08 Oct2012

When a writer for Lonely Planet called the office and asked if they could do an interview about Zubuchon, of course our Manager said yes. I wasn’t in Cebu at the time, but our GM took care of answering their questions and having them sample the food. We get an increasing number of tourists at the restaurant, and several of them come in toting their guidebooks, Lonely Planet often amongst them. After that visit, the writer asked if I could meet her in Manila to answer a few more questions for their “small blurb” on Cebu lechons. We spent an hour or so at a coffee shop and I answered most if not all of the questions fielded. Fast forward a couple of months and the magazine hit the stands a few days ago. Imagine my surprise to find a four page article on Zubuchon! A very nice surprise, actually. :)

This is only the second issue of the Lonely Planet Philippines Magazine I have purchased, and I don’t think it’s been around that long, but the travel articles are really quite interesting. Even the piece on lechon is intelligent, insightful and contains more independent research than most other articles written about Cebu lechon. It isn’t just a fluffy piece, but infuses the story with historical tidbits that would indeed make things more alluring to foreigners and locals alike. I am obviously biased at this point, but pick a magazine up for yourself and read an article or two before buying it and you’ll know what I mean. Many thanks to Lonely Planet for the feature, it was a truly pleasant surprise!



  1. besYS says:

    WoW! Pumuputok-putok na balat ng lechon!
    Sarap kagatin!
    Ikaw na Marketman! ;-)

    Oct 8, 2012 | 12:37 pm


  2. Notice: Undefined variable: oddcomment in /home/marketman/marketmanila.com/wp-content/themes/marketmanila-v2/comments.php on line 33
  3. Gej says:

    Wow! Congratulations!

    Oct 8, 2012 | 1:17 pm

  4. Gigi says:

    Congrats! I had no idea Lonely Planet had a PH version

    Oct 8, 2012 | 1:43 pm

  5. paeng3 says:

    You’re the MAN!

    Oct 8, 2012 | 1:50 pm

  6. terrey says:

    Zubuchon is the Pig! :) kalami naman lang jud sa kubal!

    Oct 8, 2012 | 2:47 pm

  7. sheila says:

    congratulations marketman. zubuchon is really good! i wished i could bring some for my sister in singapore kaso bawal but i was able to bring some chicharon which she loved. off topic, i tried brining a chicken after reading your post and my family enjoyed it. salamat po sa tip.

    Oct 8, 2012 | 4:05 pm

  8. MP says:

    Congratulations MM!!! Off to the bookstore I go… perfect timing because there is an article about Rome where we are spending the holidays!

    Oct 8, 2012 | 6:36 pm

  9. Cristy says:

    Congratulations Marketman! :)

    Oct 8, 2012 | 7:13 pm

  10. rosedmd says:


    Oct 8, 2012 | 8:18 pm

  11. Roderick says:


    Oct 8, 2012 | 9:31 pm

  12. crispyron says:

    had the pleasure of eating in one of your restaurants in cebu last may…hailed a taxi from mactan airport and in less than 10minutes, i was in pig heaven…it’s one of the highlights of my trip and on my way back to manila, i purchased about two kilos of lechon from the airport kiosk and shared it with my family…after arriving in toronto i bragged to my friends about zubuchon….Congratulations, Marketman….Best Pig, Indeed!!!!

    Oct 8, 2012 | 11:38 pm

  13. Josephine says:

    Available on digital? On Zinio or such? I can’t go to the local shop any more, left Manila a few days ago…

    Oct 9, 2012 | 1:03 am

  14. Cora says:

    Congratulations MM and family and all of the Zubuchon crew!!!

    Oct 9, 2012 | 1:56 am

  15. joanie says:


    Oct 9, 2012 | 3:03 am

  16. Dreaming says:

    Congratulations! Will have to see the article when we return to Manila :-)

    Oct 9, 2012 | 3:29 am

  17. boopsie says:

    Congratulations! Will look for lonely planet asap

    Oct 9, 2012 | 4:30 am

  18. PITS, MANILA says:

    CONGRATULATIONS! Lonely Planet ….. NAKS!

    Oct 9, 2012 | 6:09 am

  19. pixienixie says:

    Congratulations! I’ll grab a copy asap :D

    Oct 9, 2012 | 6:52 am

  20. moni says:

    I will buy a copy of Lonely Planet magazine when I get back to Manila. Congrats MM.

    Oct 9, 2012 | 7:00 am

  21. Lei says:

    Zubuchon has now set the bar to which other lechons will always be measured. :)

    Oct 9, 2012 | 7:43 am

  22. cecile says:

    conratulations! :)

    Oct 9, 2012 | 10:40 am

  23. lee says:

    I want to write for Lonely Planet! Will get a copy as soon as I’m home. I haven’t read the September FOOD Magazine issue yet.

    Oct 9, 2012 | 10:48 am

  24. Marketman says:

    lee, where you are, I am sure the editors would find that totally lonely planet material!?! :)

    Oct 9, 2012 | 10:54 am

  25. Ley says:

    Makes every Cebuano proud:)

    Oct 9, 2012 | 12:24 pm

  26. Gerry T says:

    Way to go MM ; Family and Staff – Congratulations ! :D

    Oct 10, 2012 | 2:18 pm

  27. marissewalangkaparis says:


    Oct 11, 2012 | 8:30 am

  28. Meg says:

    MM, finally i was in Cebu last Oct 2nd & 3rd. Went to the biggest Zubuchon branch in Escario. I got my heavenly lechon fix and i can finally say it really is the best pig ever. Your staff is very attentive and has good product knowledge. I’m happy, I even bought some more at the airport to take home to Manila.

    Oct 16, 2012 | 2:24 am

  29. Roland says:

    astig! were proud of u MM!!!

    Oct 16, 2012 | 7:06 pm


Market Manila Home · Topics · Archives · About · Contact · Links · RSS Feed

site design by pixelpush

Market Manila © 2004 - 2021