaman, fresh from the oven pandesal with condesed milk! I still recall back in the days, where you walk to your panederia before school, then ask for P5 or P10 worth of pandesal, plus keso and butter, and I would munch on the pandesal on my walk back home! :)

  20. i got exhausted just reading your list! but i’m quite sure you’re going to do every bit with your usual panache.

    re: liberty condensed milk, i just got bazillions of those last weekend, part of the goodie stash we distributed to random security guards ? made a lot of people smile that weekend.

  21. waiting patiently for glimpses of the meals….last night, I baked Cannoli Cupcakes with mascarpone etc (for Christmas lunch potluck) and I was crazed! How much more MM and staff with that long list!

  22. holiDAZED is how i feel MM. anything labeled CONDENSADA or EVAPORADA are all creamers not milk. stick to milkmaid. tried cooking condensada for hours it did not hardenm unlike Milkmaid condensed milk. happy holidays to you, mrs. MM and the TEEN.

  23. For full cream milk, it’s only Milkmaid for condensed milk and Alpine for evaporated milk. I used to think that the others would make the cut but I eventually had to listen to what my mom kept saying – full cream milk is what counts :)

  24. I just read something on a Vietnamese blog about using a certain brand of condensada milk for the Vietnamese coffee. Basically, the author is saying same as here, that the other Condensed milk are not milk at all, but creamers. So stick to the authentic Longevity brand daw.

  25. Hi MM, could it be you picked the wrong variety of condensed milk? I’ve been seeing different varieties of canned milk. Like, there’s evaporated milk and there’s “evaporada” (cheaper than the evap milk and some are even in tetra paks, different milk content). Perhaps they’re doing “condensada” too?

  26. Liberty Condensada is under Nestle . . . same content is inside Carnation and Liberty. . . they just have two packaging for marketing purposes. . . like some people in the province prefer Liberty than other brands so they put that brand there to sell instead of Carnation :D

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