19 Nov2009


What do you think about Zubuchon’s official new logo? A huge thank you to SP and CR for designing this logo and getting it done in warp speed. Please let me know if it looks close to any other lechon logo or pork related venture as I wouldn’t want to unintentionally replicate someone else’s trademark… And don’t worry, we ARE registering it with the IPO office. :)

Please stay tuned for more Zubuchon developments in early December 2009. Many thanks to all of you who have tried the lechon, the crew and MM are most grateful. I was particularly heartened by several emails along these lines:

“Dear MM,

I was in cebu for a xxxxx tournament and had my wife’s driver (they still have a house in lahug) go buy some Zubuchon.

He got #18 (service numbers), (and) queued for more than an hour. i was told some 6 people with numbers had to be turned away because you ran out of Zubuchons.

The zubuchon was a special order of my father-in-law so we had to (yikes) freeze the 2 kilos we got before bringing them home to manila last monday.

I guess i emailed just to tell you that the zubuchon remained delicious!

Atty. xxxxxxxx”

And a follow up email from the same reader:

“I forgot to mention that our 90 yr old grandmother tasted the zubuchon before freezing it and she liked it so much that she wanted the driver to go back and get some more, but of course she heard the bad news that she has to wait 1 more week!…”

And I was stunned to see that a another reader determined to get some Zubuchon actually filmed and posted an 8 minute video on youtube about his two-hour long quest… Cllck this link from “marktesch” to see it (it’s a bit long, but I was pleasantly flabbergasted that anyone would do this at all!) Thank you!

P.S., the date mentioned in the video, Dec 1, is actually going to be Dec 6. But more on that later. :)



  1. jean says:

    The logo looks sharp, MM. Now don’t nobody steal this one, y’all!

    Nov 19, 2009 | 9:44 pm


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  3. Mari says:

    That is so adorable MM! I don’t think anyone has this logo yet…the pig strut looked familiar, I guess it was a cartoon strip or a cartoon segment where the pig walks with a happy smile…
    I LOVE IT!!!

    Nov 19, 2009 | 9:49 pm

  4. atbnorge says:

    The red silhoutte of the pig looks like it’s a happy and proud pig—the way it has its nose up seems “aristocratic”, hahahaha, eh? But hey, that’s how it should be; a product has to have character and the noble Zubuchon has to stand up to the competition…A Cebuana friend is travelling home next week and I’ll tell her to sample Zubuchon and if possible bring some up here in the frozen North!…Teka, naghahanap ako ng recipe para sa aking lomo ng baboy…Nasaan na nga ba iyon?

    Nov 19, 2009 | 9:52 pm

  5. Rebecca says:

    Great logo! :)

    Nov 19, 2009 | 10:00 pm

  6. Zack says:

    I like the color that you picked. Makes the logo even more catching to the eye.

    Nov 19, 2009 | 10:07 pm

  7. sunflowii says:

    happy pig = happy customer

    Nov 19, 2009 | 10:07 pm

  8. Valerie says:

    I love this hoity-toity gourmand of a pig! This logo is a winner! ;-)

    Nov 19, 2009 | 10:12 pm

  9. silly lolo says:

    A winner! How about adding some words: “I am Zubuchon and you’re not”! Or, “Eat your heart out”! That piggie has attitude!
    You’re having a lot of fun with this, aren’t you? Ok, Go in front of a mirror, pinch your right cheek and say, “Don’t you ever die”!
    Dang good, MM. Dang good!

    Nov 19, 2009 | 10:13 pm

  10. Vicky Go says:

    Cute happy red pig! Great logo – beats “Flying Pig Farm”‘s one!

    Nov 19, 2009 | 10:13 pm

  11. Vanessa says:

    I think the logo is a keeper!

    Nov 19, 2009 | 10:18 pm

  12. chesterbest says:

    a pig slash diva, haha.. nice logo MM.

    Nov 19, 2009 | 10:27 pm

  13. Artisan Chocolatier says:

    Cool!!!! I want to reserve a t-shirt when you start selling them!

    Nov 19, 2009 | 10:34 pm

  14. calorie-shmalorie says:

    Love the upturned snout- piggy is proud to be a Zubuchon!

    Nov 19, 2009 | 10:45 pm

  15. greengrapecake says:

    oh MM i love the logo, font looks clean and very straight forward. but most of all i love the logo cos the pig looks gay (as in bayot ba dong). i loooove it! i would have drooled if the pig was pink and had glitters on it. again, i lurrv it!

    Nov 19, 2009 | 10:48 pm

  16. millet says:

    attitude! and you guys are going daily next month! phenomenal! waaaaay to goooo! good luck, everyone!

    Nov 19, 2009 | 10:52 pm

  17. Topster says:

    The logo is beautiful, simply elegant yet CATCHY!!! I’m pretty sure it’s gonna be a hit (just like the product it represents)!

    And MM, those would look great in white T-shirts! =)

    Nov 19, 2009 | 11:15 pm

  18. Mini says:

    Hi MM! The logo looks attractive, unique and alive. The layout of the name “Zubuchon” is contemporary, making the entire logo look “in”. Kudos!

    Nov 19, 2009 | 11:15 pm

  19. JoannaQ says:

    its a very good logo. simple pero rock..can’t wait to go to Cebu!!
    Cheers to you and your team!

    Nov 19, 2009 | 11:23 pm

  20. Hershey says:

    Nice nice :D

    Nov 19, 2009 | 11:37 pm

  21. RobKSA says:

    Absolutely fantastic, super duper, really great logo! I’m an officer of the local AAA club where I am and we normally do animal series for our annual sticker logo and this one could be a great one, or not, because we’re not suppose to have pigs in here. :)

    Nov 20, 2009 | 12:14 am

  22. denise says:

    love the logo! and yes t-shirts!

    im going to cebu in january specifically for zubuchon! :D my mom was like “you want us to go to cebu for what?!”

    Nov 20, 2009 | 12:16 am

  23. marilen says:

    Miss Piggy, eat your heart out!! great logo, a winner, MM!!

    Nov 20, 2009 | 1:07 am

  24. chinachix says:

    logo looks really cool. love the red color!

    Nov 20, 2009 | 1:44 am

  25. Flavours of Iloilo says:

    the pig seems to say “I wont die in vain”

    Nov 20, 2009 | 1:49 am

  26. Marcel says:

    Great logo! I like how the red gets progressively darker as it goes lower. Reminds me very much of lechon skin in that it’s not uniform in color. Perhaps I’m over thinking it…that or because I’m dreaming of some zubochon right now. ;D

    Nov 20, 2009 | 1:50 am

  27. lucadong says:

    …strutting supermodel in the piggy world…
    nice swagger!

    Nov 20, 2009 | 1:52 am

  28. Fred Lopez says:

    A very sharp looking logo. The pig isn’t just happy, it’s proud to be a Zubuchon!

    Nov 20, 2009 | 2:04 am

  29. Cindy says:

    what about a green apple in the mouth? it’s cute as it is!!

    Nov 20, 2009 | 2:22 am

  30. lorraine says:


    Nov 20, 2009 | 2:46 am

  31. jaime of San Diego says:

    The red logo with the “proud” pig looks great.
    (P.S. Is there anyway you can push the date to Dec.1 instead of Dec.6?
    I will be in Cebu for 3 days but leaving on Dec.5 so I will miss trying the Zubuchon.)

    Nov 20, 2009 | 2:57 am

  32. gina says:

    Looks like the piggy is taking a stroll, little does it know it is on it’s way to the slaughterhouse….
    No, I’m not a PETA member, and I love meat. Looks good to me!

    Nov 20, 2009 | 3:00 am

  33. natie says:

    ..inspired by Miss Piggy—-attitude indeed! off to get his/her boa…

    Nov 20, 2009 | 3:30 am

  34. christina foss says:

    Great logo, MM!
    Just watched the video sitting here in rainy old Victoria drooling and feeling sorry for myself…

    Nov 20, 2009 | 4:51 am

  35. zena says:

    It looks like “Perky Pig!” =D

    Nov 20, 2009 | 4:54 am

  36. Jade186 says:

    Well done, very nicely done :)

    Nov 20, 2009 | 5:26 am

  37. moni says:

    It is a great logo MM. I like the san serif font used in Zubuchon. Will go to Cebu again in December to queue up for Zubuchon.

    By the way, the Zubuchon I bought kept very well without refrigeration until dinner that Sunday last month. I brought it all the way back to Ormoc on the Supercat and surface transport to Baybay, Leyte. My husband was delighted. Thanks MM and your crew.

    Nov 20, 2009 | 5:27 am

  38. Flooke says:

    The logo looks great! It’s “red hot” and makes us all crave for a taste of Zubuchon :D

    Nov 20, 2009 | 7:58 am

  39. Betchay says:

    Miss Piggy, you’re out!Zubuchon is here! Love it!!!!

    Nov 20, 2009 | 7:59 am

  40. britelite says:

    Too Chinesey for me due to the all red color..my 2 cents worth.

    Nov 20, 2009 | 8:10 am

  41. F says:

    The style and polish of the logo seems to indicate a decision to target the upper end of the market. If so, I think it works well, if not, so what?

    Nov 20, 2009 | 8:19 am

  42. cumin says:

    Hahaha love it. Funny how all readers have the same thought: this is a very happy pig with attitude. Looks like it’s dancing! Congratulations, MM and designers.

    Nov 20, 2009 | 8:22 am

  43. shasha says:

    very very nice logo!

    Nov 20, 2009 | 8:31 am

  44. emsy says:

    the logo is super cute…like a happily strolling pig with it’s head held high!

    Nov 20, 2009 | 8:35 am

  45. May says:

    It’s so cute! The pig looks soo happy – as it’s taking a leasurely walk. :)

    Nov 20, 2009 | 9:18 am

  46. ihid says:

    Kundatan! She should be, with all the blings (spices) she’s wearing (added).

    Nov 20, 2009 | 9:22 am

  47. ryanclaw says:

    Nice Logo!! Pigs who will turn to be “Zubuchon” soon will be proud about their logo!!

    Nov 20, 2009 | 9:31 am

  48. Bubt says:

    congrats for the logo of Zubuchon..as Bourdain says ‘taste like candy’.

    Nov 20, 2009 | 9:59 am

  49. emsy says:

    i think the suggestion of silly lolo sounds great for tshirts or maybe the paper/plastic bags for the zubuchon!

    Nov 20, 2009 | 10:02 am

  50. Dreaming!! says:

    Love it! A pig with and Attitude :-)

    Nov 20, 2009 | 10:12 am

  51. Rose5 says:

    Hala! ka igat sa baboy… cuuute.

    Nov 20, 2009 | 10:58 am

  52. s says:

    hey, mm!

    wooohoo! loveeeeee the logo! btaw- can your staff accept bulk order?
    like- 5-10 lechon? how many days notice?

    Nov 20, 2009 | 11:13 am

  53. Nayannika says:

    Hi MM,

    Fyi, here’s another Zubuchon film. It’s by karlaredor.


    Nov 20, 2009 | 11:14 am

  54. Marketman says:

    Nayannika, thanks for that link! :) S, yes, they can now do about 5 lechons at one delivery… They need at least 2 days notice. Longer if it is for a Sunday. Thanks!

    Nov 20, 2009 | 11:22 am

  55. Joyce says:

    great logo, like the red gradient

    Nov 20, 2009 | 11:58 am

  56. Marketfan says:

    that’s one glamorous-looking pig…its a she, right?

    Nov 20, 2009 | 12:17 pm

  57. franco says:

    Correct my if Im wrong but it looks a bit like from Pumba from Lionking.

    Nov 20, 2009 | 12:44 pm

  58. carmen says:

    ang supladang letchon ng zebuuuuuuuuuuuuuuuuuu.

    Nov 20, 2009 | 12:55 pm

  59. farida says:

    I like the look. One happy pig = one delicious Zubuchon!!

    Nov 20, 2009 | 1:21 pm

  60. mommy says:

    Nice logo. Color red makes the lechon looks yummier even without tasting one yet. Hope we get the chance to visit cebu and taste the best lechon ever.

    Nov 20, 2009 | 1:33 pm

  61. Ley says:

    Cute piggy!

    Nov 20, 2009 | 2:11 pm

  62. marcial bonifacio says:

    with great logo comes great tasting lechon, wish I was there..more power Marketmanila!

    Nov 20, 2009 | 2:40 pm

  63. terrey says:

    i love the color…sooo red!

    Nov 20, 2009 | 2:51 pm

  64. terrey says:

    hey, i just noticed, a country (where im at) is attached to my name. :-)

    Nov 20, 2009 | 2:51 pm

  65. Pilar says:

    Love the logo. Eye and attention catching. Parang nagpapahabol sa sarap. burp burp :-)

    Nov 20, 2009 | 2:52 pm

  66. passive says:

    love the logo!! so cute!! i don’t think i will have the heart to eat the zubuchon later :(
    hey MM have you tried Elar’s lechon?

    Nov 20, 2009 | 3:11 pm

  67. Jing_Bacolod says:

    color is great…and the pig looks happy…dapat may tag line ka sa ilalim…”ZUBUCHON,THE NATIONAL LECHON” :)

    Nov 20, 2009 | 4:15 pm

  68. zee says:

    looks like a happy pig :) plus seems organically grown, if you will :)

    Nov 20, 2009 | 5:10 pm

  69. aiden says:

    great on a shirt with the logo on the upper left hand of the wearer. then the famous words, ‘best pig ever!’ at the back. :)

    Nov 20, 2009 | 5:39 pm

  70. solraya says:

    It looks up to good luck :) Much like the elephant’s tusk.

    Nov 20, 2009 | 5:55 pm

  71. Teresa says:

    MM nice concept that works pretty well. The swine form says it all. hahaha no guessing game! Hope you dont mind i give some suggestions, if there’s still time for improvements. Logo would look more balanced by scaling the swine form a bit and not weigh down on the font. Doing so allows the text to “breath” and take center stage. Thus, if you need to print your logo in a larger format the swine font wont become overbearing The swine form as a distinguishing mark or handle anchors the logo as a whole. It might be better improved to put a slit where the pig’s mouth should be to represent a smile. It’s the happy attitide towards cooking good food that completes and undelines the brand identity.

    Hope to get to taste your ZUBUCHON.

    Nov 20, 2009 | 6:46 pm

  72. Teresa says:

    MM How come there is no country after my name? :( . I’m Philippines based.

    Nov 20, 2009 | 6:47 pm

  73. Marketman says:

    Teresa, thanks for the comments, logo is already in motion on packaging printing, etc. You probably have no country after your name because the server that you use has blocked the location. Thanks everyone for your comments and suggestions, I am glad a majority seem to like the logo… it’s very difficult to please everyone. :)

    Nov 20, 2009 | 7:22 pm

  74. leigh says:

    you’ve definitely got a winner logo there, MM! :-)

    Nov 20, 2009 | 7:37 pm

  75. edel says:

    that’s a very happy pig- congratulations! =)

    Nov 20, 2009 | 7:51 pm

  76. yam says:

    i like it!

    Nov 20, 2009 | 7:55 pm

  77. GayeN says:

    I love the logo!!!

    I envy those who are in Cebu. MM, are there any plans of offering Zubuchon here in Manila? =)

    Nov 20, 2009 | 8:55 pm

  78. Marketman says:

    GayeN, no plans for Manila yet. Still have to get Cebu right…

    Nov 20, 2009 | 9:01 pm

  79. k. ramos says:

    Love the logo, looks like the pig was prancing/dancing his way to the Zubuchon spit… hehehe :D

    Nov 20, 2009 | 9:42 pm

  80. maddie says:

    Great world-class logo! Looking forward to having this in Manila!

    Nov 20, 2009 | 11:47 pm

  81. betty q. says:

    ….NAKAKAALIW, MM!…like she’s sooooo proud to be a ZUBUCHON!!!! Is it a she or a he?!?

    Nov 20, 2009 | 11:53 pm

  82. mub says:

    Eye catcher!

    Nov 21, 2009 | 3:35 am

  83. trisvh says:

    The logo reminds me of Wilbur from Charlotte’s Web, especially since the logo has the pig trotting around with it’s chin up.

    Nov 21, 2009 | 6:46 am

  84. junb says:

    Cool logo I definitely vote for it … simple yet there’s a touch of class … Like the Marketman itself ;)

    Nov 21, 2009 | 7:11 am

  85. patty says:

    trisvh, same with me – Wilbur from Charlotte’s Web was my first impression when I saw logo.

    Nov 21, 2009 | 8:18 am

  86. tna says:

    I LOVE IT!!! A very fat, very proud pig!

    Nov 21, 2009 | 9:08 am

  87. Edik says:

    i see a proud pig! nice red color.

    Nov 21, 2009 | 10:05 am

  88. diday says:

    The pig is not cute at all but …..SEXY.. SEXY RED!!! Look at the curves.. I like it too!!

    Nov 21, 2009 | 10:31 am

  89. paolo says:

    hi MarketMan. would like to try zubuchon. can you guys send thru cargo to bacolod? i can pick it up at the airport . thanks

    Nov 21, 2009 | 12:34 pm

  90. Alicia says:

    I like it!

    Nov 21, 2009 | 2:59 pm

  91. trisvh says:

    patty – glad i’m not the only who thought that.

    marketman – can we unofficially call him wilbur? or you can run a contest for a nickname of sorts.

    Nov 21, 2009 | 8:07 pm

  92. Gener says:

    Will it be ok if the pig should be a little bit of abstact? its nice but its too bold and burning.

    Nov 21, 2009 | 9:22 pm

  93. ragamuffin girl says:

    a perky pig! :)

    Nov 21, 2009 | 9:26 pm

  94. loveTOeat says:

    logo’s really nice! can’t wait for zubuchon to be available here in manila.. my hubby is a huge lechon fan, im sure he’ll be drooling while waiting in line… =)

    kudos to a successful venture, MM! =)

    Nov 21, 2009 | 10:42 pm

  95. mardie c",) says:

    naku! diva ang dating ni zubuchon ah! but, loved the logo.

    Nov 22, 2009 | 1:34 am

  96. Marketman says:

    I think the pig is a “she” not a “he” so Wilbur is out. And besides, I’d rather not think of Wilbur every time we deliver a lechon… :) Paolo, sorry, no out of Cebu deliveries yet…

    Nov 22, 2009 | 9:18 am

  97. Mimi says:

    yup, the colour looks to me like the crispy skin of a perfectly roasted lechon too…logo pa lang nakakagutom na. cute n’ happy piggy, medyo snout-suplada lang. hope to taste your zubuchon someday, putting this on my things-to-do-before-i-die list.

    Nov 22, 2009 | 4:08 pm

  98. mardie c",) says:

    hmm…MM is in the US (are you?) I wonder what topic he’s gonna be posting soon. can’t wait :-D

    Nov 22, 2009 | 5:05 pm

  99. Kevin says:

    A pig struts to its fate head held high. :-) Good work on Zubuchon, MM! I love the logo and love the product. We ordered twice within a 10-day span. And as if my cholesterol count wasn’t way off whack yet, we already have one on order for Christmas.

    Wilbur of Charlotte’s Web or not, Zubuchon is still “Some Pig!”

    Nov 23, 2009 | 6:23 am

  100. Vance says:

    What the, the pig looks happy?! :-O

    Nov 23, 2009 | 7:05 pm

  101. boopsie says:

    sorry to be the party pooper but. the logo seems boring and doesnt reflect or show the strengths of your product. the logo seems more appropriate for a pig farm or meatshop.

    Nov 23, 2009 | 11:51 pm

  102. dodei says:

    sa lahat ng baboy ito lang ang nakatingala … proud na proud siya! nice one, MM!

    Nov 25, 2009 | 6:04 pm

  103. Hoz says:

    I’d like to see some bamboo and a palm tree. Like above says, it’s boring as is.

    Nov 25, 2009 | 8:48 pm

  104. Cecilia says:

    The hottest, cutest prancing pig, Ever ! :D

    Nov 27, 2009 | 10:44 am

  105. ENYA says:

    It looks like a very gay, happy, healthy pig.:)

    Nov 28, 2009 | 11:24 am

  106. Ibai says:

    Love the logo. I tried zubuchon after reading about it in CDN. I was #50 and they can only serve until #20. I was told to come the following Sunday and they will give me complimentary half kilo of the delicious zubuchon. I went back the following Sunday ( I was no #1 because I arrived there at 8AM) to buy a kilo and claim the free half kilo. Sooooo loved the lechon so much. BTW, I dragged an officemate to the stall in BTC and he too loved the lechon and we can’t stop bragging to our officemates just how good zubuchon tastes. I also texted my brother, a pilot based in manila, and he was asking me where he can buy zubuchon. It’s good that its now available at the Mactan Airport. Can’t forget the lingering yet not overpowering aroma and taste of spices. It’s not salty compared to other cebu lechon.

    My daughter also loved the zubuchon sisig.

    Feb 2, 2010 | 5:30 pm

  107. Marketman says:

    ibai, thank you for your kind comments. I am so glad you came back the following week and I apologize again for being unable to serve all customers the day the article in the Cebu Daily News came out. There was such a crush of buyers we couldn’t cook enough… Thank you also for letting your friends know about Zubuchon. :)

    Feb 2, 2010 | 5:49 pm

  108. ingrid says:

    hi MM! i saw my travel blog show at ANC and they featured Zubuchon. nakakagutom! i hope you’ll bring Zubuchon in Manila soon. More power to you and your crew.

    Mar 8, 2010 | 2:49 pm

  109. Marketman says:

    Ingrid, may I ask what the name of the travel blog show was? I had no idea it had been featured. Thanks.

    Mar 8, 2010 | 3:12 pm

  110. ingrid says:

    hi MM, the name of the show is ‘my travel blog’.

    here’s the link to their site

    Mar 9, 2010 | 10:17 pm

  111. Mary Lee says:

    If I were that little piggy, I wouldn’t be looking so happy…

    Aug 18, 2010 | 11:17 pm

  112. Geff Chang says:

    Hello, MM. I want to know if you have copyright to that pig image.

    I saw a different ad using the same pig image. http://i15.photobucket.com/albums/a396/geff_chang/b234f717.jpg

    Jan 30, 2011 | 9:33 pm

  113. Marketman says:

    Geff Chang, THANK YOU very much for your comment. Yes, we have copyrighted the logo and it is registered and approved by the proper government authorities along with the name ZUBUCHON and the gradiations in red color on the pig. Copying of logos appears to be rampant and this is the SECOND instance or occurrence, see this post here and follow-up post here, if curious. Will have the lawyers call the chicharon maker on Monday. Many thanks for the heads up. I really appreciate it.

    Jan 30, 2011 | 9:50 pm


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