“The” Color this past Spring/Summer in the U.S.

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I don’t even know what you would call this shade of yellow green, washed out chartreuse, light lime, etc., but this was the CHOSEN color for everything in the U.S. stores last Spring/Summer. And frankly, I found it to be kinda cutesy or way too fruity. It used to be that Europe was far more color coordinated. At an annual meeting of fashion and other product big-wigs, they sat around looking a big color wheels or pantones then somehow decided on ONE major color for an upcoming season, usually a year in advance. Then slowly, each clothing collection, accessories, etc. suddenly was geared around this key color. The U.S. retailers adopted this one-mindedness or color conformity if you like about a decade or so or perhaps a little more ago. Now not only is clothing coordinated but some department stores and chain stores take it to the extreme and the actual stores are sometimes repainted or provided with panels to scream at you in whatever color is the CHOSEN one…

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The color choice for this summer was obviously this lime or yellow green. It looks good in linen, I might add, but I thought it extreme in most other disposable products. In fact, I now think of myself as “fashion-forward” as the pair of pants I wore last January in the Yummy Magazine feature was in fact this shade of green to begin with in 100% linen, something I had made two years ago to replace an old pair of white linen drawstring pants from a very fancy schmany house. My new linen pants had faded from overuse at the beach and now I think I was even ahead of the bigwigs sitting down and picking it as the color for 2007, heehee. At any rate, I wrote about the best deal to strike Marketman since I started this blog, a set of 7 pieces of Le Creuset for 70% off the original price at the Williams Sonoma outlet at Woodbury Commons.

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The final balikbayan boxes arrived the other day and I finally assembled the entire Le Creuset “set” in my kitchen at the beach. Well, it IS bright, but I can live with it. In fact, it isn’t as jarring as I thought they might be. They go well with the black cast iron grills on the stove top. Yup, it was a really good find, in retrospect…

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I am not sure if the color this year was too gross or unappealing for most buyers, but everything you see on this post was purchased at huge discounts in early May, well before the usual sale seasons. I also got nested mixing bowls with pouring spouts, and kitchen towels at reduced prices…

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And frankly, truly in the outrageous, I can’t believe section, some citronella candles (practical and needed to ward off mosquitoes in dengue season) in the same shade of yellow green… Go figure.

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22 Responses

  1. Your LC are cool – they go well with your Viking stove! You got everything in that color your trivet, candles and kitchen towels! Way to go. Like that color very much – in fact I get a lot of compliments everything I wear that color for my blouses. It is great for people whose vision is kind of compromise – you can easy spot it. The street stop light colors remain the same whatever the color trend will be red, green and yellow that is for sure.

  2. I’m turning “green” with envy…..those are spectacular colors! They’re great, summery hues perfect for the beach. Was the trivet part of the LC set? Great, great stuff!

  3. MM, you found a great! deal if you got the set at 70%off. Over at the Bloomie’s Home Store, the same lime green (sometimes tagged as citron)enameled iron cocotte was was not on discount yet. I am waiting for the end of summer clearance to gear up for a lot of wintertime cooking. You’ve got a great set-up there: professional burners, LeCreuset, and fresh produce available nearby. Enjoy your chartreuse, or rather, citron colored weekend!

  4. that shade goes well with cream, or black, a soft lemony yellow, and..surprise..even a bold purple! love it!

  5. you are a very thorough person! your posts are always well researched. that thing about color forecasting is so true.

  6. 70% off!!! Wow, that deal is enough to make me green!
    The only lime green I bought this past spring were a set of six cereal bowls, a sort of two-tone glasses that are darker at the bottom and then goes lighter at the top and *giggles* the same exact mainstays kitchen towels you have. I wasn’t as bold as you were, even down to the citronella candles.
    Although I must admit, I have bought two lime green tops and a pair of sandals. LOL.

  7. Beautiful MM! and the color is perfect for your weekend home. What a great deal you got on the LC. im so jealous right now… =)

  8. I just checked the Williams-Sonoma website. The 6-Piece Le Creuset Cookware in “Lemongrass” is on sale for $499 (suggested price was $865). Getting it at 70% off is a steal! The Lemongrass color is very attractive, especially on your Viking.

  9. All I can say is that “I love it all!” That is my favorite shade of “kiwi-green!” I have the LC 2qt. stoneware pitcher in the same color but I’d rather have the set to go with it! :-) William Sonoma and Sur La Table are my two favorite stores for kitchen stuffs!

  10. ” I don’t even know what you would call this shade of yellow green, washed out chartreuse, light lime . . .”

    I soooo love that shade of green, MM!

    It’s been my favorite color long before it became “fashionable.” I have so many different things in this color that my friends started calling that shade EnyaGreen. Ha!ha!

    I even bought a toy Volkswagen in that shade.

    Hay!I am so green with envy that you have that beautiful set and I don’t. *:/

  11. I can see that you did not colour-coordinate your kitchen essentials, from your LC set, to tea towels to your citronella candles, huh! I know what you’re thinking…Now that you have this amizing LC set, you need some tea towels, spatula and the candles to complete the look!

    And i’m going to say this again – you’re 7-pc Le Creuset at 70% off is the bargain of the year! What a great find!

    I don’t mind the “colour of the season/summer”, it reminds me of “avocado”, hehehe

  12. the lime color is very refreshing…at 70% off, they’re a dream. perfect for the tropics even. and i love WS striped towels! what a great find.

  13. I am ‘green’ with envy hehehe! you are one very good and lucky buyer with that big discount.

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