Thank you to reader “Jeff Chang” for his comment yesterday on my ZUBUCHON LOGO post here, asking if we had the copyright to the pig logo as he had noticed it apparently used by another business, a chicharon one based out of Carcar, Cebu. He sent me a jpeg image, and after a few clicks on my keyboard, I managed to find this post with the image used online (the logo was taken down within a couple of hours of my publishing this post, but I retain a copy of the logo in use for proof/my files). In answer to Jeff, and anyone else who is curious, YES, the pig logo was designed for and is registered by Zubuchon/Zubufoods, Inc. Our registration was approved by the DTI and proper authorities and we are the sole owner of that particular pig logo in the Philippines. We have also registered Marketmanila and several other derivative names on the ZUBU theme, and it took a significant amount of documentation, legal consultation, repeat visits, substantial fees collected by the government and we have received written confirmation/approval that the names and logo are registered officially.
So this is the second instance where a reader or consumer has noticed an apparent “logo-napping”… The first one was for a food outlet selling fried pork, which I wrote about here last March 2010, while our logo registration was still in process at the DTI. A follow-up post was posted here. As usual, I am appalled that someone would even think it is remotely appropriate to simply copy another logo and present it as their own. I googled “pig logo” and found dozens and dozens of logos, with one red pig vaguely similar to Zubuchon’s, but definitely different enough to be unique. I then googled “lechon logo” and noticed that two Zubuchon pig logos appear, and if you click on either, there is the caveat from google “that the photo may be subject to copyright”. If you click on either logo shown, it leads back to either marketmanila.com which explicitly states it is the company’s new logo, or it leads to a blog which indicates the opening of Zubuchon. So to say one is unaware that this is the logo of an existing business is simply incredible.
So what is it? Are so many business owners simply ignorant of what is right or wrong? Is the concept of copying logos or artwork so ingrained in our psyches that it is considered acceptable? Are we so intellectually LAZY? This pisses me off. And again, there are slight changes to the logo, as if that makes “stealing” it okay. The pig is now shadowed, and the gradient of red color from light to dark is reversed. Thankfully, the company indicate their contact numbers for us to easily call them later today when Carcar opens for business. I hope they have the decency to simply stop using the logo and immediately remove all traces of it from the internet, their store signage, packaging, etc. and issue an apology, or face the legal consequences. Our lawyers will give them a ring soon. Marketman as jerk magnet indeed.
P.S. Have any readers from the Alabang/Las PiÃ±as area noticed how the Ultimate Prito Experience is faring a year after it opened? Does it have a tasty fried liempo I should be trying? Is the store still located on the Alabang/Zapote road? Did they come up with a new logo?